Most bloggers earn on advertising through Google AdSense on their websites. The more popular the blog is, the greater number of visitors it would get. More visitors equals increased profit to the blog owner.
The main problem here is to promote the blog to drive high traffic and as much profit as possible. Promotion on keywords may be one of the main differences between a successful blog and an unpromising one.
5 Easy Steps to Increase Profits Using Keyword Research
This article explains 5 easy steps to get more traffic and increased income by using these practical keyword research tips.
1) Analyze the Text on Your Site
Blogs are well-ranked by search engines because of their structure and frequent updating of their content. At the same time, you lose a lot of traffic if you don’t use the potential of search queries.
Text analysis is the first thing you should do if you want to tap this potential. Re-read articles on your blog and understand what keywords you have used and what keywords you can add to them.
While you could use Google AdWords to find keywords with high popularity on the topic, full data is only available if you have a high ad spend. Instead, use a free tool like Ubersuggest.
You should also compare your content to the text on the websites of your competitors on similar topics to find additional new keywords for your content.
Also, you can use SEO tools, such as Serpstat, to analyze your articles. Enter your domain into the Serpstat search box and go to Tools > Keyword Clustering and Text Analytics.
The report you’ll get provides recommendations on changes or amendments you need to make on your page to optimize it for keywords from a cluster.
Also, you’ll see here keywords you should insert into page content if you’re creating a page for SEO from scratch.
Add some of these keywords to the content, and your blog could appear in the SERPs more often.
2) Determine the Value of Keywords
You can find a lot of keywords which you believe you should include to your content. Don’t hurry to use every one of them. It would be better to value them first.
Review the various performance indicators of these keywords, such as:
- search volume
- cost-per-click
- competition level
- number of search results
Only after researching can you make a decision on which keywords are worth using in your articles.
These keywords shouldn’t be the best on every index but should be the most appropriate to your article and topic.
For example, a keyword can have a low competition level, which is even better for you than a high one. So choose it to include in your content and get traffic from it.
Editor Note: Be aware of the difference between low competition for ad spend and low competition for organic search. They are not the same. This was explained in the post about Ubersuggest mentioned earlier.
3) Find Keyword Variations and Search Suggestions
You should optimize your blog not only for machines but also for people. Content should be interesting, easy to read, and diverse. So use synonyms of keywords to reach your target audience.
You can come up with them by yourself and check their value at Google AdWords or make use of SEO services which would choose the quality keywords to your topic.
Enter a keyword into the Serpstat search box and go to Keyword Research > SEO Research > Related Keywords.
Here you’ll get the list of synonyms for your main keyword and its variations (including some mistakes that people often make while typing) which people searched for on Google.
Just take them and add them into the text or create new articles with a widened list of keywords.
Another good way to broaden a keywords list is to select appropriate search suggestions (words that appear while the query is typed into a search box) for your keywords.
People often use them when searching on Google. That’s why such suggestions would help you increase traffic to your blog.
Type keywords into the Google search box and take suggestions from there (Google Suggest). You can use SEO tools to save time doing such work.
Type the main word of the page into the Serpstat search box and go to Keyword Research > SEO Research > Search Suggestions.
This report would show you the most popular suggestions which people choose on Google. Include them in the content of your articles to get more visitors.
4) Analyze Keyword Trends
This step will show you the popularity of the topic as well as the popularity of your article on this topic. Understanding this information, you would know if it’s worth advertising the article or writing one more post on a similar topic.
You can analyze it at Google Trends (https://trends.google.com/trends/). Just enter the keyword into its search box and look through the information which the service provides to you.
Compare two keywords to find out which one is more popular. Also, you can compare synonyms to know which is better to use in texts according to Google Trends.
Editor note: Is anyone else surprised that Google shows no trend toward “attracting links” or “building links” and only a tiny trend for “link building”. But “SEO” is still a popular search.
5) Keywords for PPC Campaigns
Keyword research is the first step when creating PPC campaigns. Do not waste your money and time on non-popular and low-frequency queries.
Here you should use information from keywords trends and the value of keywords (especially competition and cost-per-click) to create ads accurately.
Trends can give you an idea which of your articles will perform best when advertised according to people’s preferences.
Information about keywords’ value would help you choose the keyword phrases for each ad which would be easy and not very expensive to promote.
It’s very hard to make such analysis without special tools. Here you can use the Serpstat Keyword Tool, SEMrush and/or Ahrefs.
You will get rather high traffic to your blog if you take into account indexes from these services while creating PPC campaigns.
Summary of Practical Keyword Research Tips
The combined impact of creating high-quality, relevant content and using the appropriate keywords can bump your blog and its particular pages to the top positions in search.
Perform keyword research of different aspects of your topic and in various ways to get the best possible results. Remember to:
- analyze the words on your blog
- determine the value of keywords
- find their variations and search suggestions
- analyze keywords trends
- choose keywords for PPC campaigns thoroughly
I suggest using special SEO tools to get more exact information on each keyword including Serpstat, Google AdWords, Google Trends, SEMrush, and Ahrefs.
A properly optimized blog can bring you good profit for years. Don’t forget to make keyword research an essential part of full blog optimization.