Contrary to popular opinion, more traffic does not automatically equate to more conversions. Visitors who are not your targeted buyers will do nothing for your bottom line and can cost you time and money. Here are some reasons you do not want all the traffic – only the right traffic:
- Hosting bandwidth charges
- Long distance and toll-free phone costs
- Time required to respond to chat, email, and phone requests
Avoid wasting your time and money on get rich quick traffic schemes such as these:
- Buying junk traffic
- Traffic exchanges
- Paid to surf schemes
- Online classifieds not targeted to your buying audience
These simply do not work. While some of them will send many visitors to your site, they will not convert.
