This is a guest post I requested from Marshall Sponder (@WebMetricsGuru) who is THE go-to guy for Social Media analytics. He is the only person I’ve found who can compare the many social media monitoring solutions to each other which is essential for selecting the right one for your business from the start.
If you want to read the latest thoughts on Social Media Analytics and how to make an informed decision by disambiguation of signal from noise then read my book on the subject that just went live on Amazon.com yesterday (24 days ahead of schedule).
A Summary of what is in Social Media Analytics, The Book, can be found at the Monitoring Social Media blog.
But if you really just want to order one, just mosey over to Amazon.com and get a copy within a day or two.
And if you want to get a sample of what’s in the book, and can’t wait a day, sign up for my Webinar on August 25th with Awareness Network which deals with how to measure the effectiveness of your online content as well as how to improve it in order to make it more effective. By signing up for the Webinar, you get Chapter 9 of Social Media Analytics as a download. Also, if you want to learn a little bit about how to measure Influence, which is the subject of Chapter 6 of my book, you get a taste of Influence by reading this post at Monitoring Social Media blog.
Finally, if you are reading this from New York City, or will be in New York on August 18th, you’re invited to the first book signing for Social Media Analytics – and here’s the information on the book signing. Providence, RI, London, UK and Rome, Italy are not to be left out and there will be book signings there as well within the next sixty days, if not before.
But if you really can’t wait – there’s a preview on Amazon.com where you can read the testimonials, table of contents, introduction by Avinash Kaushik and my preface right now.
One favor I ask of you: once you buy my book, please write an Amazon Review for it, and if you like it, please also “like” the Amazon page.
I look forward to reading your reviews and answering your questions about The Analytics of Social Media. Also, readers of this post should check out my WebMetricsGuru.com blog which is updated frequently with the latest information on Analytics that can fundamentally alter your way of looking at data. I hope you’ll join me there.