Author: Lisa Sicard

With today’s technology and the use of social media, it is easier to market products and services now. For realtors and mortgage brokers this technology is valuable because it can reach more people faster, easier and less expensively just by actively engaging in discussions. Bringing the right information to the table and no-nonsense advertising in social media will definitely boost sales.

However, there are consumer groups who think that social media is being abused by people from this industry.

In fact consumer advocates are requesting the government to release guidelines that would regulate the use of social media to market products and services which includes real estate brokers, residential mortgage lenders, and financial institutions.

Though the proposed guidelines may not impose sanctions or obligations, they will serve as a reminder to comply with consumer protection and laws like TILA (the Truth in Lending Act) and RESPA (Real Estate Settlement Procedures).

Mortgage Marketing Guidelines

The proposal issued early this year by the Federal Financial Examination Council is a 31-page guideline which states that financial institutions that are doing business in the residential mortgage market should display the logo of the Equal Housing Opportunity on their Facebook page.

Also, it stipulates that lenders who advertise using social media communications must comply with the provisions of Regulation Z of TILA which requires loan terms and costs be disclosed. All rates for specific loan terms and loan products should be disclosed in advertisements on social media.

Lenders and settlement services providers such as title insurers are also prohibited by RESPA to split fees, or give or accept money in exchange for referrals. Also, it is prohibited to have specific timing like applications taken electronically.

Before the implementation of the proposed regulations, the FFIEC will be open for comments and suggestions from consumers to report any lapses. For 60 days they are collecting all issues regarding the use of social media as a tool to market services and products of financial institutions.

Consumers are specifically asked to comment on these issues:

1. Should there be other types of social media, or ways where lenders, mortgagors and brokers use social media, that were not included in the initial guidelines that were proposed?
2. If there are other consumer protection laws, policies and regulations that were not discussed in the proposal but should be included.
3. Lastly, if there are any technological issues or other obstructions for financial institutions preventing compliance with these regulations and policies for using the social media as a marketing vehicle.

The FFIEC, established in March 1979, is responsible for creating uniform principles, standards, and forms to build and promote consistent and conforming standards for financial institutions. It is the inter-agency already responsible for drawing up principles and standards required by the federal examination of financial institutions by regulations which includes the Federal Reserve, National Credit Union Administration and the Consumer Financial Protection Bureau.

About the Author;

Georges Kfoury is the founder and Chief Executive Officer of Leaderscorp Financial Inc., headquartered in Rancho Cucamonga, CA. Founded in 2003, Leaderscorp Financial is a leading provider of mortgage refinancing dedicated towards providing affordable home loans. Although without a mortgage background, Kfoury was able to immediately take the company to a level of generating annual income ranging from 8 to 10 million dollars.

April was a dramatic month in the United States, from the terror incident during the Boston Marathon, to the deadly explosion in the town of West in Central Texas.

The general public is still learning about potential uses of social media during emergency situations, and many insightful examples of its successful use were tested this month.

“More than 66% of adult online users are now connected to one or more social media platforms. And it’s not just about keeping in touch with friends or following news or interests. As social media continues to play a pervasive role in the way people think, act and react to the world, it’s also changing one of the most crucial ways of actually helping the world: how people respond to emergencies and disaster,” notes Sonia Paul for Mashable.

To read more of my post – of interest to many but especially those of us working in the nonprofit sector – please follow this link: Emergencies: Use Social Media. Thanks!

Carolyn

Thanks to Gail for letting me on her GROWMAP.COM site. I am a bit late in getting started, but appreciate the invitation very much!

This is a guest post by Danyal Ahmad. Danyal is a Content Editor at Apptellect, a mobile app development company. He loves writing about Internet Marketing, Technology and iPhone app making.

Smartphones were predicted to change our lives enormously. Everybody is talking about the important role of going mobile these days.

But no one expected smartphones
to change the way we dine out.

Organizations all around the world are continuously involved in building a competitive edge over others by coming up with a new innovative or creative product using new technology that may help the business to earn higher revenue.

The App markets have plenty of great applications with all kinds of functionalities. Some of them are quite strange: like beer apps and talking cats.

There are also lots of useful tools for your daily life too, but there’s more to the story. Let’s focus on how our dining industry can benefit from the rapid increase in technology in the food and beverage business through developing your restaurant’s own online ordering app.

Here are some ways to convince all restaurant owners to develop
an app for their business that makes the most out of our digital age.

Reach Your Customers Where They Are

Every customer appreciates when you go above and beyond to serve them great food – and perhaps more importantly making their hectic lives easier.

Statistics show that the global mobile data traffic increased by 70% in 2012, so there is more chance to reach your audience.

When you show your commitment by offering better interactive ways, you’ll earn more repeat customers for life, hence improving brand loyalty.

Part of it is convenience and ease of the whole process and the rest has a lot to do with being connected with your customers in a friendly yet accessible way.

Put Your Restaurant in Your Customer’s Pocket

Anyone seen a phone book lately? Most of us have put our phone books straight in the recycle bin and moved on to help of digital media. Searching online provides ease of use, can show more up to date listings, and offers a higher degree of availability.

Restaurant’s mobile apps can be used to create custom built maps to help visitors with location as well as providing relevant tourist info. They enhance the level of customer service provided by your restaurant>

Restaurant Apps can generate positive word of mouth
because a satisfied customer tells three friends –
but an angry customer tells 3000.

Digital Brochures

Apps can also integrate PDF-reader function which allows you to create brochures and price lists. All you need to do is upload your pdf and your developer will turn it into a mobile-optimized document.

You can also use a QR code generator to customize you printed marketing material. Market research shows that the faster a user can get information, the faster they will make a decision and take action.

A better user experience is a must – and an app can be
your best friend to achieve stronger sales, better
communication, and to meet your goals.

Offers and Rewards

You can send out push notifications to keep your users updated on:

• The latest services offered
• Special Seasonal Offers
• Menu changes
• Coupons and discounted deals.

Push notifications can be scheduled even when your customers are not using the app. For this reason they can be a powerful tool to increase client attention. (Customers do have an option to opt out of push notifications.)

Understand Your Customers

Mobile food apps are a great way to promote your business, but also get to know your customer’s like and dislikes. You can use your app chat to engage customers in exchanging opinions.

Use mobile restaurant apps to create social
communities around your business.

Apps are a reliable source of business promotion. Social networking is a friendly and effective way to interact with your market. Giving your customer a chance to post their feedback on Facebook or Twitter via app is a vital method for promoting your restaurant.

You can still be the first in your market to make a 5-star online ordering app to increase your market share. It’s a simple project that won’t cost you a fortune. Check out the Apptellect portfolio for examples of restaurant apps they have developed.

YouTube has become something of a global phenomenon. Once the preserve of cat videos and people doing dumb things with firecrackers, the emergence of lower cost video production technology has allowed creative people to exploit the platform for their own ends.

More importantly, the creation of an audience has allowed these creators to extract an income from their work by collaborating with commercial partners and advertisers. This brings with it a great opportunity for advertisers, such as the company I work, The Watch Hut, to partner with these newly unleashed creatives.

TV – Is it where it’s at any more?

TV still has big name appointment-to-view, must see programming. No one can doubt the potential to create water-cooler moments of an episode of American Idol, or the new Kevin Bacon fronted series The Following for instance.

But, the web is beginning to throw out similar formats of its own, and many of the ad-funded versions are using YouTube for its ubiquitous distribution.

American Idol in particular is a great example, as Simon Cowell’s new venture is an online experience. It allows people in 26 different countries to upload their auditions online.

Whilst this offers a mix of interactions and the opportunity for advertisers to target, it is less of a passive “lean back” experience consisting of a number of short clips

The development of online video towards the standard 22/46 minute TV format however is continuing apace.

One of the more recent examples has been the British chef Jamie Oliver. He has recently begun offering his own show on the platform. The free-form and variable length cooking show is airing (if that is the right word) roughly once per month and forms the core of a channel of cooking tips from both Oliver and his less famous cohorts.

Subscriptions to his channel currently number over 200,000 with recorded views adding around 60,000 viewers for the first show of the series.

The numbers may seem small, but they are growing.

Indeed the YouTube channel subscriber numbers have already surpassed the average weekly reach of specialist channels such as the UK based Scripps-owned satellite network The Travel Channel, despite that channel being available in around 13 million UK living rooms.

What’s more, these will be delivered to Internet connected, relatively technical households who have made the decision to actively seek out the programming – rather than passively channel surfing.

Advertising Opportunities

With a mix of pre-roll, mid-show and on page advertising, there are a number of opportunities. One important development removes the gamble of TV advertising by only charging the advertiser if the ad is watched in full or for more than 30 seconds.

As the user actively has to select to skip the advert, it is possible for an advertiser to make an impact in the first 5 seconds of the ad.

If the ad is memorable, then it will build brand
without YouTube making a charge.

Other options allow the viewer to opt out of mid-roll advertisements in return for selecting an ad to be played in full. Again, this cements the brand in the mind of the viewer.

Google’s vision for YouTube is aiming for more celebrities and long form content. We’ve seen what is in it for the advertiser; but, what is in it for the content producer?

The answer seems to be significant amounts of cash.

The UK edition of Wired magazine recently ran an article on London based music interview channel SBTV. The network of YouTube channels SB.TV’s revenues in 2011 were £110,000.

Income from YouTube was worth £200,000 from January 2012 to October 2012. In addition, the company, started by Jamal Edwards, has secured deals with high-profile clients including Adidas, Nike and Sony.

With connected TV’s using Hulu and BBC Iplayer acting as a Trojan horse to the living room for the bundled YouTube apps, and the increasing presence of the second screen in the form of phones and tablets, it looks that the future of video content looks increasingly online rather than over the air.

Engagement.

That’s the point of any piece of content you create, right? You want to publish something that will get comments, shares, and generally keep your audience engaged and coming back.

There are many ways to make sure your content is click-worthy, but in all my blogging experience I’ve found that one strategy towers above the rest. That strategy is about using buzzwords.

Buzzwords? You Mean Like Keywords?

No. Buzzwords and keywords are two completely separate things. They are in no way, shape, or form related (well, except that they’re both words).

If you’re reading this article, you’re likely already familiar with what keywords are and their importance in blogging. Having the right keywords can help your site rank and help draw external traffic to your blog, among other things. But buzzwords differ dramatically.

Think back to elementary school. Did you have a “word of the day” during your English lessons? Your teacher may have given you a word, and encouraged the class to use it throughout the day.

On that specific day, you and your classmates used the word a lot, but as time went on you used it less and less (but of course, you still used it on occasion). This is essentially a buzzword.

Go On…

Buzzwords are the word of the day for blogging. Except that buzzword might not last a whole day. It could last an hour. Or it could last three months. Hell, it could even last a year. The point being is that this buzzword will have a beginning and it will have an end.

The key to capitalizing on that buzzword is catching it somewhere in the middle.

As a buzzword buzzes more, it picks up steam. This could be because of a world event, a popular blog post, a new book that’s released, or something else. For whatever reason, this buzzword represents a larger idea that’s becoming more popular by the minute/hour/day/month.

So, How Do I Identify Them?

There is no proven formula to identify buzzwords. But there are strategies that you can use to help you find buzzwords or topics that are good to blog about, so your content is clicked by thousands across the glove.

The first would be to subscribe to industry blogs. Lots of them. Like, dozens. Hundreds even. Read them, too, and take note if you see any sorts of trends developing.

Over the past week, did you read four different blog posts about the importance of storytelling in marketing?

Check your Twitter feed. Are many of your colleagues tweeting about an upcoming convention in south-east Missouri? It’s worth investigating to see if that topic is generating a lot of buzz.

The key is to find relevant content that’s being shared and commented on.

Even if what you’re reading isn’t on a popular blog, if it’s got a fair number of shares and comments than chances are the post is popular because it’s about a relevant buzzword.

Lastly, What Will They Do For Me?

Buzzwords will ensure your content is clicked. Focusing your blogging strategy around buzzwords will result in more shares. It will mean more comments. All in all, it means more views, whether those views are for you or a client.

Writing about buzzwords will mean engagement.

If you land a guest post for the most popular blog in your industry, you can expect an exponential number of clicks if your post is about a relevant buzzword topic as opposed to some random topic.

Even if what you’re writing is great, it won’t get nearly as many clicks and shares as a decently written post about the topic of the hour /day /week /month.

So, What Now?

Figure out the buzzwords. Integrate them into your strategy. Write, write, edit, and write some more. Go forth, and blog about relevant buzzwords that your readers will love and share with the world!

_________________________________________________________

Author Bio

Ted Levin is a freelance writer and editor currently working with an SEO consultant. He enjoys writing about content marketing, social media, and brand strategy. Connect with Ted on Google+.

Because so many are focusing almost entirely online today, you can actually stand out from the crowd by using snail mail. Yes, I know, that seems strange – but I assure you that there are businesses right now who are increasing their sales by using the mail.

Relationships are what is most important, and sending personalized welcome and thank you messages can get you remembered. The key here is PERSONALIZED and hand written – not computer generated.

Since even in my generation not everyone was in the habit of writing, today we have Michael Graves, a qualified and experienced graphic designer for printed products, to share his vast experience in the art of using stationery designs.

Stationery can convert an ordinary note
into something quite special.

Colorful and bright paper with a matching envelope can make a note that was designed to elicit happy thoughts appear even more cheerful. Just because you’re a business doesn’t mean you have to be boring!

Matched stationery sets are quite popular. They come in a wide variety of colors and styles so you are sure to find something that fits your personality and taste.

Even inexpensive stationary can make a strong statement that you care about those you write. Prices are based on thickness and quality of paper and method used, so stationary price ranges are available to suit any budget.

Personalized Stationery

This type of stationery is used primarily for letters – adding an extra personalized touch to them. Whether a person writes frequently to a person, or just loves to drop notes once in a while to friends, the recipient will know the sender even before they open the envelope.

Personalized stationery eases the process of keeping in touch with friends and family members, especially if the sender’s signature is added to the paper, or the return address is printed on the envelope.

Business Stationary

Businesses also apply various stationery designs, the most common being a personalized design known as letterhead. As any type of personalization does, it allows the recipient to know where the sender is from even before they open the envelope. In most cases, businesses display their logo in the heading in addition to the business name.

Custom stationery is also multi-purpose because they can incorporate any design. For those with a favorite photograph, an abstract artwork of themselves, or a picture that they love, the stationery can be made in such a way that it feature what is truly “you”.

Even children like having their own stationery. You can buy designs that are specially designed for children. Providing children with their own stationery is a good way of encouraging them to write letters to relatives and update them with what is happening in their lives.

Calling Cards and Note Cards

There are also unique designs of stationery such as personalized note pads, thank you notes, and calling cards. Calling cards are similar to normal business cards. The only difference is that they have been customized to feature the sender’s personal information instead of business information.

Alternatively, one can opt for customized business cards as opposed to the traditional stationery sets. Note cards are available in different styles, such as cards that can be sent without envelopes like post cards, or complete with envelopes as flat cards.

Embossed Fold Notes

In case stationery that is normally printed fails to impress the buyer, they can choose to get embossed notes. These are fold notes of the standard size having an added elegance that can only be added by embossing.

Writing special moments require a special type of stationery. Embossed fold notes provide an elegant statement while at the same time showing the sender’s sophisticated side. This stationery is ideal for writing formal business, thank you notes, sympathy notes, and much more.

Thanks to Michael Graves for sharing. Even though I have not sent regular mail in so many years I have no idea what a stamp even costs, I encourage you to seriously consider mailing your customers (and your family and friends).

I recommend this to clients – both via mail and also that they tuck personalized hand-written thank you notes into product shipments. Let your customers know you appreciate them. It only takes a minute to do this if you have pre-printed stationary on hand.

A recent study showed that customers change brands primarily because they think the businesses they use “don’t care” about them! Show you care. The advantage a small business has over corporations is that you CAN add this personal touch.

The least expensive sales you ever make are to your existing customers. Doing this will increase repeat sales and loyalty. Never compete on price – compete on service and quality – and a personal touch!

I’m publishing this post by freelance writer Aidan Hijleh because even though you could focus only on making money and growing your business, living a more balanced life is likely to make you happier and healthier. Even avowed workaholics can learn something from this post.

It’s amazing how often the things that make you do well in life coincide with what makes a business thrive. Here are 10 golden rules for getting the success you deserve in both business and in life in general.

1. Do What You Love

Life is too short to waste it on something you don’t have a genuine passion for. Whether it’s sports or art, we tend to perform much better when we engage in activities we love. Succeeding in business is all about having the passion and drive to get it done, so when you think about it, devoting yourself to what you love in both the professional and general life arenas just makes good sense.

2. Use Empathy

Success is often achieved by getting on the same level as the people you’re communicating with. This is true in both the business environment and personal settings. Imagine how they see the world, and you’ll unlock the answers to making that intimate connection.

3. Maintain Balance

Keeping a balance between all the aspects of both your life and your business is crucial. It applies between the two as well. If you don’t take time out to enjoy life, your business will likely suffer because you’re miserable all the time and unable to perform at your best. At the same time, it is vital to find that careful balance within both individual categories.

For example, if you pour yourself into promoting your business, yet fail to give proper attention to the development of the products you’re touting, then that imbalance is going to churn out poor results. The same can also be true for someone who spends too much time on one hobby that they become obsessed to the detriment of their relationships.

4. Use Technology Without It Using You

Businesses that don’t make use of social media and other emerging marketing tools will lag behind their competitors. By the same token, technology can be a great way to stay in touch with loved ones, and just make life more pleasant all around. However, you should never let yourself become too reliant on any one technological tool. A little self-sufficiency goes a long way on both fronts.

5. Keep Your Dreams in Front You

In life as well as business, it’s relatively easy to get bogged down with the day to day grind of keeping the machine going — The company. The household. The relationship. That’s why it is imperative to take time out every once in a while to gauge where you’re at in the now, and visualize where you want to be in the future.

10 minutes a day could be all it takes to help you refresh and refocus. Besides, depression can cause serious issues in both life and business. Once you lose your energy and motivation, reaching your goals becomes an almost insurmountable challenge.

6. Stay Fresh

It’s important to not let anything you do get stale, if only for the purpose of motivation. If you get sick of it, then other people probably will as well. This is especially true in business where originality and innovation often lead to a competitive edge.

7. Be Financially Aware

You never want to pass off the financial assets of your company, or household to someone else. However, you also don’t want to gloss over them. Taking an up close and personal look at your business or personal finances can be a scary ordeal, but it’s absolutely critical to be successful at anything. Bad finances can sink you no matter what side of the fence you stand on.

8. Learn to Sell

Many people hate to think of anything as “selling,” but this is often what you are doing even in personal endeavors. The first date you have is often a way of selling yourself, for example. And any time you do any kind of business activity you are engaged in a form of selling, even if it’s not explicit. Those who develop this skill will be positioned to garner the most success.

9. Find Support Groups

No matter what problems you encounter in business or in life, you’ll find a local support group for it. Places like Meetup.com will help you discover such groups. Believe it or not, but these communities can be instrumental in claiming that success.

10. Start Today

Time doesn’t slow down for anyone, and your good ideas are at their best right now while they are fresh in your head. This applies just as much for a new job or a new marketing campaign as it does for calling an old friend or going to a concert that’s in town. It’s easy to find reasons why we can’t do something right now, often because we’re afraid to fail. But seizing the moment is the key to getting what we want.

Aidan Hijleh is a freelance copywriter and serves as the Non-Profit Partnership Liaison for Benchmark Email. Aidan advocates free email marketing services to assist with the flourishing of grassroots organizations.

This is a guest post by Georges Kfoury, founder and Chief Executive Officer of Leaderscorp Financial Inc.

Social media is an integral part of our daily lives, both at home and in the work place.

Virtually every field has been positively affected by the usability and visibility that a substantial social media presence provides, and it has made it easier than ever for businesses of all sizes to succeed. The mortgage industry is no exception.

Whether you are a seasoned veteran in the mortgage industry with loyal referral partners or brand new to the field, social media can become an indispensable resource for both mortgage and refinance prospects in your local market.

Social media is important to expand your reach and build confidence with your target audience. In the mortgage industry, this can range from helpful links that will make searching for loans easier, news updates and opinions on the housing crisis, to tips on how to lower debt.

Value equals loyalty in social media and reaches a broader audience

to create a strong brand image of a trusted mortgage professional.

Why is social media so important in today’s competitive business world including the mortgage industry?

In today?s world, most business connections are made and strengthened online, rather than through face-to-face communication. Whether you?’re choosing to establish a blog, send out a weekly newsletter informing clients of updates, building a website, or creating a presence on a site such as Facebook, you?’re not only raising visibility – you a?re making it simpler to keep in touch.

Social media allows you to share relevant information with

those who truly want it, without being invasive.

How does social media help mortgage professionals?

Most mortgage professionals say that social media can help their business by:

• ?Building referrals via social networking (online word of mouth marketing).
• ?Finding new borrowers and referral sources.
• ?Staying in front of competitors.
• ?Demonstrating their expertise in a competitive field.
• ?Staying better connected with existing referral sources and borrowers.

How can you utilize social media in the mortgage industry?

• 1) Directly connecting with your target market

You can use social media sites such as Twitter, Facebook, LinkedIn and Google Plus to get into direct contact with potential leads. Even though outright selling is frowned upon, these networks are a remarkable way to network when used correctly. Just remember that what is important is that you are offering something useful to your followers. When you do, they will keep interacting with you.

• 2) Securing and becoming an authority

Gaining trust and loyalty with your customers is a tough job. It takes time and character that is acceptable to society. Naturally, customers gravitate towards those that appear to have authority status. Even if your mortgage business is in Podunk, America, it does no?t mean that you can no?t rise to superstar status online. The key is utilizing social networking to your advantage and offering your visitors something they cannot find anywhere else.

• 3) Instant lead generation

Perhaps the most powerful aspect of social networking for those in the mortgage business is the ability to instantly find quality leads without having to pay for them. This medium is not only affordable, but it?’s easy to master.

The times are most definitely changing, and the average consumer is fast-paced, plugged-in, and accustomed to having a wealth of information at his or her fingertips. In order to conduct business in a way that makes you appear professional, knowledgeable, well-educated, and honest, it must also appear that you’?re willing to share what you know freely and openly.

A strong social media presence will not only impress potential clients and make you more attractive to those considering working with you in the future; it will help you retain the clients you already have. In an industry where the strongest survive, it may just be the advantage you need.

About the Author,

Georges Kfoury is the founder and Chief Executive Officer of Leaderscorp Financial Inc. headquartered in Rancho Cucamonga, CA, a leading provider of mortgage refinancing dedicated towards providing affordable home loans. He founded the company way back 2003 from a ground level, without having the mortgage background. In spite of this, he was able to immediately take the company a level of generating annual income ranging from 8 to 10 million dollars.

Having an Android phone provides many benefits. They are the fastest smartphone devices available, the Android interface is generally hailed as simple to use and clear in its aesthetics, and you get to choose from a large array of apps from the Android Marketplace and other major Android App download sites to keep you constantly entertained.

ANDROID SECURITY ISSUES

Unfortunately, nothing is perfect in the world and the Android OS is no exception. It is the OS with the largest market share as well as the most number of malware and spyware incidences we must remember. And so in exchange for great connectivity, with Android comes security issues.

Google and Android set manufacturers do their level best to maintain some semblance of phone safety, but at the end of the day following these few steps on your own will be the real guarantee of a secure device. These are our tips to avoid Android security problems.

1) Use the Pattern Lock

If you own a smartphone, and especially an Android, then there is absolutely no reason for you to not make use of its pattern lock feature. It is simple to activate and is probably the best lock option available.

All you need to do is:

1. Go to the settings menu
2. Open Location and Security
3. Go to ‘Set Unlock Pattern’

Here you can swipe your fingers across connecting dots that form a unique pattern known only to you. This pattern functions as your key and reduces chances of individuals accessing your phone through guessing your password.

2) Get an Android Locator

Misplaced phones are probably the bane of a hectic work and family routine. Without you realizing it, your Android probably ends up all over the house, your office, and sometimes even at restaurants or supermarkets.

Besides the risk that it may get stolen, there is always the
added risk that someone may install Android spyware or
malware when you don’t know where it is!

In order to always know where your phone is, you should get yourself an Android locator app that makes use of the built in GPS. These apps such as ‘Where’s My Droid’ are easy to use and ring out alarms or send you location data on email when you can’t find it.

3) Be Wary of Store Accesses

The Android Market has hundreds of thousands of apps to boast – and allows third party apps. This means that the probability of malware apps making it onto your device is much higher than you would like to believe.

Have Google Wallet synced with your credit cards?
Huge danger!

Do this to make sure no one can buy products they charge to you.

You can secure yourself from such threats by setting up a 4 digit pin through the ‘User Controls’ option that restricts someone other than you from accessing the store and making secretive or unwanted purchases.

4) Be Informed on Apps

As already stated, the marketplace has an abundance of apps, but because these apps may cause you harm if there is hacker play involved, it’s always better to show some abstinence.

Restrict yourself from downloading apps that look appealing
on first instance until you have read up on them.

If reviews indicate problems such as battery depletion, package plan depletion, slow speeds then as a security measure it is best to stay away from them.

5) Use App Permissions

Android users get an easy to understand menu which spells out what their apps are doing. This allows them to check whether something fishy is going on or not.

Regularly checking app permissions is a good idea as some apps may
initially be harmless but later on begin to tap into other sources.

If you see this happening you can take instant steps to ensure security then and there.

Author Bio: Natalia David writes tech blogs for average users and encourages a hands on approach to technology. She has written a number of posts regarding security, privacy, and cloud storage. Please check mobistealth website for details. She can be contacted on Twitter @NataliaDavid4.