SlideModel: Stunning Presentation Templates for Professionals

Creating professional and well-designed presentations can be a challenge. This is especially true when you’re pressed for time or lack design skills.

SlideModel is one of those resources you can use to simplify what could otherwise be a daunting task.

Offering a vast collection of 100% editable presentation templates, SlideModel is tailored for various business, educational, and personal needs.

In this review, we’ll explore SlideModel.com’s features and its newly launched AI tool named SlideModel.AI.

What is SlideModel?

SlideModel homepage screenshot

SlideModel.com is an online platform that provides a wide array of professionally designed templates compatible with PowerPoint, Google Slides, and other presentation software.

From business models to timelines and roadmap designs, the platform caters to diverse presentation needs across different industries.

It is particularly popular among business professionals, educators, and entrepreneurs looking to create impactful presentations quickly and efficiently.

What are the Key Features of SlideModel?

  1. Ever-growing catalog of templates: SlideModel.com boasts a rich library of PPT templates, including diagrams, charts, maps, infographics, and more. Each PowerPoint template is fully customizable, allowing users to adjust colors, fonts, and content to suit their brand or message.
  2. Customization and Editing One of the standout features of SlideModel.com is its ease of customization. Users can easily modify the slide templates to match their presentation needs, making it possible to create unique, branded presentations without starting from scratch.
  3. Compatibility The slide templates on SlideModel.com are compatible with PowerPoint, Google Slides, Keynote, and OpenOffice. This flexibility ensures that users can work with their preferred software without any hassle.
  4. High-Quality Designs SlideModel.com is known for its high-quality, professional designs. The templates are aesthetically pleasing and well-structured, enhancing the overall presentation experience.
  5. Powered by AI: With the introduction of SlideModel AI, users can not only download ready-made templates, but also make the initial version of their presentations with Artificial Intelligence. They can then export the work to PowerPoint for final touches.
Example of a 9-Step Roadmap Template for PowerPoint Presentations
Example of a 9-Step Roadmap Template for PowerPoint Presentations

SlideModel.AI: The Power of Artificial Intelligence

In 2024, SlideModel.com introduced SlideModel AI, a cutting-edge tool that leverages artificial intelligence to generate presentations.

This tool is designed to save presenters invaluable hours of manual work, offering ready-made content and design in significantly less time.

By simply specifying the type of presentation and key points, users can generate a complete slide deck tailored to their needs.

SlideModel.AI offers a quick way to produce professional presentations, reducing the time spent on content creation and design.

This tool is particularly beneficial for busy professionals who need to deliver high-quality presentations on tight deadlines.

The user interface of SlideModel.AI is intuitive, guiding users through a step-by-step process to generate their presentations.

The AI also suggests relevant slide layouts and designs, making the process seamless and stress-free.

From business meetings to educational lectures, SlideModel.AI caters to various real-world scenarios.

Its ability to generate content-specific slides makes it a valuable tool for professionals across industries.

By automating the presentation creation process, SlideModel.AI significantly enhances productivity.

Users can focus more on refining their message rather than spending hours on design work.

Example of SlideModel.AI’s User Interface
Example of SlideModel.AI’s User Interface

Pricing & Customer Support

Customer support is something to highlight about the service offered by SlideModel, compared to the competition.

The 24/7 customer-centric support is ready to assist users with their queries, as proven by customers who left hundreds of 5-star reviews online on sites like Trustpilot or ShopperApproved.

SlideModel.com offers several subscription plans to suit different needs, including quarterly plans and annual plans.

Features vary by plan. Some plans include Unlimited Downloads, while other limited plans have a download quota per day or per month.

The pricing is super competitive, especially now that other SaaS platform like Canva have increased their prices by up to 300% following historic inflation raises.

However, pricing at SlideModel has remained as it is for years. Consider the quality and variety of templates available, with a fast-growing catalog of PPT templates for presentations.

Users get more value than ever for the price paid. SlideModel.com also offers free templates and trials, allowing users to test the platform before committing to a subscription.

Pros and Cons

Pros

    • Extensive variety of high-quality templates with new templates added daily.
    • Easy to customize and adapt templates.
    • Compatible with multiple presentation software solutions.
    • New AI tool enhances productivity and saves time.

Cons

    • Custom design work is not included in the price. While the templates are 100% editable in PowerPoint, some users with highly specific or complex design requirements might find the customization options somewhat limited.
    • Custom design work is available, but it is not included in the self-service price, and you need to contact support.
    • Some niche categories may need more extensive template choices. However, if you cannot find the template you need, you can always use the concierge service and contact support.

Final Verdict

SlideModel.com delivers on its promise of providing high-quality, customizable presentation templates that cater to a wide range of needs.

The addition of SlideModel.AI further elevates the platform by offering AI-driven presentation generation, saving users time and effort.

For anyone seeking to create professional presentations with minimal hassle, SlideModel.com is a highly recommended resource.

Are you ready to elevate your presentation game? Visit SlideModel.com today to explore their wide range of templates and discover how SlideModel.AI can transform your presentation creation process.

Community Coworking: A Blueprint for the Future of Work

Traditional coworking spaces are struggling in the constantly shifting world of remote work.

More than 32.6 million Americans are expected to work remotely by 2025. But only 46% of coworking spaces are profitable.

Why is this discrepancy occurring?

Let’s explore some of the reasons behind the demise of the traditional coworking model.

And also look at how community coworking is emerging as a leading model for the future of work.

The Downfall of Traditional Coworking

Conventional coworking spaces suffer from a number of serious problems. First of all, each workstation costs between $200 and $700. This makes them extremely unaffordable.

Many remote workers find it very difficult to get started because of this pricing structure, especially small business owners and freelancers with little resources.

Furthermore, coworking spaces sometimes find their financial freedom restricted by high-risk real estate investments.

Due to their long leases and high overhead, typical coworking spaces find it difficult to adjust to changing market demands.

This can result in unstable finances and, in certain situations, closure. Apart from the cost issue, traditional coworking spaces are frequently isolating spaces.

These areas don’t promote real friendships in a culture where 58% of adults say they feel lonely.

Many people find it difficult to build meaningful relationships in these circumstances, even though they are surrounded by other remote workers.

It’s shocking to see that a sizable percentage of participants, such as 69% of WeWork users, find it difficult to form deep social bonds or friendships in these settings.

People who cowork have a sense of alienation and disconnection due to the fundamentally flawed absence of social engagement and community.

Furthermore, conventional coworking spaces don’t stand out from the competition or provide a variety of activities outside of work.

Almost half of coworking space users feel cut off from any sense of community due to the lack of social events.

A uniform ambiance where each coworking space feels the same is a result of the cookie-cutter approach taken by many of them.

Meaningful contacts and interdisciplinary collaboration are limited by this lack of diversity and innovation, which stifles creativity and collaboration.

The Shift Towards Community Coworking

A new paradigm, known as community coworking, is arising as a result of the drawbacks of traditional coworking.

There are some organizations spearheading this movement, which places an emphasis on accessibility, diversity, and involvement in the community.

These organizations set themselves apart by encouraging specialized communities and emphasizing interpersonal connections.

They arrange happy hours, coworking sessions, and communal lunches to foster a community where people may develop deep connections.

Also, they drastically lower operating costs by utilizing unused rooms in hotels, bars, and restaurants, unlike standard coworking spaces that are burdened by expensive real estate fees.

The Triumph of Community Coworking

By combining social networking, workspace solutions, and community building in a fluid manner, this idea of community coworking redefines the coworking experience.

This is how modern organizations perform better than their predecessors:

Real Connections:

By facilitating real connections between members, they foster a sense of belonging that is distinct from the surface-level interactions found on popular social media platforms.

Members can meet like-minded people, exchange stories, and work together on projects through carefully planned events and activities.

Affordability:

Provides affordable coworking alternatives without sacrificing quality, with monthly memberships beginning at just $30.

Through the elimination of costly leases and other expenses, they are able to distribute the savings to its members, expanding the accessibility of coworking to a wider demographic.

Diverse Communities:

Ensures inclusivity and diversity by serving a broad range of demographics, from entrepreneurs and creatives of color and cuisine enthusiasts.

By welcoming people from all origins and viewpoints, they create a lively, welcoming community where everyone is treated with respect and value.

Empowering Community Organizers:

Works with community organizers to give them a platform to make money off of their projects and support their communities.

Community organizers may offer workshops, cultural celebrations, or networking events and still make meaningful experiences for their members and earn extra revenue sources.

Conclusion

By emphasizing interpersonal relationships, accessibility, and community empowerment, the idea of community coworking essentially personifies the true core of coworking.

It is critical to adopt innovative coworking models like this in order to build satisfying and long-lasting coworking environments, as remote work continues to transform the professional landscape.

​Coworking Spaces in NYC
Source: Tavern Community

Want to Write Faster? 12 Hacks to Help Speed You Up

Too much work and no time to write?

Content creation is crucial for the growth of any blog. But as you grow, so do your responsibilities.

Sooner than you think, you’ll start to realize that you have less time to write than you initially thought. So how can you write faster without resorting to AI, you ask? I’ve got you covered.

1. Pick the Right Time of the Day

Are you a morning person, or do you prefer working at night?

According to research, people are generally more creative at night, but more productive in the morning. We have more focus, more willpower, and we’ll even make fewer mistakes.

At night, however, things can get a little too cozy. You’ll be more relaxed, you won’t need to rush, and you just won’t be as alert as you would have been earlier in the day.

Different people have different preferences, though, so pick a time that suits you best.

2. Race Against Time

It’s amazing how setting a deadline can help speed up your writing.

When you write without setting a time by when you need to be done, you won’t feel the rush to work. Instead, you’ll be so relaxed that you won’t mind procrastinating or taking multiple breaks, hence reducing your productivity.

Your progress will be much slower than if you had set a goal. It could take you one whole day to complete something that you could have finished in just an hour’s time. So the next time you write, try to set a timer so you have a goal to meet.

3. Get Your Blood Rushing

Everyone has a reason to do what they do. Remind yourself of your personal mantra before you start working on your piece.

My reason to go on is that I still haven’t achieved my goals even after a month. So whenever I think of that, I get a little bit angry with myself. It is good that I do because it gives me the motivation to work harder and get things done.

My brother’s reason to work hard is because he doesn’t want to get a bad image. He doesn’t want to get in trouble with his boss.

Your reason is probably that you have so much work to do but very little time to finish it.

Remembering your objective will really help you to write your piece faster. You won’t easily be distracted when your eyes are set on reaching your goals.

If you don’t have a goal, be sure to find one, and don’t choose it just for the sake of having one. It needs to be an emotional anchor that will get your blood running and help you deeply focus.

4. Don’t Stop Writing until Your Fingers Hurt

Have you ever done work in the same room as your friend, and he kept bothering you to hang out, go to the mall, or even get something to eat?

Or have you been working at home, where many millennials still are, and your parents kept disturbing you by pressuring you to clean the dishes or help out in the kitchen?

When we take regular breaks, we lose our concentration on the ideas that are flowing at that moment of writing. And if you were to take too many breaks, you would eventually start telling yourself, “Hey, maybe I’m too busy to finish it today. I think I’ll do it tomorrow.”

When you start writing, the best way to maintain productivity is to set your mind not to stop writing even until your fingers hurt.

With that amount of concentration, you can save more time. Because you’re already working, pushing yourself a little bit more can help you finish faster.

5. Find a Quiet Room for Yourself

When writing a piece, you need to be completely focused and in the zone. You will be far less productive if your parents or your friends are distracting you, so it’s best to find a room where no one will disturb you.

You should be so absorbed in writing that you don’t even notice your surroundings. When you feel that way, you are on the right track and are getting all your thoughts together to finish your piece.

6. Put Your Phone Away

It’s very hard to live without your phone. But in order to maintain your concentration and finish quickly, you should put it away.

You might not notice it, but the moment you touch your phone when there’s a text or call, your mind will be in a different place already.

You’ll start thinking of your other jobs, you’ll start thinking of who you need to call, and you’ll start browsing your social media thinking of what to post. When that happens, you’ll break your concentration and feel overwhelmed.

7. Settle Your Errands Before Touching Your Keyboard

Another way to help lessen your distractions and disturbances is by planning ahead and finishing your errands early. That way, the rest of the day will be smooth sailing.

I love waking up early to finish all my errands. By 9 a.m. onwards, I can put my phone aside and go into full force writing mode all the way until the afternoon when I have my lunch break and recharge.

8. Pinch Yourself Every Time You Procrastinate

Procrastination is something every one of us faces.

There’s no cure for it. The only way for you to fight it is by keeping yourself super busy until you learn how to ignore that feeling.

Still, from time to time we do feel like taking a break, and we procrastinate unknowingly. So when this happens, you need to remind yourself to stop getting distracted and to continue writing your piece.

Some people put sticky notes on their monitors, and some put up pictures that remind them of their goals.

Others, like me, tend to pinch themselves to bring themselves back to reality whenever their minds wander off.

9. Outline Your Ideas Before You Even Start

Most writers tend to start outlining their ideas at the same time they want to start writing.

While this practice might work for some, I find that outlining my ideas a bit earlier can help me get even more prepared before I start writing.

If I want to write content today, I will have outlined my points the night before. That way, by the time I want to write in the morning, I can go full steam ahead. Often I’ll get more ideas in the middle of writing after I start.https://www.facebook.com/riaz.shah.357

10. Body First, Then the Intro

Most readers speed-read whenever they read an article, and yours will be no different to them.

Don’t waste time thinking of the right words to say for your intro.

Instead, go straight to writing the body first. After you finish covering the main points, you can see your content from a broader perspective, which can help you cover your intro better.

11. Perhaps You Need a Better Tool

As writers, we spend more time on our keyboards than people in any other profession in the world.

Many people use computers, but writers utilize their keyboards for long hours non-stop. Imagine the immense pressure on the keyboard and your fingers!

Clunky keyboards, although great for gaming, can quickly tire your fingers out.

But if you use the light touch keyboard, you can streamline your writing and let your fingers do the talking.

12. Proofread with Grammarly

Finally, you finish your work and you need to go through the boring part: re-reading everything to fix your mistakes. There’s an easy way to do so.

Instead of relying on Grammarly’s automatic web browser AI detector like many of us tend to do, download the desktop application.

Copy and paste your written content into the desktop app. From there, you’ll get a better, more detailed view of your work to help you proofread faster.

It’s a bit tedious, yes. But for a lengthy article, this habit will help you scan your words faster, as though you have another set of eyes.

Ready to Write Faster?

Review these tips and start implementing them today.

 

Originally published 4/19/17; updated 7/2/24 to fix outdated links and restore author bio lost due to tech issues.

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The Truth about Buying UPC Codes: GS1 Required vs Resellers

If you sell products – this post is important to you.

Most physical stores and many online stores, and specifically Amazon, require UPC codes for products listed for sale. You must avoid scam sellers and fakes!

This post is about how to buy UPC Codes without overspending or creating issues by buying from the wrong source.

WARNING: Many resellers of UPC codes are falsely claiming that their codes are GS1 when they are not.

If you are introducing new products to the market, you are eventually going to need to buy a UPC code for each item if you want to sell at Amazon, on Shopping Comparison sites or in stores.

Amazon does cross checking of UPC codes against the GS1 database, but only for Brand Registered Sellers. Unfortunately, Amazon does enforce their UPC Policy if you registered for their Brand Program.

This means any seller registered with Amazon’s Brand Program, without a barcode Prefix directly rented from GS1 will not be able to list their products.

So, essentially, Amazon is forcing you as a seller to pay for expensive UPC codes from GS1 and pay annual fees for the lifetime of your company and product.

Fortunately, if you have not registered for Amazon’s Brand Program (which is the most common case for Amazon Sellers), you will be able to use Barcodes from resellers without issue and save money at the same time.

Renting UPC Codes Instead of Buying

You can now rent UPC codes to use with vendors who do not require you to use only USG1 codes.

Watch this video for details and to better understand the pros and cons of renting vs buying.

Buying UPC Codes from GS1

Using GS1 – US is the only way to have the UPC number registered directly to you in their GEPIR system. The GEPIR system was replaced by Verified by GS1 as of 12/28/23.

This system is only required by specific retailers and under specific circumstances.

For the majority, this may not be needed and you could save money buying from a reseller.

Here’s a list that we know so far:

GS1 Rental Required: May require
  • Walmart / Sam’s-Club (GS1 Board Member)
  • Kroger / Fred-Meyers
  • Macy’s / Bloomingdale’s (GS1 Governor)
  • Home Depot
  • Lowe’s
  • Costco
  • Nordstroms
  • Neiman Marcus
  • Wegmans (GS1 Governor)
  • Sears
  • GS1 EDI System Providers
  • Amazon (Brand Registry Only)
  • Walmart.com
  • Whole Foods (Amazon subsidiary)
  • Walgreens
  • K-Mart
  • Publix (GS1 Governor)
  • Target (GS1 Governor)
  • QVC (GS1 Governor)
  • JC Penney’s

The Official GS1US site makes this claim that is no longer true:

“There’s only one U.P.C. barcode that’s accepted by retailers everywhere. And it’s only available from GS1 US.”

All sites besides GS1US.org are resellers and the numbers they sell you are registered to the original prefix owners prior to 2002.

Resellers exist due to GS1/UCC’s class action lawsuit and their settlement in 2002. More on this here: (GS1/UCC Settlement).

Their UPC numbers originate from GS1-US (Previously UCC “Uniform Code Council”) before 2002, this is how they can legally sell them.

Buying UPC Codes from a Reseller

When sourcing a UPC Reseller to buy from, there are certain things to be on the lookout for to make sure you are getting a legitimate product.

UPC codeNot every reseller out there is legitimate. Some sell fake/made up numbers that could end up being a costly mistake down the line.

We recommend Bar Codes Talk as they seem the most legitimate and offer both a 115% Lowest Price Guarantee and Works for Amazon Guarantee. They also provide immediate digital delivery of barcodes.

Here are some tips when buying from a reseller. A reseller:

  • Must be selling barcodes that come from a prefix obtained from the UCC (Now known as GS1-US) prior to the 2002 UCC Class Action Lawsuit.
  • Selling UPC/EANs at “Too good to be true” prices, much less than most other resellers, is selling fakes!
  • Should not have been in trouble with state or federal licensing, regulatory, and or law enforcement for any reason, most especially not selling illegitimate barcode numbers, or price-fixing. Example: Federal Trade Commission – Two Barcode Resellers Settle FTC Charges
  • Is a government registered verifiable business (No fly by night companies).
  • Must have a phone number, address, and email contact information.
  • Has a website and is not selling only on eBay or any other “auction” website.

Once you purchase from a reseller, you should receive a list of the UPC Numbers that have been assigned to you.

Registering the numbers to your products is easy (see video below):

And then you will just need to provide these barcodes to whichever store you are working with or enter them in the UPC text box on Amazon when adding a new product.

Unique Products

If you sell handmade goods or collectibles that do not have UPCs and are unique (one of a kind) follow this UPC advice from SingleFeed:

“Do your best to include these unique identifiers in your product feed, but do not make these numbers up. If you’re selling handmade goods, you will not have MPNs or UPCs. That’s actually ok. If you’re buying your inventory from a distributor/supplier and that product has a real manufacturer, though, you can get MPNs and UPCs. It’s going to take work as not all distributors/suppliers are used to giving out this information, but you have to keep on them to do so.”

This UPC issue is going to affect resellers and merchants on a growing number of channels including Amazon and Google.

Resources:

NOTE: Content originally written by Gail Gardner and published 5/13/10. Updated 6/11/20 with current information and to add video. Updated for accuracy and published with new date 11/10/22. Updated again 6/28/24 to update that GEPIR has been replaced by Verified by GS1 and correct the link + add another video. This post may contain affiliate links and if you purchase through one of them I may receive a small commission which does not affect the price you pay.

Surfer SEO Content I Write Ranks Top of Page 1 on Google – 30% Off NOW ONLY!

Surfer SEO content optimization is how content I’ve written for clients immediately ranked for keyword phrases that generate income for those businesses.

Even better, that content is STILL in position one or two whenever I check. It has been over a year since I optimized some of it.

And it still ranks!

I’m not talking about easy to rank for content, either. These are highly competitive keyword phrases for clients with dozens of competitors.

Does Surfer SEO Content Optimization Work? YES!

Based on that, I have to say that content optimized using Surfer SEO does rank well. Keep in mind that this is NOT AI generated content.

This is content that I either originally wrote and then optimized later. Or that someone else wrote and I optimized it later.

Do I Recommend Surfer SEO Content Optimization?

Yes, I do. In fact, I would love to optimize content for many more small businesses so that they can increase their incomes — especially in tough times like now.

In the interests of full disclosure, the content I optimize is important to my clients. So it does already have some incoming links.

It is likely that you need incoming links if you are targeting competitive keyword phrases.

Surfer SEO Discount 30% Off Until 4/24/24 8 a.m. EDT

If you want to optimize your own, right now is the best time to try it out because it is 30% off – but only until 9 a.m. EDT the morning of Wednesday 4/24/24.

There is no risk because you can use the 7 day free trial and cancel before you pay if it isn’t for you!

Surfer SEO Free Trial

😮 Risk-free 7-day trial: Customers can try Surfer and still get the discount!

Benefit from:

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✅ More Clicks

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Surfer SEO 7 day free trial

The Surfer SEO 7-day free trial includes:

You can sign up for the free trial using the 30% Off link to lock that in before it expires.

See Surfer SEO from the Inside

Want to see inside? Check out this short review video:

https://www.youtube.com/watch?v=m48x-ulA4pQ

Have questions? Ask me in the comments. Save this post as I’ll be updating it and adding more details in the near future.

5 Cybersecurity Best Practices for Small Businesses

As a small business owner, it can be tempting to think that hackers won’t be targeting your business anytime soon.

Surely, they’ll be too busy hacking the big corporations like Google or Equifax.

However, you’d be surprised to learn that according to the 2023 Verizon Data Breaches Investigations Report, 71% of breaches targeted small businesses.

Compare that to their 2019 DBIR Summary that stated only 43% of all breaches in 2019 targeted small businesses.

Data like this shows that hackers spare no one when it comes down to who they choose to attack. And small businesses are their major target today.

This means that even owners of the smallest businesses should be concerned about cybersecurity best practices — as even a single breach can make them collapse.

But don’t give up all hope! The fact that your small business is likely to suffer from a cyberattack doesn’t mean you are defenseless.

There are many measures you can take to keep your business safe from hackers—or at least minimize the likelihood of a security breach occurring.

Cybersecurity Best Practices

That’s why I’ve built a list of 5 Cybersecurity Best Practices that you can apply to your business.

With these, you can rest at ease knowing that your business is a bit more secure from hackers than it was before.

Without further ado, let’s get right into it.

1. Train Employees on Cybersecurity 101

Admittedly, “cybersecurity 101” may sound like a silly name, but you can’t run without first learning how to walk.

Unfortunately, 80% of data breaches are caused by human error, down from the 90% reported in 2019.

That means that you should take the time to train your employees.

Identity security is the cornerstone of cybersecurity. Many attacks stem from stolen credentials or compromised employee identities.

There are things they should and shouldn’t do when dealing with anything that has access to the internet — or any electronic device that is used on company grounds for that matter.

Here are a few rules your employees should always follow when it comes to cybersecurity best practices in your business:

  • Never store passwords as plain text.

Passwords stored in plaintext are unencrypted. So if a hacker gains access into your company’s server or computers, they’ll have no problem using them.

Encrypt your passwords with an encryption method such as SHA-2, which became the new standard for encryption in 2017. 

If you do, they won’t be able to utilize the passwords they obtain, keeping your information safe.

  • Never click unfamiliar links or email attachments from people you don’t know.

Although your company may have a spam filter installed in its email server, opening any attachments without verifying the sender first is just asking for trouble.

  • Passwordless authentication is stronger than using passwords

Passwordless authentication is a strong method of keeping your on-premises assets safe from attacks. Passwords are easily compromised.

If employees use passwords at all, they must use strong passwords to make it less likely for data to get stolen (as the password is more difficult to crack).

Never use the same password for more than one account. That way, if hackers gain access to one of the employee’s accounts, their access is limited as all of the passwords are different.

  • Connect only work-issued devices to the company’s network.

Although it is a bit of an extreme measure, you can restrict the devices allowed in your network to those that are company-issued only.

This will reduce the chances of an employee connecting a personal device that is potentially infected with malware which could then infiltrate your network.

Note: these are not the only guidelines your employees should follow when it comes to cybersecurity in your company. But is is a starting point to help avoid some major loopholes hackers may attack.

2. Make Sure to Periodically Back Up Your Data

Everyone should back up their data periodically, regardless of whether they’re a business owner or not.

However, as a business owner, you must have backups in place. Ensure that in case of an environmental disaster, breach, or other potential threats, your data stays unharmed.

Lost data can cost thousands, if not millions of dollars.

Schedule regular automatic backups. They are the best way to ensure that your data is always backed up.

Use weekly backups at a minimum. Larger companies run monthly, weekly and daily backups so they can be certain to restore all data.

Multiple servers should be used for making backups. This will ensure that your data is available if one server fails. (Of course, make sure to protect those servers with strong passwords, too.)

Backup servers should be in different locations. This can maximize the chance of your data being unharmed should there be an environmental disaster or site-wide breach.

3. Install a Firewall on Your Networks

When it comes to protecting your network, business owners should spare no expense.

Your network perimeter is one of your strongest defenses against hackers.

A firewall is a security measure which serves to protect a network from potential intruders, having a similar protocol to that of a bodyguard.

It has pre-programmed measures that prevent unauthorized entry to the network and can even be set up to block certain actions from being performed (e.g. wiping a server of all of its data or transmitting a file that may be malicious).

This allows you to keep your network secure with authorized users only.

And prohibits a hacker (or an employee with malicious intentions) from harming your network if they do manage to bypass the authentication factor.

4. Implement Anti-Virus Systems on Your Devices

Let’s face it—although some people see anti-virus systems as “a thing of the past” due to operating systems improving security-wise, the need for strong anti-virus software continues to exist.

Zero-day exploits and malware attacks become more and more rampant year after year, especially for small business owners.

An anti-virus system will remove any existing malware within your businesses’ devices as well as constantly check for new threats as frequently as daily.

This will ensure that your business is free of any threats when it comes to the devices within it.

Their malware database (which is often updated daily) provides reliable protection for even the newest of threats.

5. Secure & Encrypt Your Websites With HTTPS

If you haven’t switched your website from HTTP to HTTPs, it’s time to do so.

Using HTTP instead of HTTPs can harm your SEO ranking. It causes browsers to display warnings on your site (that scare away your visitors!).

But there’s so much more to it than that. A site that is not HTTPs is unencrypted and susceptible to MITM (man-in-the-middle) attacks.

MITM attacks let an intruder listen to the digital communication between a website and a visitor.

This means that any information that is entered on the site is at risk of being stolen, whether it’s their address, credit card number, or SSN.

This is why any sites that accept payment must adhere to PCI-DSS compliance, a set of requirements set by law to protect consumer data.

The FTC and other regulators can impose heavy fines on sites that are not on HTTPs in the event of a breach, as customer data is not being properly encrypted.

Implement These Cybersecurity Best Practices!

These are by no means the only measures you should take when it comes to cybersecurity in your business.

But implementing these 5 cybersecurity best practices should provide you with a good starting point.

You can hopefully expand on these basics, making your company’s cybersecurity stronger every month!

Backup and Storage Through the Ages

Backup and Storage Through the Ages

The History and Future of Passwords Infographic

History and Future of Passwords Infographic

Originally published 9/19/19; updated 5/1/20 to add infographic and improve readability; updated 6/19/20 to add second infographic; statistics, links, and content updated 4/7/24.

6 Cyber Security Measures Your Business Needs for Protection

We’re all aware that cyber security refers to protecting and strengthening your computers and internet-based systems.

This is essential to protect them from unintended or unauthorized access, modifications, robbery, and obliteration.

Cyber Security Measures are essential to every small business because they are now the #1 target of hackers and scammers.

A lot of modern small businesses use web-based technology and tools to carry out their day-to-day functions.

The internet and the cloud have become integral to the smooth functioning of small businesses.

Technology for Cyber Security

It is not necessary to implement all cyber security measures manually. Technology helps with:

    • Conducting long-distance conferences
    • Advertising
    • Buying and selling
    • Researching
    • Identifying new markets
    • Communicating with customers and suppliers
    • And even conducting banking transactions.

You can bring attacks in the physical realm under control with the help of technological aids and state-of-art security cameras.

But the virtual world is a different ball game. The internet might be a boon, but it also has its fair share of weaknesses.

Along with its benefits, there are many risks, which are only growing by the day. Small businesses often fall prey to cyber attacks due to loopholes in their cyber security measures.

Cyber Security Measures to Implement

Below are a few cyber security tactics that all small businesses should have in place to protect themselves from virtual perils.

1. Purchase Cyber Insurance

Cyber insurance guarantees safety even when breached. There are safety measures in place that ensure maximum protection.

However, having a back up plan and a 3rd party organization trace back attacks can lead to reduced recovery costs.

2. Install Reliable Antivirus Software

A good, reliable antivirus program is a basic must-have of any cyber security system. Apart from that, anti-malware is also an essential.

These programs work as the final frontier for defending against unwanted attacks should anyone get through your security network.

Antivirus and anti-malware detect and remove viruses and malware, adware, and spyware.

They scan through and filter out potentially harmful downloads and emails.

3. Protect with a Firewall and Install Encryption Software

A firewall is necessary, as it helps you protect your inbound and outbound network traffic.

Firewalls can stop hackers from attacking your network by blocking certain websites.

You can also program firewalls to restrict anyone from sending out proprietary data and confidential emails from your company’s network.

If you deal with data pertaining to credit cards, bank accounts, and social security numbers on a daily basis, it makes sense to have an encryption program in place.

Encryption keeps data safe by altering information on the computer into unreadable codes.

That way, even if someone does steal your data, it will be useless to the hacker because he won’t have the keys to decrypt the data and decipher the information.

4. Limit Access to Critical Data and Do Regular Back-Technology for Cyber SecurityUps

Keep the number of people with access to critical data to a minimum. For example, limit them to the company’s CEO, CIO, and a handful of trusted staff.

Access controls can be various; from privileged accounts to encrypted access keys and verified users using safety certificates.

All of these can help secure access points from a variety of environments, i.e. cloud, personal device, and hybrid.

Formulate a clear plan that mentions which individual has access to which sensitive information in order to have increased accountability.

Every week, back up your data to an external hard drive or the cloud yourself. Or schedule automated backups to ensure that your information is stored safely.

That way, even if your systems are compromised, you still have your information safe with you.

5. Ignore Suspicious Emails

Make it a habit never to open or reply to suspicious-looking emails, even if they appear to be from a sender you know.

If you do open the email, do not click on suspicious links or download attachments.

Doing so might make you a victim of online financial and identity theft, including “phishing” scams.

Phishing emails appear to come from trustworthy senders, such as a bank or someone with whom you might have done business.

Through the email, the hacker attempts to acquire your private and financial data, such as bank account details and credit card numbers.

6. Communicate Cyber Security Policies to Employees

Having a written cyber security policy listing the the dos and don’ts of using office systems and the internet is helpful, but not enough.

You have to ensure you communicate the policy’s details to your employees and that they understand them.

Your employees need to be able to put your policy into practice. That is the only way of making such policies effective.

And make sure you amend your policy regularly according to the relevance of its content.

Get Your Cyber Security Measures in Place Now!

Having your business disrupted because of attempts to steal confidential data and money is a very real threat.

Although a business can never be completely safe from such dangers, there are several security practices, processes, and systems that can help you bust security threats.

Keep your eyes and ears open to suspicious behavior on the part of your employees and outsiders.

Use surveillance systems to identify those with vested interests in your company.

Aside from those strategies, the above tips should come in handy for amping up your cyber security measures.

For more specifics on how to keep your business safe, read 5 Cybersecurity Best Practices for Small Businesses.

Home Title Fraud Prevention – Home Title Lock Infographic

Home Title Fraud Prevention Home Title Lock

And don’t forget your home, too!

Originally published 2/20/17; updated 4/21/21 to format more mobile-friendly and add the infographic; updated 4/6/24 to improve readability and add new information. 

13 Types Of Content That Drive Increased Traffic And Engagement

Are you looking for ideas on how to create content that is both informative and engaging?

You’ve come to the right place!

This article will explore thirteen types of content that will attract the right attention and build a loyal following.

So, are you ready to improve your brand’s online presence?

Let’s dive in!

1. The Mighty Blog Post

The key to a successful blogging strategy often lies in balancing pillar and cluster content.

Pillar content acts as the foundation for your blog, covering broad topics that are then interlinked with more granular cluster content (targeting long-tail keywords).

A successful pillar post is comprehensive, high-quality, and serves as an ultimate guide on the subject.

It includes various elements like infographics, videos, and downloadable resources like fonts that provide additional value.

Examples: Medium’s famous ‘How-To’ series, HubSpot’s comprehensive marketing guides, and Backlinko’s highly detailed SEO analyses.

1 How to Rank on Page 1 of Google FAST
1 How to Rank on Page 1 of Google FAST In-Depth Case Study by Brian Dean’s Backlinko

Tools: Use tools like SEMrush or Ahrefs to research and identify high-volume, low-competition keywords to build your pillar content. For content ideation and performance tracking, consider platforms like BuzzSumo or CoSchedule.

2. The Power Of Infographics

Infographics are powerful tools for turning complex data into easily digestible visual content.

Some effective infographic ideas include timelines, comparison charts, and process diagrams.

They are highly shareable, boost SEO rankings, and can be used as a lead generation tool.

Design Tip: keep the design simple but engaging. Use bold, high-contrast colors, clear typography, and intuitive layouts to guide the viewer’s eye through the information.

Example: Semrush’s infographic about ten tips to improve content gives a visually pleasing overview of various strategies.

https://www.semrush.com/blog/infographic-examples/

 

Tools: Canva, Visme, or Adobe Illustrator are great for creating infographics. To find the right data, use sources like Statista or Datawrapper.

3. Mastering the Video Content

1 How to Rank on Page 1 of Google FASTIn a digital age where the ‘how’ is just as important as the ‘why’, tutorial videos are an excellent way to provide value to your audience, which in turn improves engagement and builds trust.

Tip: sequence your tutorials logically, ensuring each step follows the last. Use screen recordings to give viewers a hands-on experience.

Example: ‘How to Create a WordPress Blog from Scratch’ by WPBeginner, making a seemingly complex process accessible to beginners (it counts almost 400k views).

Tools: For screencasting, Camtasia or Loom are great options. An additional tool you should use is a GIF creator like the one Adobe offers.

4. Interactive Content

If you can offer a tool that provides a specific value to your audience, you can enhance engagement significantly. This could be anything from mortgage calculators to body fat estimators.

Tip: ensure that your tool is well-presented and easy to use. The process should be quick, and the results should be both clear and actionable.

Example: HubSpot’s ‘Marketing Plan Tool’ which helps users create a personalized marketing plan by answering a series of questions about their business.

https://www.hubspot.com/marketing-plan-template-generator

Tools: Many plugin and widget options are available depending on your CMS. Services like Zoho Creator, Formstack, or a Formstack alternative can also help build custom tools.

5. The Power of Podcasting

Hosting leaders, experts, or influencers in your industry for an interview can provide your audience with unique insights and perspectives they might not find elsewhere.

Tip: prepare ahead of time with well-researched questions and a clear structure. Engage in active listening and follow up with relevant and thought-provoking questions.

Example: ‘Authority Hacker’ podcast where the hosts interview successful online entrepreneurs and industry experts.

Authority Hacker Podcast

Tools: Use tools like Zencastr or Ringr to record high-quality audio. Services like Buzzsprout or Transistor can help with hosting and distribution.

6. Lead Magnet E-Books

Offering an e-book as a lead magnet can be a powerful tool for lead generation, particularly for B2B businesses. Create high-quality, actionable content that leaves the reader wanting more.

Tip: focus on a problem you can solve for your target audience and ensure that the types of content used are genuinely valuable. Use a compelling mix of text, images, and maybe even video to keep your reader engaged.

Example: Marketo’s ‘Definitive Guide to Lead Nurturing’ serves as an educational resource that also demonstrates the company’s expertise in the subject.

Marketo Definitive Guide to Lead Nurturing

Tools: Tools like Beacon or Designrr can convert your existing content into an e-book, making it easier to distribute.

7. Whitepapers and Research Papers

Whitepapers and research papers that provide an in-depth analysis of industry trends, consumer behavior, or market data can solidify your position as an industry expert.

Tip: ensure that the information you provide is both accurate and actionable. Use professional charts, graphs, and data visualizations to present your findings in a research presentation.

Example:The State of Link Building Industry 2023” by Smarty Marketing, which provides a comprehensive analysis of the current state and future predictions of the link-building industry.

The State of Link Building Industry Survey Results

Tools: Use Google Scholar or JSTOR to find relevant research papers and studies. Adobe InDesign or Canva can help design visually appealing whitepapers.

8. Newsjacking

Newsjacking involves creating content that leverages the buzz of a current event, news story, or trend. It can propel your content into the spotlight and engage users looking for the latest information or perspectives.

Tip: react quickly but thoughtfully. Ensure your take connects with the larger narrative while offering a unique insight.

Example: SEJ talks about Elon Musk’s Twitter takeover with the timeline of events that led to the Twitter rampage.

Elon Musks Takeover of Twitter

Tools: Google Trends and social media monitoring tools are invaluable for spotting trends and news stories as they break.

9. Interactive Storytelling

The immersive nature of AR and VR can take your storytelling to the next level by literally placing your audience inside the narrative. This emerging field has huge potential for brands that fully utilize this technology.

Tip: prioritize the narrative over the technology. Content should be compelling on its own, with AR or VR elements enhancing the experience.

Example: British Airways’ “Take a Virtual Tour” uses VR to showcase their Business Class experience.

London City Airport Interior of Plane

Tools: Specialist AR/VR development agencies can bring your vision to life. Branded content does particularly well in these formats so investing in your app or experience could also be worthwhile.

10. Types of Content Roundups

These can be a great resource for your audience to stay on top of the latest industry news, best practices, or trends. They save time for your readers by doing the legwork of content curation.

Tip: provide context and your take on the content to add value. Make sure the roundups are comprehensive and on time.

Example: Diggity Marketing monthly roundup of SEO and digital marketing industry news and insights.

Diggity Marketing SEO News RoundupTools: Implement an RSS feed or use online services like Feedly or Flipboard to keep current with the latest types of content in your field. A dedicated newsletter platform can maintain consistency in delivery.

11. Evergreen Content

Create the most comprehensive resource on a topic in your industry. These types of content can take time to produce but are a long-term asset, ranking highly for targeted keywords and continually attracting traffic.

Tip: update frequently to keep it current and reflect changes and evolutions in the industry.

Example: The Moz Beginners Guide to SEO, which provides an essential resource for those starting in the field of search engine optimization.

Creating a content strategy that incorporates different types of content is essential for engaging and retaining your audience.Moz Beginners Guide to SEO

Tools: Utilize keyword research tools to find topics that have high search volume and low competition. Ahrefs or surferSEO are perfect for this purpose.

12. Lists and Comparisons

Comparing your product or service to others in the market can help highlight its unique selling points and demonstrate how it stands out from competitors.

Tip: be honest and use data to back up your claims. Don’t shy away from mentioning areas where your product may not perform as well.

Example: The Motley Fool vs Zacks 2024, by ModestMoney, compares two popular investment research platforms to help readers make an informed decision.

The Motley Fool vs Zacks 2024

Tools: Use review platforms like G2 or Capterra to find data on competing products and analyze their features. Visual comparison tools like Canva or Venngage can help create eye-catching comparisons.

13: Repurposed Content

Slides in a slide deck can often be expanded into standalone blog posts or articles. This repurposing is economical and can extend the life of the content.

Tip: ensure the standalone article provides enough context and value to make sense without the rest of the deck.

Example: Marketing presentations that are also used as the basis for white papers, articles, or webinars.

Tools: Utilize CMS systems that can easily incorporate visual content like WordPress or Squarespace. Keep a visual identity consistent across all platforms for a professional look.

Final Words

Creating a content strategy that incorporates different types of content is essential for engaging and retaining your audience.

Use the tips, examples, and tools provided in this guide to create a well-rounded content plan that will keep your audience coming back for more.

Remember to continually analyze and adapt your strategy based on metrics and feedback from your audience to ensure its effectiveness.

Use our Content Audit Success: A Step-by-Step Guide [Videos] to get started.

With dedication and creativity, you can create evergreen content that will stand the test of time and keep your brand at the forefront of your industry.

 

Unlocking Success with Google Ads Strategies for 2024

With over 90% of people using Google to search the internet, Google Ads has become essential for businesses looking to turn everyday internet searches into paying customers.

Whether your goal is to make more sales for your eCommerce store, find leads for a service-based business, or gain exposure to create brand awareness, understanding your objectives will ensure that every element of your account is aligned with your strategy.

Creating a well-structured foundation for your Google Ads account is essential, influencing both its performance and the achievement of your campaign goals.

Commonly Used Campaign Structures

As of 2024, there are 9 distinct campaign types. Understanding the difference between them is crucial to strategic advertising.

The table below highlights 3 main campaign types commonly utilized, offering an overview to enhance when each might be used.

Campaign Type Purpose Uses
Search Campaigns Shows text ads when people search for specific phrases or keywords. Ideal for businesses aiming to capture potential customers actively searching for products or services.
Display Campaigns Promote visuals across a network of websites and online platforms​​, reaching users as they browse websites, watch videos, or use mobile apps. Effective for brand awareness, reaching a broader audience through visually appealing images or videos.
Shopping Campaigns Showcase and sell products directly within Google search results. Suitable for eCommerce businesses looking to highlight specific products, prices, and images to potential customers.

Choosing the right campaign type is essential to ensure your ads are displayed effectively to potential customers and used for their intended purposes.

Maximizing Keyword Coverage

Effective keyword selection is key to the success of your Google Ads campaigns.

When selecting keywords, it is important to choose terms that are relevant to your business and have a high search volume. You will also want to consider the intent behind each keyword.

Making sure you have full keyword coverage will help maximize your ads from being shown to someone who is actively seeking a product or service you offer.

Comprehensive Keyword Research

Casting a wide net with your keywords aims to maximize clicks and conversions, ensuring your ads appear in Google searches that are relevant to your chosen keywords.

For instance, if an individual searches for “Google Ads Expert”, consider adding different variations of this, such as “Google Lior Krolewicz is the CEO of Yael Consulting, an online marketing consultancy. An ex-Special Ops turned Google Ads expert, he helps eCommerce and lead generation businesses grow profitably. With experience managing budgets of $1 million per month, Lior applies his proven Fortune-500 marketing techniques to small businesses worldwide. Ads Consultant” and “Google Ads Specialist.”

Everyone is unique. Adjusting your keywords to fit the different ways individuals search online ensures you cover all sorts of potential searches.

Your keywords should contain both the campaign name and ad group name, which will help you differentiate your ads, which will soon be discussed.

Conducting thorough keyword research, especially utilizing tools like Google Ads Keyword Planner, is crucial for evaluating search volumes and gaining insights into customer search terms, ultimately guiding the development of campaigns effectively.

While conducting keyword research, consider terms you deem irrelevant or would like to exclude. These words and phrases can then be added to a Negative Keyword List.

After compiling your Negative Keyword List, ensure it is applied to campaigns where you aim to avoid any terms associated with the negative keywords.

By doing this, you are guaranteeing that your ads will never show up if a negative keyword in the Negative Keyword List is searched.

Ultimately, this helps you keep costs down, while only spending on searches relating to your offerings.

Choosing Match Types Wisely

Google has three main match types: Exact, Phrase, and Broad:

    • Exact match is just as it sounds; it refers to the exact search term.
      • If your exact match keyword is “buy cat food”, your ad will only show when the identical term is typed into Google, or very close variants, such as “buy cat foods” (with an “s” at the end of “food”).
    • Phrase match is one step removed from Exact Match.
      • If your phrase match keyword is “buy cat food,” other words can be searched that have a similar meaning to words in the keyword, using close variant search terms to match your keywords to.
      • For example, “purchase cat food” might trigger the phrase match keyword “buy cat food” (where “purchase” would likely match to “buy” keywords)
    • Broad match refers to your keywords or searches that allows your ad to match to the widest range of possible keyword searches that are still somewhat related to your keyword.
      • For example, broad match “buy cat food” might match to “pet store near me”, or even something related to “preparing my cat’s food”.
      • These match types can be useful for discovering new keywords, but they can trigger keywords from a wide range of searches, potentially leading to irrelevant clicks, which is why we recommend staying away from broad match keywords.

Sticking to exact and phrase match keywords precisely match your ads with specific searches, helping to enhance relevance.

Monitoring search terms regularly allows Google to learn which audience to display your ads to.

Staying on top of this will help bring you the right traffic.

Ad Structure Impact

For better visibility and consistent messaging across searches, it is a good idea to pin 3-5 headlines containing both the campaign and ad group names.

This keeps the wording aligned with the associated keywords in that ad group.

This nuanced strategy not only enhances relevance, but also elevates the overall performance of your ads by aligning them with the specific intent of users.

Make the most of the maximum character space available to convey your message with impact.

By maximizing letter characters available, your ads not only stand out, but also provide users with valuable information at a glance, increasing the likelihood of engagement.

This optimization strategy ensures that your ad appears as a larger part of the page, increasing its visibility and prominence.

Plus, you can create add-ons, such as callouts, sitelinks, and call-to-actions, to really try and pull the attention of an individual.

      • Callouts: Brief, additional text that highlights specific features or offers.
        • Examples: “Free Shipping,” “24/7 Customer Support”
      • Sitelinks: Additional links directing users to specific pages on your website.
        • Examples: “Shop Now,” “Learn More,” “Special Offers”
      • Call-to-Actions (CTAs): Prompts encouraging users to take a specific action.
        • Examples: “Buy Now,” “Sign Up Today,” “Get a Quote”

Conclusion – Turning Searches into Opportunities

Managing your Google Ads account involves making strategic choices for your campaigns, such as keyword research and thoughtful ad structuring.

Aligning goals with campaign structures, utilizing all available assets for visibility, and continuous optimization of search terms are all key elements of success.

These insights and strategies allow businesses to turn everyday Google searches into valuable opportunities.

Minimizing Your Vulnerability to Online Security Risks

Got a problem? The internet probably has a solution for it. People today refer to the internet for most of their needs.

This increased reliance on the internet leaves them prone to online security risks including attacks by hackers and other criminals on the web.

Millions of people around the world fall prey to security threats while browsing the internet, but you don’t have to be another statistic.

There are plenty of proven ways to stay one step ahead of hackers when browsing online. Here are some tips:19

Choose Your Browsers Wisely

There are dozens of web browsers all competing for your attention. You are at liberty to choose any of them, but security should be at the top of your list of factors to consider.

Different web browsers have different security protocols implemented to keep users safe from emerging online threats such as phishing and tracking.

They perform and rank differently in this category.

The most reliable and secure web browsers are Google’s Chrome, Microsoft’s Internet Explorer, and Mozilla Firefox.

They are not only more secure than most other browsers but also more convenient and advanced.

Also, be sure to update your browsers whenever there is a new release to stay one step ahead of hackers.

Beware of Phishing

Phishing is another common technique that hackers use to steal your vital data. It mainly involves the use of bogus emails and websites masquerading as real ones.

They will try to trick you into keying in your credentials and record them when you do so. They can then use this information to get into your private online platforms.

For instance, phishing is a common way to get access to passwords to social media sites and even banking portals such as PayPal.

There are numerous phishing techniques that hackers use, so it is important to always be on the lookout.

At the very least, always double-check any prompt on your email or browser to ensure that the sender is indeed legitimate. Learn more about phishing email.

Check the Validity and Credibility of Websites you Visit

The most basic thing you can do to ensure your safety when browsing online is to check the credibility of the sites you visit.

This can easily be done by inspecting their web addresses.

Secure websites usually feature the prefix HTTPS, which stands for hypertext transfer protocol secure.

This may also be accompanied by a green lock. It ensures that all data transmitted via the website is encrypted and not useful to any would-be eavesdroppers.

Avoid websites that simply start with HTTP and WWW if you intend on transferring sensitive data over the website.

Use Verifiable Credentials

Verifiable credentials in cybersecurity are used to permit access without encryption keys. Instead, a certificate is used that signals a safe log in.

Use a Password Manager

Your log-in credentials such as usernames and passwords are keys to any private accounts you may have online.

They should always be kept safe and private. However, it is often the case that you have too many passwords and other credentials to remember.

Most people solve this by giving their web browsers permission to remember their usernames and passwords.

This is convenient but risky as this exposes your sensitive credentials to hackers.

If you absolutely have to store your password on your computer, then do so on a password manager.

This is a secure program that is designed to store sensitive data and keep it beyond the grasp of hackers.

Most password managers are free and easy to use – you just need to remember the manager’s password to get access to all the other log-in credentials you use.

Have Admins and Executives Use Privileged Identity Management

Privileged identity management is an identity and access management solution that focuses on administrators and high-level decision makes who control many business aspects and IT functions.

Such users are privileged and therefore need to be additionally secure.

Use a VPN When Using Public Networks

Public Wi-Fi is convenient and free but hardly ever secure. Hackers can easily eavesdrop on your data transmissions using simple tools as most public networks are often unprotected.

To this end, it is recommendable to always use a VPN when using public Wi-Fi. VPN stands for virtual private network.

This means that your particular connection to the internet is private at all times, even if you are using public Wi-Fi.

The VPN encrypts all the data coming and going to/from your computer.

This then ensures that eavesdroppers get nothing but gibberish if they attempt to hack you.

VPN also has many more security features including preventing tracking by masking your IP address. Features, however, vary from one service provider to another.

Keep Trackers Off Your Scent

Your online footprint is valuable data and multiple parties are always keeping track of all your online activities.

Tracking is common, but that doesn’t mean that you should tolerate it. There are several ways to keep trackers off your back when browsing online.

Start with the basic: enable the ‘Do Not Track’ feature on your browser and turn off cookies.

This should keep most trackers off your back. However, some websites may refuse you access if you choose to turn cookies off.

Luckily, there are many ways to browse privately.

Another way to keep trackers off is by browsing in incognito mode – this will ensure all your data is deleted once your session ends.

A VPN is also effective here as it hides your identity, essentially making all your browsing private.

It is also recommended to create separate users’ profiles on your browsers dedicated solely for browsing social media sites.

CyberSecurity and Remote Work

Remote work is predicted to keep growing. And with it, so are the risks.

Beyond-Identity---MFA-Remote-Work2 (1)

Cybersecurity and Remote Work Infographic – Beyond-Identity—MFA-Remote-Work

What Online Security Risks Are You Taking?

Use the tips above to reduce your online security risks. You are the only person who can!

What else can you do? See these additional resources including the infographic below for more tips:

Phishcloud - Getting Out of the Phish net

Featured Image: Shutterstock / By Khakimullin Aleksandr

Originally published 1/2/19; updated 1/16/24 to improve formatting for mobile devices, add the infographics, and add additional information.