Have you ever ordered a pizza from a company that wasn’t one of the nationally franchised brands? You and probably millions of others have, correct?
Perhaps you’re wondering what, if anything, ordering pizza has to do with strategically growing your small business. Not to worry—you’ll discover the connection in just a little bit.
Have you or a family member ever had to call your local cable company for any type of service? You might have had to install a new service for the first time, or you might have needed on-site trouble shooting of an existing service. Again, your answer probably is yes.
Ladies and gentlemen, I am about to expose you to an incredibly simple, potentially profitable marketing strategy. This strategy daily increases the bottom lines of literally tons of savvy small business owners, startup entrepreneurs, and service providers.
Now it’s your turn to benefit. Grab one of your favorite beverages, settle into your favorite easy chair, and read on to discover how you too can easily add 25% more gross profit to your bottom line. And you can do so in the next 90 days or less without spending a fortune—just like the ultimate insiders do!
Imagine This Everyday Situation
So let’s see if this all too common, everyday occurrence sounds familiar. For the guys, it might go something like this: you’ve ordered a rather pricey Pay-Per-View (PPV) event.
In all likelihood, it’s either a championship boxing or an Ultimate Fighting Championship (UFC) match, featuring two of the industry’s most colorful characters.
And to top things off, you’ve invited five to ten co-workers and friends from work. You’re charging them just $20 dollars each to attend, as opposed to each person paying $59.95 to watch the event at home alone.
And because eight of them take you up on your offer, you’ve raised $160 dollars. $59.95 goes to pay for the event, which leaves you with $100.05.
With that remaining balance, you order four cheese pizzas at $11.99 each, plus a $10 delivery charge. You also reimburse yourself for buying three cases of beer ahead of time.
For the ladies, since it’s “girls night out” at your house, you also invite five female co-workers as well as a close female relative over. You’re going to watch a brand new movie you’ve all been clamoring to see, which is now available in Redbox.
And they all also pitch in for pizza, homemade popcorn, and beer as well. So now that the stage is properly set, let’s see how this marketing strategy ultimately plays out and adds nicely to your bottom line.
Take Your Business to the Next Level
So your guests show up on time and 15-20 twenty minutes later, so does your hot pizza. You pay for it, and the courteous driver accepts your money and leaves, correct?
Unfortunately, that’s the bad news! What?
Ladies and gentlemen, basic, proven marketing principles clearly state that, on average, it’s 500% more expensive to create a brand new first-time customer than it is to sell your additional products and services to an existing client.
That being the case, the local pizza shop should immediately start inexpensively split testing different types of “bounce back” offers each time there’s a delivery.
Initially, before they even have things totally figured out, the managers should have their drivers always give whoever pays them a two-sided, laminated card that automatically entitles customers to a minimum of the following five benefits.
#1) Cardholders automatically save 25% on the cost of their orders whenever they actually visit your shop and bring a guest who is at least 18 or over.
#2) Any time they order a delivery that costs at least $15 dollars they can automatically purchase two large, liter sodas for just $1 dollar each. (And you know they’ll definitely be letting everyone know about that benefit!)
Your Small Business Is a Profit Acorn Waiting to Sprout
#3) Once a year they can call in a delivery order of at least 15 (or X) dollars and automatically save $10 off their entire order. (Think of the free, viral word of mouth and mouse buzz this one simple marketing tactic alone will consistently generate!)
Cardholders will have their closest friends, neighbors, and co-workers clamoring to become a part of this VIP club as well, right? And all the local delivery driver does is physically hole punch the card to indicate the holder has used his one-day savings for the next 12 months.
Can you see how this entire proven marketing strategy acts like a market tested lead magnet?
#4) Once a year, as long as cardholders order at least two pizzas or more, they can add any toppings they want to each one, but only have to pay the regular cheese pizza rate.
Exclusive Benefits Become a Powerful Lead Generation Strategy
Just in case you’re wondering, the pizza shop doesn’t create the two-sided laminated card until it gets an actual delivery order. Then the business dates the card for twelve months out, and it automatically expires after one year, unless the recipient renews it for either an additional twelve months or for life.
Obviously, the amount customers pay to renew once a year is different from the one-time payment they make to renew for life. (But we’ll talk about that particular concept in Part Two)
#5) Whenever cardholders physically visit any of your pizza shops and bring a guest 18 or over, they present their cards. They can then automatically purchase your special lunchtime price, no matter what time of day or night it is.
Of course, those who are not card carriers cannot receive these benefits. And bear in mind, the whole purpose of all of these perks is to consistently generate repeat business from your ever-growing and extremely loyal customer base.
Don’t Overcomplicate Your Lead Generation Strategies
You’ve designed your marketing strategies to compel customers to brag constantly to their inner circles about your local small business. Your goal is to compel your clients to consistently share their news all over their social media accounts.
So the burning question becomes, should a potential customer order pizza from one of your major competitors or from you? Which company offers them the most bang for their buck? You’re going to all this trouble to make sure you’re the answer to that question.
In Part Two, you’ll discover the next step of this battle-tested marketing strategy. But for now, hopefully you’re starting to appreciate how some of today’s savviest small business owners routinely add 25% to their long-term gross profits.
In the comments section below, please share your extremely valuable comments that people can apply to their businesses in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive, free, 22-step small business marketing idea kit series. It will help you increase your profits by as much as 25% in the next 90 days or less.
It will also help you master your effective communication in marketing skills, no matter what your particular niche market is. It’s a $97 dollar value and it’s free!