How well your strategies work at connecting your content with the people you’re targeting depends on your ability to amaze your audience with resource-rich content marketing.
Look, there’s an urgent need to connect and engage with customers and prospects alike. So your content marketing has a huge responsibility to help build your company. Your content marketing helps with anything from brand reputation to sales and everything in between.
On top of that, you can’t help but wonder if there truly is too much noise for your content to have any real impact at all, not to mention an ability to stimulate the engagement you want.
Your Resource-Rich Content Hub
Getting people to interact with your content doesn’t happen without a clear plan and a results-driven strategy in place. And by pushing for a resource-rich content blend, your ability to meaningfully engage and amaze will increase as you go.
Before digging deeper, here’s a look at how an AMAZE approach can work and why you should use it.
A is for augmenting an awesome approach to appeal to an audience to create awareness and anticipation for your amazing content offerings.
M is for managing, maintaining, and measuring your media mix and methods.
A is for aggressively aligning assets—company, audience, and content—for audacious impact.
Z is for zeal in zeroing in like Zen to the quality-only zone to zing audiences with zesty, relevant, engaging content that zaps them back, again and again—even if you’re starting with zip.
E is for entice, excite, entertain, educate, and enlighten with excellent content execution offering examples and experiences, even experiments, to engage, energize, and ultimately explode your audience and grow your business, exponentially.
Yikes, the “e” ran away on me! But you get the point of the general “how and why” right?
Analyzing the noise means taking a look at content shock (the over-abundance of content flooding the internet by the minute). But how much does the amount of content online matter to you?
See, when it comes to your business and your target market, the whole of the internet doesn’t matter. Put your blinders on and hone in on your goals. Sure, you still need to do competitor analysis, and search rankings are helpful too.
However, all you have to do is speak directly to an audience (your audience) who wants, and perhaps needs, to hear from you. Appeal to them implicitly.
Talk to Me
Brian Dean offers a way to find out exactly how to reach intended readers. You should research and identify the most popular words and phrases used on any topic. By doing so, you can search for and adopt relevant language and useful terms for better appeal.
You will connect with people using specificity from this type of research. And your page SEO (search engine optimization) will likely benefit as well.
Krazy kopywriter, Neville Medhora, has tons of great exercises for copywriting techniques to help you clarify your message. And you can do so all while writing in language that attracts a very specific audience.
Again, you don’t need to rise above all the noise. You just need to be heard by the right people who benefit from your messages. It’s about finding and connecting with them.
I’ll Talk to You
One way to build business and gain recognition around the content you create involves a final imperative step.
First, make sure your AMAZE components as explained above (and shown below) are honed and in place. Then get out your shades. Yep. Your sunglasses, because now you are going to make your content shine. It will reach out to connect with your audience, wherever they like to hang out.
In digital marketing, getting in front of the right audience to attract your perfect customer means more than producing resource-rich content. Look, if it’s not quality (i.e. a resource), then you might as well stop reading here.
But if you’re meeting the AMAZE principles and have awesome and audacious content, then it’s time to build up niche traffic. Brand recognition. Authority. Credibility. Thought leadership.
Allow Your Content to be Heard
Amplify and multiply. The digital channels to pick from seem to be growing exponentially. So ramp it up and amp it up by taking advantage of igniting your valuable content.
How? Easy—be everywhere! At least that’s what Ana Hoffman of TrafficGenerationCafe suggests content creators and businesses alike do to amplify their results and get known.
Or more importantly, to bring traffic to your site with the intention of conversion. As Ana zeroes in on her quest to stay atop her reigning title, “Queen of Traffic,” she notes,
People share stuff on social media without ever reading it. Just because something ends up getting shared, but no one actually reads it (= no traffic, sales), then who cares?” ~Ana Hoffman
The point is, visibility and traffic are only a starting point for the traction you need to gain from your resource-rich content work. But real traction only happens when you can move visitors to the next step. Why not make it easy on yourself with Ana’s tricks and tips to repurpose your valuable content to grow your reach?
No amplification strategy means a poor return on your content investment. ~Steve Rayson, BuzzSumo
In a recent Content Marketing Institute post, BuzzSumo’s Steve Rayson talks about the differences in shares and links. He says an effective amplification strategy is about so much more than just sharing content on social.
A smart Social Media Marketing (SMM) strategy encompasses a deep dive (so deep, it deserves a post of its own) that goes way beyond a social sharing schedule, automated or otherwise.
It takes into account some of the content juice and amplification that both Ana and Steve propose in order to further your results.
Are you using an approach like AMAZE to strategize, produce, measure, and improve content to make it all resource-rich? Let’s talk about it in comments.