The Key to Growing Your Business with Twitter is Twellow

Twitter is no different than any Social Networking site when it comes to growing your network. If anything it is more challenging because you can only efficiently contact people who are already following you! So the key to making Twitter work for you is to find followers IN YOUR NICHE!

Hopefully you noticed the emphasis on which followers you want to attract. Sheer numbers won’t do it – especially now that Twitter limits how many you can follow. Instead of wondering What Happens If I Hit a Limit at Twitter be proactive – follow the Twitter users you most want to follow you.

Fortunately for us, there is a perfect tool for finding the perfect Twitter relationships: Twellow.

Don’t be put off because Twellow says it is in beta. It works so well you don’t want to delay. Start using it right away. You probably won’t need any special assistance to figure it out (but if you do leave a comment and we’ll answer your questions and point you to any appropriate links).

Simply select the businesses you are interested in. [Hints: Blogging is under Media and Internet Marketing is under Marketing.] Then select “sort results by followers count” (upper right) and you instantly know who the serious Tweeters are in that niche. (Or at least those with the most followers.)

You can click follow right from the results page, check out the Twitter profile or click through to the user’s Web site. Then be sure to finish the following process on the Twitter page that opens. Now you’re following the Twitter users with the largest following in your target audience instead of random Twitter users.

These serious Twitterers are more likely to follow you back, visit your blog or business, become your subscribers, mention you online, or tell others at Twitter. (They’re interested in what you’re interested in, remember?)

Even if they don’t actively mention you, your Twitter profile showing up among those they follow can attract followers too. When your own Twitter profile is visited it won’t be difficult for potential followers to figure out that your follows are very targeted, making both you and your followers more attractive.

WARNING: Remember what we mentioned at the beginning of this post about limits. All Social Networking sites have a love-hate relationship with online marketing types – especially those who have programming skills. While these users are very likely to help new sites grow exponentially, they also figured out quickly How to Game Twitter which resulted in the Twitter Follow Limits.

If you don’t want to hit the limits, don’t act like a bot or computer program, i.e., don’t just click follow, follow, follow and add tons of users all at once. Act like a human. Be selective, visit Twitter profiles and sites BEFORE you click follow. Once you hit those follow limits it looks like they keep reducing how many you can follow – possibly indefinitely – and you don’t want to be penalized that way.

Be a wise Twitter user: select your target Twitter audience systematically and intentionally.

And be sure to add your own Twitter profile and blog or business URL to your Twellow profile. Twellow is filled with other wise Twitter users and you want to ensure they can find you.

NEW TIP on USING TWELLOW:

If you are adding from a large list that spans many pages (blogging for example is currently 499 pages!) you can get back to where you are by writing down the number you’re on and copying and pasting the URL of the page.

(I save it to Tomboy Notes but any place you can remember will do.) I finish a page and then record the number and URL for the next page to start again later. The reason to do this is that there is currently no way to jump to a particular page and moving forward one at a time is NO fun.

If you forgot to record the page note the format of the current page and then change the last two digits to the page number you need. For example, if you are on

  • http://www.twellow.com/category_users/cat_id/78/page_num/14 (page 14 of bloggers)
  • you can jump to any other page of bloggers by changing the last two numbers to the page you want
  • For Example: http://www.twellow.com/category_users/cat_id/78/page_num/17 would be page 17

If you know what number you ended on you can guess which page you need by divided by twenty. (There are twenty per page.)

USING TWITTER RESOURCES:

  • TwiTips – Darren Rowse‘s Blog devoted solely to Twitter Tools and Tips including Follow Me – Ten Easy Tips for Twitter Beginners
  • Business Week’s CEO’s Guide to MicroBlogging
  • Harnessing Twitter to Increase Your Blog’s Traffic – Insights from Josh over at UniqueBlogDesigns
  • Big Juicy Twitter Guide – Twitter Guide 2 Socializing with Twitter

RELATED POSTS ABOUT TWITTER:

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Gail Gardner

Founder of GrowMap, Small Business Marketing Strategist, freelance writer and BizSugar Mastermind Community Manager.

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