Video Creation: Essential in the Work Place

Most companies in the past never worried about video creation unless they were releasing a TV commercial.

While that was fine years ago, research shows that video creation is becoming essential in the workplace.

Use video to get your business noticed through streaming
websites and other avenues of video distribution.

There are many advantages to creating videos, and employees will soon be expected to do this as part of their usual workload.

Video Creation Surges in Popularity

Videos have always been popular on the Internet, but they surged when streaming video was created.

That popularity is increasing every year as new technology comes out that makes it even easier to create, host and distribute video.

Close to 40 percent of all Internet activity involves video streaming, and this is why it’s important for businesses.

You want to communicate with your audience as easily as possible. You also want to access the largest number of people at once.

The best way to do this is through video creation.

Increase Conversions

Another benefit of video creation is that it significantly increases the likelihood of someone buying a product or service.

Many reports show that prospects are about 70 percent more likely to buy whatever you are selling if you present it through a video.

There are several reasons for this. One of the big reasons is that the prospect gets to see the product in action, or he or she can hear your representative talk.

This allows the customer to build an emotional connection, and it enables him or her to see details of the product that might have been difficult to view with photos.

Another reason for this is because videos seek to educate the customer. Many people have an easier time learning about a subject if someone talks to them about it, and you can use this to your advantage with video creation.

Video Creation is Simple

Video creation is starting to enter the workplace because it’s becoming simple. Many tools offer free templates now.

You used to need incredibly expensive lighting, recording hardware and a lot of other equipment.

While all of this equipment is still needed for big-budget advertising videos, you can easily create a video with nothing more than a simple camera and editing software.

The barrier to entry with video creation is steadily becoming lower. There are an increasing number of video creation apps suitable for non-professionals.

This means that your employees will soon be able to create marketable videos as easily as they create reports and other common documents.

Look at video creators. Julie compared InVideo and RenderForest here.

And then she elaborated on the pros and cons of Renderforest in this video:

Affordable Marketing

Video creation is becoming much more affordable since you don’t need as much hardware or software as you formerly did.

Not only that, but training an employee to film and edit a video is fairly easy.

You can easily create your own videos without having to outsource them to experts if you just want a simple video to place on your social media page.

Build Relationships

Customers are demanding an emotional relationship with the businesses that they buy from.

If they don’t emotionally connect with you, then they might not be loyal to your brand.

There are many ways of doing this, but one way is to introduce customers to the workers via videos.

Videos allow customers to see employees that they usually
wouldn’t meet under other circumstances, and this builds
a bond between the business and the customer.

Video creation allows you to show the customer around the business, and you can also make videos to show that you care about them.

Consistent Message

The last reason why video creation is becoming common in the workplace is because it allows you to present a consistent message that won’t change.

It doesn’t matter how many times someone watches the video. The message will never change.

This allows you to say exactly what you want in the best manner possible.

Conclusion

Video creation is becoming essential in the workplace because it has many benefits and advantages.

If you aren’t currently doing video marketing, then you should consider doing it.

This can help improve your profit margin, and it might also reduce your marketing costs if you are outsourcing all of your video creation.

Originally published 4/1/13. Updated 3/11/23 to remove outdated content, improve formatting for mobile devices, and add new resources.

Video and music blogger Flynn Star shared this with our readers.