If you’re new to WordPress, it’s a good thing that you got in the game. Among the different CMSs available, WordPress has the most users: over 75 million and counting, all over the world.
And there’s a good reason why. The ability WordPress gives you to customize your pages and to achieve the appearance you are looking for is what attracts a lot of users to the platform.
WordPress Theme Design
When using WordPress, there are various possible levels of difficulty involved in tweaking your website. How difficult that process is all depends on the theme or framework you choose. Whether you have no design skills or have a wealth of coding experience, there is a theme that’s perfect for you. The problem is finding that exact one that suits your needs and experience level.
This post will help you determine which WordPress theme you should select. Along the way, we need to discuss the type of site you are running in order to match it with the kind of design that is appropriate for your site.
What kind of site do you have?
People create websites for specific reasons, and those reasons decide the type of WordPress theme you need. Below are the most common and basic types of sites online:
- Portfolio: For freelancers who want to display their sample works to prospective clients online.
- Blog/News: For bloggers and publishers who want to provide their readers with content on a consistent basis.
- Business: For business owners and entrepreneurs looking to launch their products and services to their online audiences.
- eCommerce: For sellers and vendors who want to provide a platform for their online customers to place orders and receive them at their doorsteps.
If your site falls under any of the categories above, then there will be a WordPress theme waiting for you to use it!
The best themes for the type of site you have
Below are the different types of theme designs that will help supercharge your WordPress site.
Magazine (for bloggers)
Magazine themes have a slider on the visible part of the screen after it completely loads. This area is referred to as “above the fold.” The purpose of the slider is to flip the latest and best posts of the day using their respective feature images.
Below the slider are earlier posts, normally shown under the different categories the blog or news site offers. On the side are the social media buttons so visitors can follow the site for updates on Facebook, Twitter, and other platforms. This area also features ad blocks as a way for bloggers and news site owners to profit from their incoming traffic.
The magazine theme puts content at the forefront, which is crucial for any publisher. Assuming that a publisher’s readership looks for the latest topics of the day, it is imperative that publishers always deliver the the goods. With the magazine theme, bloggers are sure to showcase their best and most recent content according to the interests of their audiences.
Professional (for portfolio or business)
Professional WordPress themes are designed specifically so you can put your best foot forward for your clients. Since your goal is to get potential customers to hire you or to subscribe to your services, this type of WordPress theme is focused on conversions.
Most homepages of professional WordPress themes have a stunning and eye-catching image shown above the fold. They also include persuasive web copy and a button that links to a certain page on your site, usually an order page. The purpose of this minimalist approach above the fold is to direct the attention of visitors to clicking on the button so you can enjoy higher conversion rates.
Below this section are additional details about yourself or your company. You can feature your mission statement, sample works, testimonials, and a contact form where readers can write questions and inquiries about your offers.
For starters, you can search for free WordPress themes from Colorlib. This post primarily contains professional themes that will help you create a powerful business site.
Similar to professional WordPress themes, the purpose of eCommerce themes is to make a sale or conversion. Since your business is there to make money with the products or services you are peddling, eCommerce site owners need to choose themes that emphasize their products. Therefore, most eCommerce designs show categories of products being sold, the best-selling products, and a signup form for newsletters and discount codes.
However, the problem with running an eCommerce site goes deeper than choosing the theme itself. As an online shop owner, you need to worry about processing buyers’ orders and shipping the products immediately upon payment. You will also need to provide different payment options in order to increase your chances of making sales. You need to consider these factors when finding an eCommerce theme to hold your site together.
Thankfully, in addition to choosing a theme, you can use WooCommerce or Shopify as a framework where your eCommerce site can run. This way, you can focus on selling your products while the platforms take care of the more menial tasks for your online shop. Also, both have specific WordPress themes that you can choose from to achieve your desired look for your store.
Wrapping it up
Building a site should be a cinch if you know what you’re doing. While choosing a WordPress theme might seem trivial, these themes nonetheless play a crucial factor when it comes to presenting your content to your audience.
Put a premium on content (for publishers) or on your products/services (for freelancers and businesses). By doing so, you can achieve your goals much faster and more efficiently because you are providing your target market with a seamless user experience.
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