Marketing | GrowMap

From Overwhelmed to Published: Use RightBlogger AI Toolkit for Breakthrough Results

Staring at the cursor on a blank page is not a strategy. The RightBlogger AI toolkit helps you plan your content strategy, write, optimize, and promote smarter, so you can hit publish faster without sacrificing quality.

In this post, you will learn what each of its 80+ tools does, when to use it, why it matters, and what happens if you skip it.

This is for bloggers, content marketers, content creators, and small teams who want a simple, repeatable workflow.

You will get step-by-step guidance that maps tools to each phase of a real content process.

By the end, you will have a checklist you can reuse for every post —from idea to promotion —shared by author Ryan Robinson to help bloggers and content creators streamline their content workflows with RightBlogger.

Ready to save hours and grow faster, without burning out?

Plan Smarter: Research and Ideation Tools in the RightBlogger AI Toolkit

Blank pages eat time. Picking topics that will not rank is worse. Strong planning up front saves hours of rewriting later and keeps your post aligned with what readers want.

Below are the key research tools, when to use them, and why they matter.

Keyword and Topic Ideas: Find Low-Competition Angles Fast

You spin your wheels guessing topics, then target keywords that are too hard. Traffic stays stuck, and motivation dips.

The AI-powered Keyword and Topic Ideas tool surfaces relevant topics, suggests long-tail keywords, and exposes search intent.

You get winnable angles, not vague lists. That means faster rankings and posts that answer real queries.

Use it for keyword research before any outline or draft. It is also great for refreshing old posts with new subtopics or content gap research.

It matters because better topics lead to easier rankings, higher click-through rates, and steady growth. Skip this step, and you might write a great article that nobody searches for.

How to do it:

Start with a seed keyword and ask for long-tail variations and clusters, including the right long-tail keyword opportunities.
Ask for search intent labels, such as informational, commercial, or comparison, to match reader goals.
Pick one main keyword and two to four support keywords.

Pro tip: Look for questions and modifiers like “for beginners,” “on a budget,” or “in 2025” to meet specific needs.

For a deeper intro to the platform, check out the 11 Reasons to Use RightBlogger AI for Your Digital Marketing Needs.

Content Brief and Outline: Turn Chaos into a Clear Plan with RightBlogger AI Toolkit

You jump straight into writing and get lost halfway through. The draft feels messy and hard to finish.

The Content Brief and Outline tool creates a scoped brief with your goal, audience, angle, and key sections.

It produces a logical outline, so each section has a job. You move faster and cover what matters.

Use it after choosing your keyword and topic, before any drafting. It is also useful when you update an old post that needs structure.

It matters because an intense brief reduces rewrites and improves depth. Skip it, and you will overwrite, miss gaps, and burn time.

How to do it:

Feed the tool the main keyword, audience, and desired outcome.
Ask for 5 to 7 H2 sections, each with 2 to 4 H3 talking points.
Include intent, internal link ideas, and a clear call to action in the brief.

Pro tip: Using the RightBlogger AI toolkit, add competitor page titles and ask for a better, more comprehensive outline to fill gaps.

SEO Headline and Hook Ideas: Stand Out and Earn Clicks

Your titles rank, but don’t get clicks. Traffic slips to catchier results.

The RightBlogger AI Toolkit generates compelling, keyword-rich headlines with clear value. It also suggests hooks that match search intent, so your headline sets the right promise.

Strong planning in content creation ensures these elements drive engagement from the start.

Use it after the brief, before drafting, and again at the end to A/B test options.

It matters because click-through rate helps with rankings. Without strong titles, you will leave easy traffic on the table.

How to do it:

Ask for 10 headline options that include the main keyword and a clear benefit.
Request variants for different tones, such as simple, curiosity, numbers, and how-to.
Pick one primary H1 and two to three alt titles for social shares.

Pro tip: Use numbers, time frames, or outcomes to promise value the reader can feel.

Audience and Search Intent: Pick the Right Angle for the Reader

You write a helpful piece, but it still misses the goal. The bounce rate remains high because readers did not get what they came for.

The Audience and Intent tool clarifies who the reader is, what they want, and the format they expect. It aligns your angle with the user’s intent.

Use it right after keyword selection, before your outline and brief.

It matters because matching intent improves dwell time and conversions. Without this step, even excellent writing underperforms.

How to do it:

Ask the RightBlogger AI Toolkit to label intent and suggest the best formats, such as a guide, checklist, or comparison.
Request objections, questions, and desired outcomes from the reader’s perspective.
Bake those insights into your outline and subheads.

Pro tip: Add a short promise line under the intro that states the outcome in simple words.

Draft High-Quality Posts in Less Time: Writing Tools That Do the Heavy Lifting

Long drafts, uneven tone, and writer’s block can eat your week. These AI tools help you ship a complete draft faster, with structure and clarity.

RightBlogger AI Toolkit Article Writer and Section Writer: Go from Outline to Draft

The blank page is slow and stressful. You drift, and the first draft takes days.

These tools expand your outline into clear sections with topic sentences and examples. They keep the flow tight and the structure consistent for your first draft.

Use them after your outline is approved. Generate section by section so you stay in control.

This matters because faster drafts mean more publishing and more chances to rank. Skip it and you will stall, miss deadlines, and publish less.

How to do it:

Paste the H2, list 2 to 3 key points, and ask for 150 to 200 words per section.
Tell the tool your tone, audience level, and desired call to action.

Pro tip: Regenerate only weak sections. Do not overwrite strong parts. Save great lines as reusable snippets.

Paragraph Expander and Rewriter: Fix Thin or Clunky Sections

Some parts feel thin. Others feel stiff. Editing takes forever.

These tools, including the Rewriter Tool, expand light areas with examples and steps. They rewrite awkward lines while keeping your voice and intent.

Use them during your first editing pass, right after the draft.

It matters because strong sections keep readers engaged and reduce pogo sticking. Skip this, and you will publish uneven content that underdelivers.

How to do it:

Highlight a weak paragraph and ask for a clearer, simpler rewrite.
Ask for added examples, quick steps, or a mini checklist.

Pro tip: Set a reading level target, such as 6th to 8th grade, to boost clarity without dumbing it down.

Listicle and How-To Builders: Structure Complex Topics Clearly

Complex guides can turn into walls of text. Readers get lost and leave.

These builders turn big ideas into steps or lists with action verbs. They improve scannability and help readers act faster.

Use them for tutorials, tips posts, and process explainers.

It matters because a clear structure increases time on page and shares. Skip this, and your post will feel heavy and hard to follow.

How to do it:

Provide the goal, tools needed, and starting point.
Ask for 5 to 9 steps, each with a brief explanation and a quick tip.

Pro tip: End with a mini checklist so readers can apply the steps right away.

Product Review and Comparison Tools: Write Helpful Money Pages with RightBlogger AI Toolkit

Your reviews feel thin or biased. Readers do not trust your picks and bounce.

These tools structure pros, cons, use cases, and fair comparisons. They help you set criteria, score options, and show real trade-offs to produce high-quality AI-generated content.

Use them for reviews, best-of lists, and comparisons.

It matters because trust drives clicks and revenue, while mitigating plagiarism ensures originality. Skip structure, and your review pages will not convert.

How to do it:

Provide the products, key specs, and target user.
Ask for side-by-side comparisons of who each option is for, and trade-offs.

Pro tip: Add a short decision tree, like “Choose this if…” so readers can act fast.

Optimize for Search and Readers: Advanced AI On-Page SEO Tools That Boost Rankings

Ranking slips, low click-through rates, and readers skimming and then leaving can crush a post’s SEO performance.

In the world of SEO, these advanced AI tools, like the RightBlogger AI Toolkit, are essential for effective content optimization, helping you earn clicks and keep attention from the SERP to the final line.

SEO Title and Meta Description Generator: Improve Clicks From the SERP

You rank, but the clicks are weak. Your snippet blends in with the rest.

This generator writes clear, keyword-rich titles and meta descriptions with a promise and a call to action. It helps you stand out and set expectations.

Use it right before publishing, and again when you update older posts.

It matters because a higher CTR can lift rankings and traffic. Skip it, and your hard work gets ignored.

How to do it:

Ask for 5 title options under 60 characters and five meta descriptions under 155 characters.
Include the main keyword and one distinct benefit or number.

Pro tip: Test a curiosity twist against a direct benefit to see what your audience prefers.

FAQ and People Also Ask Builder: Capture Long-Tail Traffic

You miss easy questions that show up in “People Also Ask.” Competitors scoop up quick answers and small wins.

This tool generates relevant FAQs that match real queries. It adds depth, covers edge cases, and helps you earn featured spots.

Use it after the primary draft, before your final edit. It is also great for refreshing old posts.

It matters because long-tail questions bring steady traffic and trust. Skip them and you leave gaps that readers notice.

How to do it:

Ask for 6 to 10 FAQs grouped by theme.
Write answers in 1 to 3 sentences with a clear takeaway.

Pro tip: Start answers with the answer first, then add one extra detail for clarity.

Featured Snippet Answer Maker: Win Position Zero

You rank on page one, but not at the top. Competitors grab the snippet and most of the clicks.

This tool crafts concise definitions, lists, and steps that fit snippet formats. It makes your post snippet-ready without padding.

Use it after drafting each section that targets a specific question.

It matters because snippets can deliver outsized traffic. Skip this, and you fight for leftovers below the fold.

How to do it:

Ask for a 40 to 55-word definition, or a 6 to 8-item list for how-to queries.
Place the snippet-ready block right after the subheading.

Pro tip: Use simple, direct sentences. Avoid filler.

Readability, Tone, and Content Improver: Make it Clear and On-Brand

Your draft reads as dense or off-tone. Readers bail early.

This tool simplifies complex lines, trims filler, and aligns tone. It keeps your voice consistent across posts, so your brand feels steady.

Advanced users leverage the versatile Chat feature for quick revisions or custom snippets.

Use it in your final editing pass before publishing.

It matters because clear writing builds trust and shares. Skip it, and strong ideas will still feel hard to read.

How to do it:

Ask the tool, using the SMART Suggest feature, to reduce jargon, shorten sentences, and use active voice.
Set a target reading level and brand tone.

Pro tip: Read key sections out loud. If a line is hard to say, it is hard to read.

Promote and Repurpose: Social, Email, and Multimedia Tools That Extend Reach

Hitting publish and hoping is not a plan. Promotion and content repurposing turn one post into many assets that reach more people in more places.

Social Posts and Threads: Turn Your Article into Scroll-Stopping Updates

You share your post once, and it disappears. Social feeds move fast, and you get buried.

These tools create platform-ready posts, threads, and captions that highlight your best ideas. You get hooks, stats, and quotes that stop the scroll and generate optimized social media content.

Use them right after publishing, and again during updates or launches.

It matters because more impressions lead to more clicks and new followers. Skip this and the discovery stalls.

How to do it:

Ask for 5-7 social snippets with hooks, stats, or punchy quotes.
Request formats for X threads, LinkedIn posts, and Instagram captions.

Pro tip: Remix the title into three different hooks and track which one pulls.

Email Subject Lines and Newsletter Builder: Bring Readers Back

Your list goes quiet, and open rates slide. Traffic dips when the algorithm is moody.

These tools generate curiosity-driven subject lines and tight summaries that earn clicks. They turn a single post into a clean email your readers will open.

Use them within 24 to 48 hours of publishing, and for weekly roundups.

It matters because email is reliable traffic you own. Skip it, and you depend on platforms you cannot control.

How to do it:

Ask for five subject lines, one preview text, and a 120-word summary.
Include the main benefit and a clear call to action.

Pro tip: Send one plain text email and one visual version, then compare engagement.

YouTube Scripts and Podcast Show Notes: Reach New Audiences with the RightBlogger AI Toolkit

Some readers prefer watching videos or listening to podcasts. If you only publish text, you miss them.

These tools turn your post into a short script or show notes with hooks, segments, and CTAs.

You stay consistent across channels without having to start from scratch. This also works in reverse, using the YouTube to Blog Post tool.

Use them after your blog post is live and validated.

It matters because multichannel content boosts brand recall and backlinks. Skip it, and growth will feel slow and uneven.

How to do it:

Ask the RightBlogger AI Toolkit for a 5-to-7-minute script outline or a show notes summary.
Include key points, timestamps, and resources.

Pro tip: End with one strong call to action that points back to your post or lead magnet.

Content Repurposer and Summarizer: Squeeze More From Every Draft

You create once and move on. Your best ideas fade into the archive.

RightBlogger AI tools condense posts into summaries, quotes, and carousels. They extend the lifespan of your work with low effort.

Use them after publishing and during refresh cycles.

It matters because repurposing builds consistent reach without extra writing marathons. Skip it, and you will work harder for the same results.

How to do it:

Ask for a 10-point summary, five pull quotes, and three carousel outlines.
Save assets in a content library for future campaigns.

Pro tip: Schedule evergreen repurposed posts 30, 60, and 90 days out.

Final Thoughts About the RightBlogger AI Toolkit

Research, brief, outline, draft, optimize, promote, and repurpose. That is the flow. The RightBlogger AI Toolkit guides you at every step, so you publish faster and with higher quality. Skipping steps leads to wasted time, thin content, missed traffic, and slower growth.

Start with this five-step checklist:

Research keywords and intent, then choose a winnable angle.
Build a brief and outline with clear H2s and H3s.
Draft section by section, then tighten with rewrites and structure tools.
Optimize titles, meta, FAQs, and snippet blocks.
Promote on social, email your list, and repurpose into new formats.

The RightBlogger AI Toolkit makes executing this checklist seamless, whether you start with a free account or upgrade to unlimited use—track outcomes weekly: publishing cadence, rankings, CTR, and email signups.

Pick one post, run it through this workflow today, and measure results in 14 days with RightBlogger’s money-back guarantee. Your future self will thank you for the process that works.

AIO Content Strategy for Less Traffic Due to AI Overviews

So, your content used to get a lot more clicks and traffic from Google organic search. You need a new AIO Content Strategy to deal with it!

But now, you’ve potentially lost 34.5% according to Ahrefs of what was normal, right?

Also see Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs.

Since their research, I’ve seen SEOs sharing on LinkedIn that some clients have seen 40-60% less traffic when AIOs appear.

MailOnline SEO Carly Steven shared many specific stats on how AIOs affect them in Google AI Overviews leads to dramatic reduction in clickthroughs for Mail Online.

She goes into specifics on click-through-rates (CTRs) and differences between desktop and mobile. Besides that, she sounds the alarm on a new Google AI Mode.

How Much Can Traffic Drop?

Groundbreaking data was released on May 12, 2025 by Kevin Indig in The first-ever UX Study of Google’s AI Overviews: The Data We’ve All Been Waiting For.

Read both of the above – they’re enlightening and that 55.17% of users trust AI accuracy is downright scary. [LinkedIn won’t let me tag or link to these, so I’ll try to add them in the comments.]

And it gets worse. According to John Iwuozor‘s post (shown below), some sites are being hit with traffic drops of 90-99%!

He mentions Techopedia – down 99%, Travel lemming – 94% drop, and Retrododo – down 90%. The graphs are from Semrush for Techopedia:

The more content you published that is informational rather than transactional or commercial, the more likely an AIO will be shown for keyword phrases related to that content.

Will this get better or is the internet in decline? Find out what Pubcon Founder and CEO Brett Tabke believes.

He wrote “Cloudflare CEO Sounds the FIRE Alarm: AI Is Breaking the Web’s Economy! Search Is Broken!” for Search Engine World.

But It’s Not All Bad News: Same Conversions from Less Traffic

Rand Fishkin shared this excellent explanation of why you still need a website and content in a zero click world:

So What Can You Do? AIO Content Strategy Step 1: Research

Think about what your ideal client would want to know when buying what you sell. Brainstorm some search keyword phrases.

Then go to Google search and see what they’re displaying for each piece of search. If there is an AIO for that search or none of the ranking content is for a business like yours, move to the next keyword phrase.

You’re looking for the phrases that display your content or something similar that you are likely to be able to outrank.

Now that you’ve found some keyword phrases that are at least currently not affected by AIOs, you can use a keyword research tool to check search volume.

Use this tip from Neil Patel as your guide. Your goal is to look for a keyword phrase that has:

High search volume
High cost-per-click (CPC)
Low competition

He elaborates on why and how to do that using his tool in this short video:

NOTE: Neil’s Ubersuggest keyword research tool has a free version and the upgrade is worth having.

Step 2: Update and Optimize Existing Content or Create New Content

Once you’ve selected one or more keyword phrases, look at your existing content. Have you covered this topic or keyword phrase before?

If you have an informational post that is similar enough, you can update that post with your new transactional or commercial angle.

And if you don’t, use that keyword phrase to do additional keyword research. The easiest way to update or create new SEO-optimized content is by using Surfer SEO.

Impact of AI Overviews on Traffic

NEW: Cyrus S., founder of Zyppy SEO, created a great graphic showing how the links in Google AIOs don’t go to the sources. Instead, his research shows that:

Many links currently in Google’s AIOs lead to other Google searches, even when it doesn’t make sense.

See that graph and examples of what he means in How AI Overviews Shift Traffic From Publishers to Google.

From Neil Patel: How AI Overviews Affect Click Rates on Google

And another from Neil Patel showing how AIOs affect branded keywords:

How much will AIOs affect you? See Thomas Demers‘s research on AIO impact by type of search here.

Russ Macumber at Impressive shared this research on the percentage of AIOs shown by search intent (informational, navigational, commercial and transactional).

Jaskaran Singh from Grazitti Interactive who shared some interesting research:

I’d like to credit the original source, but several people have shared the chart above and I haven’t found any attribution.

NEW: Research from Semrush and Datos, A Semrush Company shared by Mordy Oberstein compares what percentage of searches are no click with and without AI overviews:

Want even more research? Refer to Thomas Baekdal‘s What do we know, so far, about the impact of AI search?

Hat tip to “the” analytics expert Avinash Kaushikfor sharing the Baekdal/Basic newsletter.

How Publishers and Writers are Affected

These changes along with Google algorithm changes have dramatically affected publishers whose business model was organic traffic and ads.

Two examples:

My primary income ended when Google took traffic away from one of the largest small business publishers. Their traffic and income dropped so dramatically that they shut down the project I worked on for almost six years. They had to let almost all of their staff on that project and their major site go.
Another of the largest small business publishers first pivoted to publishing 30+ posts a day hoping for more traffic. And then they changed their focus entirely to gambling to survive.

Since then, another client decided to stop having me update content. I suspect they’re not sure it is worth spending money on anymore if it doesn’t see a huge increase in traffic to contribute to lead generation and visibility.

I’ve collaborated with about two dozen writers for years. The only one with enough work let clients cut rates dramatically. So she works harder than ever for less money.

All of the others are struggling. Some, like me, are on the verge of homelessness. This is my 25th year of freelancing. 24 great years where I shared extra work with others.

This past year, I am one of those on the verge of homelessness. My only option is to increase my income and get my lease caught up.

What Can We Do About This?

For now, content can still work for businesses. Its primary value is providing your existing customers, clients, or patients and potential new buyers the information they need.

And, pivoting to focus on transactional keywords instead of informational can get you more organic traffic – at least for now.

The Sovereign CMO Patrick Moorhead makes a strong case for why human-written content is the best way forward in When AI Eats Itself: Why Human Content Is the Most Underrated Growth Strategy in B2B Right Now.

NEW: Cyrus S. of Zyppy SEO Consulting Agency, Community, and Software answers what kind of keyword/content strategy might be most effective at AVOIDING Google’s AI Overviews?

Benefits of Using Surfer SEO

The first benefit is that their content audit feature makes it easy to see what content is most likely to see an increase in traffic if you update and improve it.

When you update or create content using Surfer SEO‘s content editor, the first step is to enter your primary keyword phrase.

The built-in keyword research tool will suggest additional keywords along with their monthly search volume (MSV).

Click on the phrases you want to include. You can also type in additional ideas to see what keyword phrases Surfer suggests.

I recommend adding 3-12+ keyword phrases, but you really only need to use one. Select “Write Yourself” or “Write with AI”. Personally, I write all my content myself.

Then you can either use the URL of your existing content to pull it into Surfer or click on “Create”. [Or, now you can use the WordPress plugin to do it right in the WP dashboard!]

Here’s Danni from Surfer SEO with a short video on how the content editor works:

NOTE: Surfer SEO contains many tools including a separate Keyword Research tool. And guess what? Besides search volume, it labels search phrases as:

- informational
- local
- customer investigation
- shopping

That makes it easier for you to choose phrases that are more commercial and transactional rather than only informational. (But also use what you know and check on Google, too.)

Want to know more? Read Surfer SEO Content I Write Ranks Top of Page 1 on Google.

Why Focus on Transactional and Commercial Keyword Phrases?

So far, Google is not showing AIOs for transactional or commercial keyword phrases. Also, these are likely to be less competitive.

Even if you have many actual competitors in your business, all informational content also has to outrank sites like Wikipedia, Reddit, Quora, and every informational publisher on the internet.

At least with transactional content, you’re less likely to be up against all those other publishers!

Bonus Tips:

Don’t forget your Call to Action (CTA). Transactional content should always have at least one CTA and some have many so they are never far from visibility.

NOTE: Would you love to be updating or publishing new content, but just don’t have the time? Or maybe you could just need a hand getting started?

I’d love to assist you to learn Surfer or manage content creation or even the entire publishing process for you!

WANT MORE TIPS?

Could Not Just Impressions But CLICKS Be “NOISE” and Not As Important As We Thought?

Here’s a really controversial viewpoint. You definitely want to watch the video!

Read and Apply Ann Smarty‘s Create Content That REQUIRES a Click: Traffic Driving Solutions Post Google AI Overviews

NEW: Check out the Nick Nelson authored “Welcome the SEO Apocalypse: A Zero-Click Search Survival Guide“ at TopRank Marketing.

FIND THIS VALUABLE?

If yes, leave me a comment or question below.

And follow me on LinkedIn. Click the bell and choose “All” if you want to hopefully see more of what I share on LinkedIn.

SlideModel: Stunning Presentation Templates for Professionals

Creating professional and well-designed presentations can be a challenge. This is especially true when you’re pressed for time or lack design skills.

SlideModel is one of those resources you can use to simplify what could otherwise be a daunting task.

Offering a vast collection of 100% editable presentation templates, SlideModel is tailored for various business, educational, and personal needs.

In this review, we’ll explore SlideModel.com’s features and its newly launched AI tool named SlideModel.AI.

What is SlideModel?

SlideModel.com is an online platform that provides a wide array of professionally designed templates compatible with PowerPoint, Google Slides, and other presentation software.

From business models to timelines and roadmap designs, the platform caters to diverse presentation needs across different industries.

It is particularly popular among business professionals, educators, and entrepreneurs looking to create impactful presentations quickly and efficiently.

What are the Key Features of SlideModel?

Ever-growing catalog of templates: SlideModel.com boasts a rich library of PPT templates, including diagrams, charts, maps, infographics, and more. Each PowerPoint template is fully customizable, allowing users to adjust colors, fonts, and content to suit their brand or message.
Customization and Editing One of the standout features of SlideModel.com is its ease of customization. Users can easily modify the slide templates to match their presentation needs, making it possible to create unique, branded presentations without starting from scratch.
Compatibility The slide templates on SlideModel.com are compatible with PowerPoint, Google Slides, Keynote, and OpenOffice. This flexibility ensures that users can work with their preferred software without any hassle.
High-Quality Designs SlideModel.com is known for its high-quality, professional designs. The templates are aesthetically pleasing and well-structured, enhancing the overall presentation experience.
Powered by AI: With the introduction of SlideModel AI, users can not only download ready-made templates, but also make the initial version of their presentations with Artificial Intelligence. They can then export the work to PowerPoint for final touches.

Example of a 9-Step Roadmap Template for PowerPoint Presentations

SlideModel.AI: The Power of Artificial Intelligence

In 2024, SlideModel.com introduced SlideModel AI, a cutting-edge tool that leverages artificial intelligence to generate presentations.

This tool is designed to save presenters invaluable hours of manual work, offering ready-made content and design in significantly less time.

By simply specifying the type of presentation and key points, users can generate a complete slide deck tailored to their needs.

SlideModel.AI offers a quick way to produce professional presentations, reducing the time spent on content creation and design.

This tool is particularly beneficial for busy professionals who need to deliver high-quality presentations on tight deadlines.

The user interface of SlideModel.AI is intuitive, guiding users through a step-by-step process to generate their presentations.

The AI also suggests relevant slide layouts and designs, making the process seamless and stress-free.

From business meetings to educational lectures, SlideModel.AI caters to various real-world scenarios.

Its ability to generate content-specific slides makes it a valuable tool for professionals across industries.

By automating the presentation creation process, SlideModel.AI significantly enhances productivity.

Users can focus more on refining their message rather than spending hours on design work.

Example of SlideModel.AI’s User Interface

Pricing & Customer Support

Customer support is something to highlight about the service offered by SlideModel, compared to the competition.

The 24/7 customer-centric support is ready to assist users with their queries, as proven by customers who left hundreds of 5-star reviews online on sites like Trustpilot or ShopperApproved.

SlideModel.com offers several subscription plans to suit different needs, including quarterly plans and annual plans.

Features vary by plan. Some plans include Unlimited Downloads, while other limited plans have a download quota per day or per month.

The pricing is super competitive, especially now that other SaaS platform like Canva have increased their prices by up to 300% following historic inflation raises.

However, pricing at SlideModel has remained as it is for years. Consider the quality and variety of templates available, with a fast-growing catalog of PPT templates for presentations.

Users get more value than ever for the price paid. SlideModel.com also offers free templates and trials, allowing users to test the platform before committing to a subscription.

Pros and Cons

Pros

- Extensive variety of high-quality templates with new templates added daily.
- Easy to customize and adapt templates.
- Compatible with multiple presentation software solutions.
- New AI tool enhances productivity and saves time.

Cons

- Custom design work is not included in the price. While the templates are 100% editable in PowerPoint, some users with highly specific or complex design requirements might find the customization options somewhat limited.
- Custom design work is available, but it is not included in the self-service price, and you need to contact support.
- Some niche categories may need more extensive template choices. However, if you cannot find the template you need, you can always use the concierge service and contact support.

Final Verdict

SlideModel.com delivers on its promise of providing high-quality, customizable presentation templates that cater to a wide range of needs.

The addition of SlideModel.AI further elevates the platform by offering AI-driven presentation generation, saving users time and effort.

For anyone seeking to create professional presentations with minimal hassle, SlideModel.com is a highly recommended resource.

Are you ready to elevate your presentation game? Visit SlideModel.com today to explore their wide range of templates and discover how SlideModel.AI can transform your presentation creation process.

Unlocking Success with Google Ads Strategies for 2024

With over 90% of people using Google to search the internet, Google Ads has become essential for businesses looking to turn everyday internet searches into paying customers.

Whether your goal is to make more sales for your eCommerce store, find leads for a service-based business, or gain exposure to create brand awareness, understanding your objectives will ensure that every element of your account is aligned with your strategy.

Creating a well-structured foundation for your Google Ads account is essential, influencing both its performance and the achievement of your campaign goals.

Commonly Used Campaign Structures

As of 2024, there are 9 distinct campaign types. Understanding the difference between them is crucial to strategic advertising.

The table below highlights 3 main campaign types commonly utilized, offering an overview to enhance when each might be used.

Campaign Type	Purpose	Uses
Search Campaigns	Shows text ads when people search for specific phrases or keywords.	Ideal for businesses aiming to capture potential customers actively searching for products or services.
Display Campaigns	Promote visuals across a network of websites and online platforms, reaching users as they browse websites, watch videos, or use mobile apps.	Effective for brand awareness, reaching a broader audience through visually appealing images or videos.
Shopping Campaigns	Showcase and sell products directly within Google search results.	Suitable for eCommerce businesses looking to highlight specific products, prices, and images to potential customers.

Choosing the right campaign type is essential to ensure your ads are displayed effectively to potential customers and used for their intended purposes.

Maximizing Keyword Coverage

Effective keyword selection is key to the success of your Google Ads campaigns.

When selecting keywords, it is important to choose terms that are relevant to your business and have a high search volume. You will also want to consider the intent behind each keyword.

Making sure you have full keyword coverage will help maximize your ads from being shown to someone who is actively seeking a product or service you offer.

Comprehensive Keyword Research

Casting a wide net with your keywords aims to maximize clicks and conversions, ensuring your ads appear in Google searches that are relevant to your chosen keywords.

For instance, if an individual searches for “Google Ads Expert”, consider adding different variations of this, such as “Google Lior Krolewicz is the CEO of Yael Consulting, an online marketing consultancy. An ex-Special Ops turned Google Ads expert, he helps eCommerce and lead generation businesses grow profitably. With experience managing budgets of $1 million per month, Lior applies his proven Fortune-500 marketing techniques to small businesses worldwide. Ads Consultant” and “Google Ads Specialist.”

Everyone is unique. Adjusting your keywords to fit the different ways individuals search online ensures you cover all sorts of potential searches.

Your keywords should contain both the campaign name and ad group name, which will help you differentiate your ads, which will soon be discussed.

Conducting thorough keyword research, especially utilizing tools like Google Ads Keyword Planner, is crucial for evaluating search volumes and gaining insights into customer search terms, ultimately guiding the development of campaigns effectively.

While conducting keyword research, consider terms you deem irrelevant or would like to exclude. These words and phrases can then be added to a Negative Keyword List.

After compiling your Negative Keyword List, ensure it is applied to campaigns where you aim to avoid any terms associated with the negative keywords.

By doing this, you are guaranteeing that your ads will never show up if a negative keyword in the Negative Keyword List is searched.

Ultimately, this helps you keep costs down, while only spending on searches relating to your offerings.

Choosing Match Types Wisely

Google has three main match types: Exact, Phrase, and Broad:

- Exact match is just as it sounds; it refers to the exact search term.
  - If your exact match keyword is “buy cat food”, your ad will only show when the identical term is typed into Google, or very close variants, such as “buy cat foods” (with an “s” at the end of “food”).
- Phrase match is one step removed from Exact Match.
  - If your phrase match keyword is “buy cat food,” other words can be searched that have a similar meaning to words in the keyword, using close variant search terms to match your keywords to.
  - For example, “purchase cat food” might trigger the phrase match keyword “buy cat food” (where “purchase” would likely match to “buy” keywords)
- Broad match refers to your keywords or searches that allows your ad to match to the widest range of possible keyword searches that are still somewhat related to your keyword.
  - For example, broad match “buy cat food” might match to “pet store near me”, or even something related to “preparing my cat’s food”.
  - These match types can be useful for discovering new keywords, but they can trigger keywords from a wide range of searches, potentially leading to irrelevant clicks, which is why we recommend staying away from broad match keywords.

Sticking to exact and phrase match keywords precisely match your ads with specific searches, helping to enhance relevance.

Monitoring search terms regularly allows Google to learn which audience to display your ads to.

Staying on top of this will help bring you the right traffic.

Ad Structure Impact

For better visibility and consistent messaging across searches, it is a good idea to pin 3-5 headlines containing both the campaign and ad group names.

This keeps the wording aligned with the associated keywords in that ad group.

This nuanced strategy not only enhances relevance, but also elevates the overall performance of your ads by aligning them with the specific intent of users.

Make the most of the maximum character space available to convey your message with impact.

By maximizing letter characters available, your ads not only stand out, but also provide users with valuable information at a glance, increasing the likelihood of engagement.

This optimization strategy ensures that your ad appears as a larger part of the page, increasing its visibility and prominence.

Plus, you can create add-ons, such as callouts, sitelinks, and call-to-actions, to really try and pull the attention of an individual.

- - Callouts: Brief, additional text that highlights specific features or offers.
    - Examples: “Free Shipping,” “24/7 Customer Support”
  - Sitelinks: Additional links directing users to specific pages on your website.
    - Examples: “Shop Now,” “Learn More,” “Special Offers”
  - Call-to-Actions (CTAs): Prompts encouraging users to take a specific action.
    - Examples: “Buy Now,” “Sign Up Today,” “Get a Quote”

Conclusion – Turning Searches into Opportunities

Managing your Google Ads account involves making strategic choices for your campaigns, such as keyword research and thoughtful ad structuring.

Aligning goals with campaign structures, utilizing all available assets for visibility, and continuous optimization of search terms are all key elements of success.

These insights and strategies allow businesses to turn everyday Google searches into valuable opportunities.

How Generative AI is Changing the Marketing Industry

As the business sector continues to grow, so do marketing tactics. New types of marketing tactics allow businesses to stay ahead of the curve and gain a leg up against the competition.

One new type of technology that businesses are developing in their marketing tactics is Generative AI.

Generative AI gives businesses a competitive advantage by helping them produce new content for marketing.

It is a sector that is continuing to grow as businesses and marketing develop. In fact, since 2000, there has been a 14x increase in generativeAI startups.

This shows the potential that AI has and continues to have in assisting businesses in growing their marketing reach toward customers.

What is Generative AI?

Generative AI works by feeding a machine algorithm old content. This old content is then produced into iterations with new content.

Some examples of content that Generative AI can produce include simulations, videos, photos, and more.

The new content can help a business transform and grow its marketing into something new and engaging.

Generative AI’s goal is to teach machine learning systems new ways to artificially think. In turn, the goal is that these systems can create new marketing content.

There are numerous ways that businesses are using Generative AI in their marketing tactics.

Some businesses use Generative AI to solve old problems.

Generative AI allows businesses to create new solutions to old problems – thus furthering their marketing.

Numerous different industries engage in Generative AI use. Some industries that have adopted Generative AI into their marketing include legal/ professional services, financial services, and high-tech/ telecom industries.

Other industries include healthcare, retail and consumer goods, and automotive/ assembly industries.

There is a wide variety of industries adapting Generative AI into their marketing, showing its versatility.

The wide use of industries adapting Generative AI into their marketing sectors also shows the growing use of it throughout the business world.

Generative AI use has grown so much that its use has nearly doubled in the past five years.

How Generative AI Can Help Your Marketing

Generative AI is used in many different ways to assist businesses with their marketing.

The most popular use of Generative AI is for email marketing where it is used for nearly 87% of all business marketing tactics.

Besides that, Generative AI is used in market lead scoring and customer service routing, accounting for nearly 83% of marketing tactics.

Generative AI is also used in marketing via fraud detection (64%), cross-selling, and upselling (63%), as well as for service chatbots.

Not only does Generative AI assist businesses with their marketing, but it also assists their growth and productivity.

In fact, Generative AI can help businesses increase their productivity by nearly 40%.

There are a growing number of new AI startups which are creating new generative marketing AI tools and henceforth new opportunities for businesses.

Some examples of these new AI startups include ChatGPT, Make-A-Video, DALL-E, BARD, and NOVA.

The tools that these AI startups create allow businesses to continue to grow and reach more customers.

For example, NOVA is shown to boost marketing results by nearly 60%-170% for businesses.

This shows how Generative AI is successful at helping boost companies’ marketing strategies.

The Future of Generative AI

It is important to note that AI is still a relatively new technology. Generative AI, therefore, is still being adapted into business models.

However, it is allowing businesses and marketing to grow at new paces. Generative AI, according to experts, is creating endless new possibilities for businesses.

For example, it is creating new opportunities for businesses to market and brand to consumers.

Looking toward the future, the possibilities of Generative AI are only continuing to increase.

For example, there is a convergence of IoT and AI. Specifically, 19% of C-suite executives are “focused on harnessing the benefits of AoIT.

This shows the growing use of Generative AI in businesses, specifically in the C-suite.

Moreso, there is a greater reliance on AI marketing automation.

Specifically, 22% of marketers have reported using marketing automation and AI to personalize communication with consumers.

For example, businesses have used AI to personalize emails, offers, and ads to increase marketing and revenue.

Finally, AI is creating more accessibility for small businesses.

In fact, 31% of small businesses have attested to adopting AI tools as opposed to enterprise brands to assist with their marketing.

In Summary

Generative AI is continuing to forge its way through the tech and business world, creating new marketing opportunities which increase business revenue and productivity.

How a Gift Sparked a Creative Revolution

The power of giving a gift can have an enormous impact on either one person or an entire community.

Since we are reaching the end of the season of gift giving, it would be appropriate to discuss the origin story of the Bulova Accutron and how this gift sparked a creative revolution, including iconic Nike designs.

What Sparked the Creative Revolution?

In the 1950s watch companies started experimenting with the first generation of watches.

Prominent companies that capitalized on this emerging development were Lip Electronics(France) and Elgin(USA).

In 1952, these early models functioned like mechanical watches with an added motor and battery.

While there was promise in this development of watches, they were prone to failure and difficult to repair.

History of the Accutron

Enter Bulova with the development of Accutron. For context, in 1866 a man named Louis Francois Clement Breguet patented the tuning fork timepiece.

He used vibrating metal coils to mark the passage of time as it goes. These vibrations divide each second into 360 equal parts.

He then implemented the tuning fork to create a characteristic “hum” sound when vibrations occur.

Inspired by this framework, a Swiss engineer named Max Hertzel was recruited to miniaturize the technology in 1953.

He created a pawl-and-jewel system attached to one end of the tuning fork. Vibrations then pushed microscopic teeth on a tiny gear to track time.

Thus the 1960s ushered in the birth of the Accutron, the world’s first fully-electronic watch.

To better present the watch’s inner workings, there was an “open dial” demonstration model developed as a salesman’s sample.

A request by jewelers to have an open dial revealing the movement to the consumer prompted the release of the new watch.

To attract passersby, the watch was made with 14-karat gold. Accutron was so accurate the adjustment mechanism was moved to the back away from the view.

One year later, the window model of the watch quickly gained popularity; the watch was introduced as the Accutron Spaceview.

It was called that because it views the inner workings of how the watch functions.

Its popularity led to conversions being made to existing watch dials to allow viewing of the inner workings.

Famous Accutron Watches

Since 1961, Over 200 models of Accutron have been released. Some of the models even made it to the hands of noted celebrities.

In 2013, a 1970 model owned by Joe DiMaggio was sold in an auction for over $20,000.

Paul Newman was photographed by Life Magazine wearing an Accutron 214 Spaceview during the filming of his directorial debut, ‘Rachel Rachel’.

Elvis Presley was frequently photographed wearing several Accutrons from his collection.

It was then in 1976 that over 5 million Accutron “tuning fork” models were sold worldwide.

From there, this timepiece continued to evolve but still paid homage to its original design.

Bulova introduced a new way for the watch to run using electrostatic movement.

This involves two small turbines generating a magnetic field, which moves the rotor and turns the motor — essentially powered by arm movements.

It achieves an extremely stable rate of just five seconds per month and relies on an open-worked dial view to showcase interior engineering.

However, Accutron did more than just keep time, it even went to space.

The Accutron Astronaut was developed to meet the demands of high-speed flight and space travel.

Even more, Accutron technology was adopted by the US Air Force, the CIA, and NASA.

How Watches Inspired More Creative Revolutions?

So, how did this technology inspire the design of Nike? In 1981, Tinker Hatfield was a corporate architect, designing buildings for Nike.

By 1987, he switched to shoes and created some of the company’s most iconic styles.

His inspiration was for the strong and attractive design on the Accutron Spaceview which brought forth the Nike Air Max 1.

When asked further about his inspiration for this revolutionary shoe design he had this to say:

“The Centre Pompidou was one of my must-sees when I was in Paris… this large almost machine-like building sort of spilling its guts out into the world… I remember being really super influenced by it. I’m fully convinced that had I not seen the building I might not have. I might not have suggested that we actually exposed this airbag and make it visual and actually let people see inside the shoe.”

Visions of Disruptive Technology

This inspiration leads to the transparent bubble element leading to be breathable and flexible.

Moreover like the Spaceview, you would be able to see the inner workings of the shoe through that bubble.

The combination of functional and fashionable made the Air Max 1 one of the greatest sneakers in history.

On October 25, 1960, Bulova released the first and most advanced watch in the world.

This meaningful gift to the world rooted in disruptive technology led to the creation of a culturally iconic sneaker.

It was truly a gift that kept on giving. Read on for the full story of a creative revolution below:

Corporate Gifting and Your Brand Archetype

The holiday season was a high point of gift giving. But when it comes to corporate gifting, this is a year round affair.

As any good gift giver can tell you, finding the right present for someone is not easy.

It’s not about how much money you spend on a person (though that certainly helps).

Rather, the right gift takes what you know about a person and distills it into an object they will appreciate.

The best gifts are items that the recipient will enjoy but was unlikely to purchase for themselves.

Such gifts should also be reflective of the person who gave them and their relationship with the recipient.

The Power of Corporate Gifting

Most individuals are aware of these gift giving conventions on some level. What they may not know is that corporations engage in gift giving as well.

Corporations like to reward customers for doing business with them through material means.

This allows businesses to retain customers and spread good word of mouth to others.

After all, 66% of people will remember your company’s name as late as one year after receiving a gift.

This is why 4 in 5 CEOs believe that corporate gifting has a positive and measurable ROI.

How do corporations maximize the value of their gifts? Unless they are the type of operation able to meet with clients personally, it can be hard to know what customers would like as a gift.

Corporations are impersonal by nature, but the best gifts are personal ones. How do you reconcile the two?

How to Personalize Gifts

One way to personalize gifts is to send them when customers reach specific milestones. Some companies send gifts to customers on their birthdays.

Even if the gift itself isn’t personalized, the occasion is. Other companies send gifts to customers after a certain amount of time or money is spent with the business.

Not only does this reward long term relationships between business and customer, but it also limits the number of gifts the business sends out to their top customers.

Another way gifts can reward beneficial consumer behavior is by gifting those who refer the company to others.

Generating new leads is how a business grows. It’s worth celebrating the individuals who make it happen.

All the strategies listed above have 1 thing in common. They all focus on the occasion in which a gift is sent, not the gift itself.

For the gift itself, businesses have to think about what their customers have in common.

Consumer data may be able to give businesses insight into purchase history and demographic information, but that information isn’t enough.

Instead, businesses should figure out what about the company’s branding attracted customers to them in the first place.

Yes, Gifts Can Match Your Brand

Branding is a powerful tool. At its best, branding is the company personified. Brands have personalities and values that customers can relate to.

Branding colors every interaction a company has with external stakeholders.

One way to develop a company’s brand into something relatable and comprehensible is by using archetypes.

According to renowned psychologist Carl Jung, there are 12 major archetypal personalities seen throughout history.

A brand could latch onto any single one depending on their product offerings and target market.

Brands that follow well defined archetypes rose in value by 97% compared to brands without a strong identity.

Brands improve the customization of customer interactions. 63% of customers report disliking the generic ads and brand messaging they receive on a daily basis.

In a world inundated with ads, it’s important to stick out. 9 in 10 customers want the brands they interact with to feel real and authentic.

They want them to act on the values they claim to uphold. This ties into corporate gifting by informing the type of gifts customers receive.

Looking at Your Brand Archetype

Connecting a brand archetype to a gift may seem abstract at first. Here is an example.

A brand that embodies (and attracts customers of) the Innocent archetype is expected to value purity.

Gifts associated with the Innocent archetype are expected to be natural products that support a gentle caregiver.

One such gift that fits this bill is an aromatherapy diffuser. Diffusers spread wholesome love with a purified offering.

For those who enjoy essential oils or pleasant perfumes, the gift is especially welcome.

Remember, you want the customer to associate the gift with your company. Branding drives gifting.

5 Tips to Launch a Successful Digital Marketing Career

So you want to have a digital marketing career, do you? But do you have what it takes? Are you ready to commit yourself to hone your craft? Well, we will soon find out.

Working in digital marketing means you will have an ever-changing and exciting career. Your strategy will differ from one week to the next, and your daily tasks will never become dull and boring.

Digital marketing is an exciting and rewarding career you will love. In today’s world, digital marketing has become one of the most competitive fields to work in.

With a large number of marketers operating in the digital field and an endless supply of students graduating from high-level universities and colleges every year, you need to be on the top of your game right from the get-go.

Once you decide on being a digital marketer, your training has already started, so be prepared to do what it takes to succeed.

Do You Need a College Degree?

No! Look at this discussion:

Q for biz owners & execs: Where do you stand on requiring a college degree for entry-level roles?

— Rand Fishkin (@randfish) April 22, 2019

Become a Sponge

One amazing thing about working in today’s world is the number of online resources available to anybody with an internet connection.

By clicking a few simple keys, you can have access to advice from some of the best and most successful digital marketers in the world.

Whether you are trying to find the best tactics for your content marketing strategy, or you’re wondering about the benefits of email marketing for a small business – you can find just about anything online when it comes to marketing.

So, as a young marketer, just soak it all in. Read as much as you can and bookmark your favorite websites to continuously loop back to. For reference, here a few of my favorites:

GrowMap – To marketing and beyond! You can find a ton of great content on here related to growing a small business.
Insights for Professionals – Again, you can find a ton of relative content on the IFP website. But the specific marketing section is my go-to page to follow.
Social Media HQ – Stay up with everything related to social media here.
TrustRadius – Here is your B2B Buyer Blog, full of great content from industry experts.
SmallBizDaily – Another quality website that covers every aspect of small businesses.

There are a ton more out there. Just do a Google search and, voilà, you can find something to help!

Work in All Sectors

Digital marketing is a very broad industry. You need to learn about a ton of different sectors under the large umbrella that is Digital Marketing. You should learn:

SEO and SEM
Content Marketing
Growth Hacking
Email Marketing
Affiliate Marketing
Mobile Marketing

And this is just the tip of the iceberg. There are a ton more when it comes to digital marketing.

Get Experience

A degree is great. It proves that you are able to follow orders and meet the requirements to graduate. But it will not be the make-or-break to your career in marketing. It won’t even come close to deciding your fate in business.

One thing that is extremely important is the experience you can gain between the start of your journey through school and when you go to apply for that dream Digital Marketing job.

The opportunity to work in real-life situations, with real-life results, is invaluable and, to a lot of businesses looking to hire, it is a requirement.

That’s why a platform like GenM can be crucial to your success as a digital marketer. They connect student digital marketers (or recent graduates) with small businesses in need of some digital marketing help.

Through 3-month apprenticeships, students will be able to rub shoulders with actual entrepreneurs and have the opportunity to impact an actual digital marketing campaign.

These tenures will be vital in the growth and learning of the digital marketing student.

Hundreds of student marketers have found their first work experiences through platforms like GenM – and many have gone on to lead very successful careers.

Take Additional Courses and Classes

Why not take some free online courses in your spare time to learn even more on the side?

When you get to the hiring process, any experience or certificate will be valuable in showing off your ambition to succeed in the field.

If you are studying to become a digital marketer, I recommend looking into free business courses outside of that realm of work.

Why not take a course on writing, financing or entrepreneurship? It will be time well spent.

Find a Digital Marketing Career Mentor

If you can find a marketing expert who will take you under their wing and provide you with 1-on-1 advice, take advantage of it. Milk it for all it’s worth!

Marketers are busy and swamped with work (you’ll see soon enough), so if you can find one who will teach you some of the ins and outs that come only from having spent years of gaining actual experience, it’s a huge boost to you.

It can be a family friend or a neighbor – or maybe you’re brave enough to approach someone you don’t know and ask for help.

Whatever it takes, finding a personal marketing mentor to answer your questions is an invaluable boost to your career.

———–

Well, there you have it. Five initial steps you can take to become an accomplished digital marketer.

Everything will all depend on the time you put into your craft and your ability to absorb things on the fly.

Valuable advice could come from short 3-minute conversations you have with experts at a networking event, or from an article you read some Saturday afternoon.

Everything will add up to influence your success as a marketer.

Good luck!

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