Content marketing strategies are about getting the right information to the right people at the right time. Recent studies have shown that the majority of readers only get through about 60% of a piece of content.
It’s essential to have effective content in place that addresses what the audience wants. The trick is getting people to actually read your content. Consumers are spending more time researching before they make purchases, and brands can use content to provide the answers.
What Content Marketing Strategies Will Do for You
The right content will make your brand memorable and encourage consumers to choose your brand when they are ready to make a purchase. It’s important to answer questions, but you need to do so in a way that tells a story and grabs your audience’s attention.
Boring content results in readers leaving your site before they even get to the important information. It eliminates your chance of the reader using you as a trusted resource in the future. In essence, your content strategy is more important than trying to make your content go viral.
Powerful content marketing strategies will bring in new customers, educate users, drive revenue, and help build a strong brand. Careful planning and results-driven tactics are what really make your content soar. Here’s a list of the best strategies you can use in any industry.
1. Get to the Point
Nothing will turn potential consumers away as quickly as paragraphs of text that don’t provide any real value or insight. You need to write as you speak and get straight to the good stuff.
You should write your content in a way that is easy for your audience to understand. Never use business jargon that makes it difficult to get through. The key to great content is being conversational and informal.
2. Don’t Overwhelm Your Audience
Written content should look easy to read, even if you’ve got a complex and fascinating topic. You can easily overwhelm your audience members by throwing too much information at them. There is also a good chance that your quality level will take a plunge if you try to do too much in your content.
It’s difficult to keep a standard of quality when you are focused on providing excessive amounts of information. Break your text into small and easy to read paragraphs to ensure readers feel more comfortable taking on difficult content.
3. Add a Bit of Humour
Adding a little humour to your content can add life to an otherwise boring and mundane topic. Humour can also be an effective way to build personal connections with your target audience. One of the best tools is to adopt a tongue-in-cheek conversational style.
Keep it natural and throw in references to pop culture, or leverage ridiculous images to get your audience’s attention. The best part is that humour is contagious. When we see something funny, we want to share it with someone, which means that you can use humour to increase your following.
4. Always Remember Visual Appeal
Less is more when it comes to words on a page. Get creative and use pictures, graphs, icons, videos, or photos to tell your story. Interesting content always engages consumers, meaning that they are more likely to interact with your content if it adds value.
It’s common knowledge that videos and images are more appealing than pages full of text, so always use visual appeal to enhance the user experience.
5. Helpful Content Is Not Necessarily Boring Content
Focus on providing genuinely helpful information. Content creation is all about perspective. Generally speaking, “boring” content won’t actually be boring to the people who need it. Always ask yourself what you would want to read if you were looking for information.
Think about what you want your audience to learn from your content, what the most important point to take away from your content is, and how someone who reads your content would describe it to someone else.
6. Be Specific
At the intersection of being helpful and getting to the point is writing with a specific focus in mind. For example, if you sell pet food, your audience is probably interested in learning about pet health and nutrition.
Your aim should be to cross your industry expertise with your audience’s interests. Your content will be far more helpful if you focus on specific scenarios and examples that relate to your followers. Each piece of content should have one clearly defined purpose – no more and no less.
7. Concise Use of Words
It pays off to invest in a professional editor who knows how to grab the audience’s attention in few words. You want someone who can say what needs to be said in 20 words, rather than 100. Your online audience doesn’t have time to waste cutting through clutter.
In other words, your followers don’t want to read a paragraph when all that’s needed is a sentence. Every unnecessary word you use only dilutes your content and takes away from your message’s meaning. Remember to keep it short and sweet. Keeping your writing concise is the key to success.
8. Use Relatable Analogies to Explain Complex Concepts
Readers will quickly steer away from content that they deem to be confusing. You need to explain complex topics in a relatable way in order to keep your audience’s attention. If you work in a complicated industry, it’s smart to simplify your message.
Use straightforward analogies and eliminate any complex jargon in order to explain your concept in a way that’s easy for your readers to understand. This is especially important when your target audience members are not subject matter experts.
9. Conduct Interviews with Interesting People
People are far more open to information conveyed by authority figures or celebrities who can speak on specific topics.
Find people in your niche who have some influence, and ask them to conduct an interview with you. Interviews with experts are a great way to gain brand trust, generate a genuine interest from your target audience, and convey in-depth and valuable insights into your brand.
10. Be Controversial
A great way to increase organic traffic and build engagement is by writing controversial content while backing up your opinions. People are often eager to listen and respond to controversial topics, regardless of whether or not they agree with you.
The “shock” factor is a great way to draw attention to your brand. Controversial content is very effective for getting the conversation going, and it encourages people to interact with your brand.
Alexander Dance
Latest posts by Alexander Dance (see all)
- 10 Content Marketing Strategies That Work in Any Industry - March 14, 2018
Hello Alexander,
I too agree with your statement that content marketing is very important. If you write an ideal content for your website then your website will surely gain traffic. As it is said in the content marketing Industry that content is the king.
This content marketing strategy is very helpful for all newbie marketers. Thanks for share these content marketing strategies.
As we know that content is very important but we don’t know how to write good content.Now after reading this blog post i collected lot of information about content writing.Looking forward to see some more posts on this particular topic.
Regards,
Raj Roshan
Hi Sir Alexander,
I find your article informative, these ways are the best things to do when promoting your business. I would be looking forward to your blogs…
Hi Alexader,
That’s a wonderful post, really valuable though. As usual, writers, content strategist, and marketers always said that content is king. It is the brain that needs to be supported always. I hope people like you will not get tired of sharing their ideas with us start-ups.
Thanks
Hi Shivam,
I agree.
Very easy to read a bunch of existing blog posts and collate them, much harder to actually connect with the audience
For any content marketer or a business entrepreneur this post is like a bible of ideas. Once these ideas will be executed, they will surely pull in success for any content marketer. Thank you so much for this good read.
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We all know that the content is very important. And while writing you need to be very specific.
thansk for the information Alex
in Indonesia, we should to try this, because to be honest, marketing startegies in indonesia lack of actions
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I am looking to stable my Carrer as the content writer, Very Impressive and helpful for me.
Most of the new content writer thinks that we have to write a lot to get traffic but from your blog, my all doubts are clear now.
Internet Marketing is so interesting as we can target customers across globe and increase sell
Thanks, for sharing the Content Marketing Strategies. Its really helpful for me. We all know that the content is important for any website.
How easy is it to find people to interview? is there a strategy for every niche? I def need to add more pictures to my site.
Great advice thanks again!
Hi Danny,
Between search engines and social media search, finding people to interview should not be difficult. Please note that I cannot allow links to g.a.m.b.l.ing sites and I consider b.in.go part of that.
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Hi Danny,
To follow up on what Gail said, you’ll usually find a good portion of the people you ask will be flattered that you ask and you’ll get and interview through that, so it isn’t a bad idea to just put together a list of people you actually want to interview and just ask them.
However, if you want a better converting approach try searching Twitter for “podcast interview” plus your niche and you’ll find tonnes of examples of people that have consented to interviews before.
Well said Alexander Dance, in this actual world, content marketing is very important. All the content marketing strategies that you’ve mentioned are very effective tips and can help the business a lot.
Thank you for sharing this.
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Great post Alexander,
Content marketing is, and will remain a critical aspect of any online business. It does not matter what industry you are into, great content will definitely help you to build your brand, and attract to you more loyal readers and customers.
A lot have actually been written on the internet about content marketing, but I love how simple and actionable you made this post.
I agreed with your point that a poor and boring content will often drive your readers away, and I can very well relate to that.
Furthermore, I hate it when I visit a web page and instead of the article giving me exactly what I came for, It’ll be beating around the bush. The point is this, people no longer have the time to waste on all those boring stories. If you must tell a story on your content, you want to make sure it’s interesting and highly engaging else, it will not be able to achieve its purpose which is to convert random web surfers to loyal readers, and then to customers.
Overall, nothing beats effecting and actionable content, and I think that every webmaster should make it the pillar of their marketing campaigns.
Absolutely a great article on Content Writing, loved reading it.
If your content is not engaging, the visitor will switch to some other.
I am constantly in touch with website content writing services in India, that helped me each time whenever needed.
Anyone in need of Website Content Writing Services in India click on the following link.
http://amfill.com/website-content-writing-services/
Hey Alexander,
Thank’s for sharing useful marketing strategies!
Your article has helped me a lot. I will regularly follow your blog.
Hey Alexander,
These tips are really helpful, thank you for sharing this with us.
I have bookmarked this page, keep posting these types of content 🙂
Best Regards,
MD Wasil Ansari
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Ah, using analogies. A wonderful suggestion! Nothing better to get what you’re trying to say across.
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Many thanks for sharing this informative post. These ideas would help us in working on the content marketing strategies implemented on our business website.
Great Strategies. As per my knowledge content is very important whether it is on your blog or on website as catchy content can easily attract users to visit your website and remain there for sometime. You can easily increase your website traffic if your content is perfect.
This is very accurate as i am a contributor to some blogs of brands. I agree with you that humor is a key but helpful content doesn’t mean its boring content. Some customers might look at your content looking for help and they might still enjoy it if you have the right mix of content. I also advice people to always align your content to what is trending. Look for social media sites, see what people are sharing, and then produce your own.
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These is great advice for bloggers. Blogging isn’t the easiest thing to do and your article on content marketing strategies is great thanks for nice article tell more about concise use of words
Content marketing is the backbone always and i have read this blog is very helpful and very nice ideas and am sharing this blog information with friends.
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Content is very important for every business. And you have mentioned each and every part of it. I really appreciate your work. This article is worth reading and sharing. Thanks.
HI Alexander, I do like to keep it simple for my readers when I write. I try to stay at the 6th grade level. Sometimes it can be hard to reach long form content doing that but I don’t like to add too many words just to reach a word count.
Thanks for the informative tips here! I haven’t tried the controversial tip much over the years. I may do one soon, thank you!
Hi Lisa,
I guess it depends on what you are writing about.
I agree you should always explain things in as simple terms as possible, but if your target audience is already has quite advanced knowledge writing at a 6th grade level could come across as talking down to them
Now a days having a good and unique content is very essential to rank your website on top..
Thanks for sharing this post..
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Content is the most important part of every field, whether it’s a website or blog or any other thing.
when we read an article or blog, Or we visit any website we always read some content of that particular page, So its really very important part of every business.
You have mentioned each and every important part of content writing and marketing, So I really appreciate this and hope I will have some other important and valuable blogs and articles from you.
Regards. 🙂
I believe that content i still the king and you should invest some time writing or you should write it yourself.
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content marketing is the backbone of any brand which i guess and how you present it to your targeted audience great concern alex and really imperative one thanks for the sharing
Your blog is really very nice and useful. Content marketing is really essential for best SEO also. Now days if content of the website are unique then google crawl easily.
Thanks for sharing this valuable information with us.
The benefits of online marketing is the capacity to highlight your brand beyond your local area and target more customer in result oriented fashion. The website or mobile app permits you to associate with individuals around the world at the same time. Thanks for sharing this useful article.
Hi,
Content marketing is still King. While we need to put a lot of efforts on creating actionable, thought-provoking content, I would say we need to our personality in front of our audience.
People remember the best content for more time but people remember best personality/people for life.
I often see people do all the hard work for writing content but fall behind in connecting with readers. To connect with readers, your content should not be boring, more insightful, statistically proven, have little fun, provoking users to take action and last but not least putting your personality too!
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Hi Matthew,
I agree.
Very easy to read a bunch of existing blog posts and collate them, much harder to actually connect with the audience
Hey Alexander Dance,
Thanks for sharing marketing strategies.
Great and informative information.
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I am a regular visitor to your website and I must say you’re doing exceptionally well. I like your point no. 09- Conduct Interviews with interesting people. I am running a motivational blog and I’m going to start an interview series on it. I am finding people whose stories can inspire layman to take action.
I will appreciate your effort if you can reply me on what type of questions should I ask them while I am running a motivational blog?
Thank you very much for your valuable support.
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Hi Shubham,
I’m not really an expert in the motivational niche. For help with this though, I would recommend listening to the Tim Ferris podcast or Lewis Howes School of Greatness podcasts.
They both interview people about their habits and methods for achieving great things
Hi, Alexander. Definitely, I will try to listen to podcasts of Tim Ferriss. I had no idea about Lewis Howes, so you’ve added another golden nugget to my to-do list.
Thank for your support. Keep posting such valuable contents.
shubham would love you to read ..(Surprise) 97+ Excellent Personal Development Books to Read Before You Die