Moz 2.0 has landed. Domain Authorities were not changed at 11:55 CST, but we saw the changes around noon CST. Read more in the Moz 2.0 post here.
In today’s world where nearly every piece of machinery has been digitized, having a website for your business is very important. If you run your own enterprise, and you don’t have an online home of your own, you’re signing up to miss out on opportunities from the get-go.
Websites are generally referred to as a business’ identity. Through your site, people get to know about your products and services, and they are introduced to your story—
- who you are
- why you started your brand
- what you believe in
- what you contribute to society.
Needless to say, websites can help you further expand your business.
It’s also safe to say that the world wide web has a the greatest reach compared to any other medium available. While generating traffic to your site calls for time, several services hasten this process and ensure your mark in the digital world.
Enter, Moz.
What Exactly is Moz?
In a nutshell, Moz is a software company whose tools are intended to aid users in improving their search engine visibility. According to the Seattle-based software as a service (SaaS), nearly 90% of those who sign up come from referrals, social media platforms, and organic searches.
This figure is especially notable as Moz lives up to what they preach—making use of SEO to boost their inbound marketing game plan. Founded by Gillian Muessig and Rand Fishkin in 2004, Moz used to be called SEOmoz.
Its users have come to love the ability to measure, monitor, and examine both offsite and onsite facets of a site’s search engine optimization extent. With all that established, there has been a buzz about the shift of technical aspects regarding the science of domains and control.
History
For the longest time, Moz has depended on guiding the Domain Authority (DA) adjacent to uncontrolled sets of search results. In fact, this practice has been the everyday procedure in the online world.
Moz has discovered a better way to shake things up and develop Domain Authority to be more dependable. Particularly, the Domain Authority score now better reflects their understanding of websites that don’t rank despite the use of keywords.
Algorithm
As opposed to keeping confusing models confidential, Moz has shifted to a network that is more neutral. This in itself presents a variety of advantages, one of which is being able to expose link manipulation.
As a result, the Domain Authority’s ranking determiners have drastically improved. Apart from checking link counts, Moz has been able to combine the politics of link distribution on traffic and quality as well as one’s spam score; this is only one of many similar benefits to the new DA.
Introducing Moz Link Explorer
Positioned in the center of Domain Authority’s core existence is the Moz Link Explorer, the industry’s popular link index. With close to 40 trillion links, Moz’s remarkable data capacity is translated to calculable statistical work and referred to as a sought-after industry standard.
How will this affect users?
All these elemental changes to Domain Authority will bring about a more reliable metric. Users can bid good-bye to spamming and look forward to improved correlations.
The best part this update brings is being able to shape Domain Authority into a machine that adjusts to every revision Google makes.
This implies that several changes will be seen now that the new Domain Authority is launched. While Moz has made an effort to retain a similar look and feel, the improvements the update will bring will have some level of fluctuation in the Domain Authority scores.
What should be done?
The first point users have to remember is to approach Domain Authority as an analogous metric, and not one with absolution. Remember that it’s more important that your website is relative to the sites of your competition and not whether it increases or drops.
Now that the new Domain Authority is out, keep a close watch on your score and your competitor’s too. As mentioned earlier, both your rankings will fluctuate, probably with similar patterns.
Set the expectations of your members and target market
It’s imperative that you set the expectations of your webmasters and customers regarding the improvements that Domain Authority is expected to roll out.
It’s a given that change may be disruptive, but remember that this update is bound to let users make wiser decisions involving SEO tactics in the future.
Domain Authority will pattern after Google
Lastly, expect Moz’s journey to improvement to be a constant endeavor. As Google initiates dozens of algorithm changes per year, the Domain Authority is expected to be more responsive and reflective to whatever Google changes.
If Google generates elemental algorithm updates such as Panda or Penguin, you should know that the Domain Authority will be more powerfully relevant than it has ever been before.
Moz launched the updated Domain Authority on March 5, 2019. This site saw the changes around noon CST. Check to see how your site fared. And remember, you can only expect better results from here on!
Additional Resources about the Moz DA Update:
- Moz: A Comprehensive Analysis of the New Domain Authority (Mar 5, 2019)
- How to Use Domain Authority 2.0 for SEO – Whiteboard Friday (Mar 8, 2019)