There’s never been a better time for marketers to see, understand and respond to the customer journey. Not long ago, effective marketing and product development was based on highly subjective analyses of customer feedback. Fir example, brands gathered feedback using the forms of surveys and focus groups coupled with primitive sales trends. How to Use Social Intelligence Current data available online allows businesses to know their customers better than ever before. They can now … [Read more...]
Cold Email Strategy: How to Update Yours for 2021
Does cold emailing even work for small business? The concept of a cold email strategy is simple: first, you find people who may be interested in your product or services. Then you get their email address and tell them why your solution is the best option for them. So, yes, it works great for small businesses as well as enterprises. But why use cold email? Doesn’t that just annoy people? Why Cold Email? Although it can seem intimidating, cold email is one of the best ways to … [Read more...]
How Much Does a WordPress Website Cost?
Most people never start a website. They might think they need to be tech-savvy. Or they think there’s too much competition and are afraid their platform will never grab the attention necessary to turn visitors into buyers. There’s also the financial barrier. WordPress is actually free. But there are other costs to consider. So how much does it really cost to build a WordPress website? But all these reasons are just excuses people make not to take the next step in their online … [Read more...]
Choosing a Web Hosting Service for Your Website or Blog
The vast majority of internet users, including bloggers, really don't know the difference between one web hosting service and the next. They think “cloud hosting” is when you have a dinner party in heaven. To them, an “Apache” is an Army attack helicopter, and “Heroku” is a sushi dish. “Python” is what you watch out for in the jungle. “C++” is so close to a B minus. And "Ruby on Rails Hosting" is when Julia Roberts drives Robert Gere around in the Lotus in Pretty Woman. What you … [Read more...]
Minimizing Your Vulnerability to Online Security Risks [Infographics]
Got a problem? The internet probably has a solution for it. People today refer to the internet for most of their needs. This increased reliance on the internet leaves them prone to online security risks. Hackers and other criminals on the web are always looking for their opportunity to attack. Millions of people around the world fall prey to security threats while browsing the internet. But you don’t have to be another statistic. There are plenty of proven ways to stay one step ahead … [Read more...]
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