Mitch Joel (Mitch Joel) of Twist Image wrote in Six Pixels of Separation that Your Personal Brand is NOT Scalable. Most people are going to find that to be very true; however, there is an obvious solution.
Just as some focus on blogging while most focus on performing specific services, some of us who choose to be power Social Media users must serve as connecting hubs for those who choose to focus on what they do – whether that is providing goods or services.
This is the same issue, multiplied, that freelancers have always had that causes gaps in their incomes: not marketing while they’re performing and not performing while they’re marketing. Instead of juggling those two obvious necessities the solution is to collaborate with others who are in the best position to recommend your services.
Those who do not have the time to live and breathe Social Media can establish relationships with those who do. The trick will be how those who are Social Networking activists will support themselves. Perhaps those they recommend will support their efforts directly or those they benefit by providing answers and recommendations will be willing to support them.
What ideas do you have on the best ways to become the Social Networking Hub that feeds the spokes of business?
Not surprisingly, Affiliate Marketing expert Murray Newlands (Twitter) had some great ideas on this subject and on collaborating. Find out more:
- Blogger Outreach
- Blog Club
- Word Of Mouth Marketing
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