It is a fact that more than 95% of visitors to a website will not purchase anything on their first visit. They are still in the researching phrase, are just browsing, or are simply unsure if your offering is what they need. It is because of this mindset that you need to know about lead magnets.
It takes time to instill confidence, build trust, and develop a relationship. So if you really know that most people will not make a purchase on their first visit, why push them and turn them away?
Instead, you should start forming relationships by getting their email addresses. Most people are unwilling to hand out their addresses because they don’t want to be plagued with spam.
This is where lead magnets help. With an attractive lead magnet, you can accelerate your email building efforts as though you were on steroids. But what is a lead magnet? It is simply the free value you are offering your visitors to convince them to give you their email addresses.
Offering a lead magnet is just like any other transaction. Since you want email addresses, you have to offer something in return.
If your lead magnet is something people might want and seems worth the hassle of signing up for your list, you will be successful. In a nutshell, the value of your lead magnet can have an impact on the speed of your email list building.
A valuable and attractive lead magnet means tons of subscribers, whereas an unattractive and lousy lead magnet means the opposite. Lead generation is of the utmost importance for boosting your digital marketing efforts.
You will learn that you need to build powerful lead magnets, but how can you do so? Here are seven proven ways to build excellent lead magnets for digital marketing.
1. Focus on Customer Retention
The main goal of conducting digital marketing is to attract and maintain steady communication between a business and a community. Once you have gained a substantial number of clients, consistent communication is one of the most cost-effective ways of retaining your existing customers.
There are many businesses that flop in their operations because they concentrate on attracting new customers. They forget about the old ones who are already loyal to their companies.
Customer service is an important factor in driving sales. You need to ensure that customers are fully satisfied with your products and services.
2. Make Your Lead Magnets Very, Very Specific
Lead magnets don’t have to be complex, lengthy, or time-intensive to make. They just have to be ultra-specific. A long and complicated lead will have poor conversion rates, but being specific can work wonders.
The key is to solve a particular problem and offer a targeted solution through your lead magnet. Then your lead magnet will unlock access to thousands of email addresses.
Everyone is looking for a silver bullet or a magic solution, so why not stick to that formula? Just focus on making and delivering one big promise, as opposed to making a lot of vague ones.
3. Leverage the Desired Results
For this step to be successful, you have to truly understand what your audience wants. If you can figure out what your followers want, then create a lead magnet promising to deliver it. Prospects will be glad to hand over their email addresses to you.
4. Offer Immediate Gratification
People are not interested in something that lies in the far-off and vague future. Come up with a lead magnet that can give them instant gratification. This strategy will tempt them to give you what you are looking for, i.e., their email addresses.
5. Give a High Perceived Value
Just because you are offering something free doesn’t mean it should look free. If it does, prospects are not going to be interested.
Make use of imagery and graphics to establish the real monetary value of your lead magnet in the mind of your visitor. This value will automatically make your offer irresistible.
6. Have a High Actual Value
Don’t only offer something hot in your lead magnet in order to get your visitors’ email addresses. If you do and your offering sizzles and dies, you will lose your followers’ attention and trust even before you get them. Offer something that has a high actual value.
7. Offer Rapid Consumption
You don’t want your lead magnet to block your sales funnel, so people should be able to consume the lead magnet within five minutes. Create something your visitors can use right away so that they’ll come back for more.