Online storeowners and their teams often do business blindly, not making use of all the data their websites accumulate every day. The use of ecommerce analytics can help entrepreneurs gain vital information at a glance so their businesses can grow.
A platform such as Metrilo uses online data to offer actionable insights and does the heavy lifting of analysis without being overwhelming.
If you want an ecommerce health check today, this 8 Crucial eCommerce Metrics Guide, complete with practical tips, will help you use each metric to your business’s benefit. It comes with two cheat sheets for you to fill in your numbers in order to compare them against your benchmarks.
The Importance of Ecommerce Analytics
“Data analysis” tends to be a term too fancy and data analytics solutions too expensive for an industry mostly run by small businesses. SMBs find it hard to sift through all available features and feel they won’t be able to get a good ROI for such software.
But in the long run, any business seriously desiring growth should have analytics in place. The good news is that progressive people are offering high quality solutions that guarantee growth.
Metrilo Evaluates Your Company’s Performance
Metrilo monitors all crucial performance metrics, including:
- acquisition channels
- conversions
- ready-to-use sales funnels
- revenue
- retention
- product correlations
- visitor and customer behavior
These metrics can be further narrowed down by:
- channel
- product
- cohort
- campaign
- UTM source
- device
- location
- referrals
- actions taken/not taken on the site
Metrilo Personalizes Your Data
Metrilo collects all relevant customer information in neat profiles so that the people behind the orders are not faceless. The profiles, together with customer session histories, are gold mines for insights into what customers are interested in, what their buying concerns are, how long their decision-making processes take, and much more.
Metrilo Allows You to Tailor Your Campaigns
Metrilo uses customized email campaigns to let online stores act on the insights they collect. Any customer segment can be reached with different offers, such as coupons, products, and CTAs. All campaigns are tracked and measured by engagement rates and revenue.
Metrilo Is Cost-Effective
The best part is that Metrilo bases its plans on unique monthly visitors, rather than on events, as many other solutions do. Prices start at $59 for 10,000 unique monthly visitors and go up to $299 for 180,000. Customized plans, annual plans, more visitors, and partnerships with agencies are all possible as well.
Metrilo makes integration with Shopify, Magento, WooCommerce, and custom solutions fast and easy, as well as offering a free, all-feature, 14-day trial.
Metrilo Gives You the Best ROI
Metrilo measures your marketing efforts and optimizes spending in order to attain the best possible ROI. It tracks offers and inventory performance and makes customer relations more relevant, timely and humanized. In short, Metrilo transforms data into answers.