Have you ever felt that your email marketing tool is not delivering enough results for your marketing campaigns? If yes, then you are in the right place.
Email marketing is so crucial in inbound marketing that more than 95% of professional marketers use it. Email messages are already considered a great way to interact and communicate with people.
Once you have the email addresses of people who really love your product, you can easily convert them to repeat customers.
Heck, you can even use emails to promote your affiliate offers and earn a hefty commission per sale.
If you don’t have their email address, you can use an email finder tool like Hunter.io to find or verify one.
But to capture leads and to do all sort of personalization, I will guide you in choosing the best email marketing tool that will skyrocket your startup’s conversions.
The biggest problem that startups face is that they are unable to get people to open their emails. Most people hate spam and sometimes they even unsubscribe on the follow-up mail.
So let me tell you the exact features to look at when you are choosing an email service provider for your startup.
1. Personalization
Personalization is crucial to your email marketing campaign. Emails that include personalization enjoy a 75% higher open rate.
So why not choose an email marketing tool with great features for better personalization? Some of the best email marketing tools in this field are:
- MailChimp
- ConvertKit
- Aweber
They require nothing rather than a simple and short email verification.
2. Simplicity
When it comes to email marketing, the most common thing that people expect is simplicity. Because the more simple the tool the better is its usability.
Everyone is not an email marketing expert so the best choice is to choose a tool that can be used by everyone.
This is the exact reason for the success of the email marketing tool ConvertKit. There are a whole lot of tools in the market but still, ConvertKit came in and succeeded.
Why ConvertKit?
ConvertKit is a tool which is super easy to use compared to tools like Infusionsoft or HubSpot. This is why ConvertKit makes over $10 million a month in earnings.
You don’t have to take my word for it. Check out the ConvertKit reviews on G2Crowd. Reviewers said, “Perfect for when you’ve outgrown MailChimp” and “Convertkit – The worlds BEST email marketing service for bloggers. Period.”
3. Open Rate
Most people get confused with the open rate. The open rate is the ratio of emails sent to the number of emails opened.
However, there are only a very few service providers that do not offer a proper open rate. So you are safe here.
Your open rate rarely depends on the email service provider. It primarily depends on your subject line and even on the value of the email you send.
4. Proper Templates
Templates are really important for your emails. Responsive templates are really essential as today nearly 75% of email messages are opened on mobile phones.
So a responsive template is really important. It can help you send proper emails in bulk with high open rates and deliverability.
5. Statistics
We live in the generation of data and the more you understand your customer’s behavior, the more of them you can convert.
Choose the email marketing tool that shows you everything about your customer data.
Your customer data can help you improve and target your email messages and even avoid unnecessary cancellations.
The better you help your subscribers with their challenges, the more they will love your emails and take them seriously.
6. Proper Segmenting
Segmenting your emails properly is really important. You must segment your emails to send each person exactly what they are interested in receiving.
There are a lot of ways to segment emails. You could use different forms or different lead pages. Segmenting your emails also helps you to convert more people and avoid spam.
Let’s sum it up. If you find all these features in one email service provider then the email service provider is right for you.
You can research more online reviews and customer responses. Choosing the best email service provider is not a tough job.
Ensure the email provider you choose offers a proper opt-out. That is it. Now it’s your turn, let me know which email tool you like the most in the comments below.