It takes craft and skill to write an effective email. The message you send to your subscribers does not just have to be interesting enough to be opened.
The message body has to be written in a way that readers are enticed to take action such as making a purchase or leaving a product review to increase your email marketing conversion rate.
In the age of social media, big data, and on-the-go communication, it’s important to create content that is targeted and personal for each reader.
Here’s how you can boost your email marketing conversion rate through high quality content.
A Catchy Subject Line is a Must
Without a catchy subject line, you’re sending emails in vain. In the email marketing world, subject lines are what grab a reader’s attention.
With the right subject line, you’re able to entice subscribers to read the message versus deleting the email, or even worse, sending all of your company emails to their spam folder.
To create a unique and compelling subject line, you not only have to grab the reader’s attention, you also have to maintain their attention for the next few minutes.
Some of the best tips for creating a great email line include:
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- Addressing the reader directly
- Keep it short and simple
- Use action words
- Make it unique
- Offer something
Another tip is to embrace mystery! Use a subject line that piques a reader’s interest.
Announce a new product with the details in the body or offer a limited time discount.
Have a Clear Purpose
A catchy subject line is great, but your email messages also have to be catchy while also being clear enough to easily get the point of the email across.
No one wants to have to read through the entire email before figuring out what message you’re trying to convey.
Instead, readers should be able to quickly understand why they’re receiving the email and what you want them to do with the information inside of it.
Clear emails show what your company can deliver and allow readers to develop realistic expectations of your brand.
Send Personalized Emails
The days of one-size-fits-all email messages are a thing of the past. These days you’ll want to strive to use personalization so that readers feel as if the email they’ve received was custom-written just for them.
This improves your company’s reputation, boosts brand recognition, and allows you to create a closer relationship with each subscriber.
Personalized emails have much better read and click through rates when compared to general email copy.
In fact, personalized messages and using automation can boost click-through rates by 43.75% and improve conversions by 10%.
With personalized emails you stand out in a reader’s inbox and improve overall customer experience.
Make note that personalized emails are more than including the subscriber’s first name in the subject line or email body.
There are a variety of resources that allow you to create relevant and smart email messages.
Since personalization can be challenging to do on your own, you’ll want to look into an email marketing solution.
In fact, some of the best email marketing services offer personalization, automation, and other useful features.
Showcase Benefits Before Product
One of the biggest issues that marketers face when using email marketing is sending out emails that read too much like an advertisement.
Email is meant to be used as a personal form of communication, and while you’re using email to sell your product, emails shouldn’t read like one big ad.
To avoid this issue, you’ll want to focus on the benefits of your product versus its features.
For example, let’s say you run a company that sells all natural cleaning products. Instead of sending an email that talks all about the product, discuss how the product solves everyday problems.
An all-natural cleaning product is safe for children and pets, cleans without a toxic smell, and can be used on all home surfaces.
By honing in on what problems the product solves and its benefits, you’re more likely to boost reader interest.
Short & Simple is Best
Email marketing isn’t the right medium for using verbose language and technical jargon.
Before sending off emails to hundreds of readers, make sure that the message you’re trying to deliver is clear and to the point.
This should cut down on the length as well as the complexity of the message, making it reasonable for all of your subscribers.
Aside from only sending short and simple emails, it’s also important to use proper formatting to properly display the information.
This includes using headers, line breaks, text formatting, and even colors to make certain information in the message stand out.
Ready to Increase Your Email Marketing Conversion Rate?
While there are all sorts of marketing techniques you can use, email marketing is the top option if you’re looking to boost conversions, increase visibility, and to build your company’s reputation.
Through email marketing you can encourage readers to purchase your product while also communicating with them on a personal level.
Are you ready to increase your email marketing conversion rate? Was this article helpful and informative? Leave us a comment with your thoughts in the section below.
Originally published June 13 2018; updated Oct 2022 to replace outdated statistics and missing images and to improve formatting for mobile devices.