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Why Your Business Needs SEO

February 27, 2016 By Dana Davis 39 Comments

It is hard to create a successful online business. The competition is very fierce in most industries. You have to worry about taking on companies that have been established for many years.

Why Your Business Needs SEO

However, that is not the only hurdle you will need to overcome. There are also many new businesses just like yours that are springing up every day. This makes the market even more crowded than it already was.]

Table of Contents

  • Why Your Business Needs SEO
    • SEO has a proven track record
    • SEO is cost-efficient
    • SEO is targeted
    • You competition uses SEO
      • Dana Davis
      • Latest posts by Dana Davis (see all)

Why Your Business Needs SEO

You need to do everything possible to set your company apart from your competitors. You need to let the world know that your website exists. One of the best ways to do this is by using search engine optimization (SEO).

Here are some of the biggest reasons to use SEO for your website.

If you’re here, you’ve likely heard of SEO or search engine optimization. Search Engine Land defines SEO as:

“The process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

The term SEO originated back in the 90s when websites started to crowd the Internet. Since there were fewer websites back then, getting a website to show up in search results was a new and simple process, so marketers were not considering making it part of a their strategies.

Flash forward to 2009. Marketers started seeing the need for SEO and slowly begin taking advantage of it. As the years went by, SEO grew into being a must for companies looking to grow.

Cathie Dunklee-Donnell has been involved with SEO for over 10 years, as the owner of Calgary Online Marketing, she helps her clients get on the first page of Google. Here’s why she believes in SEO.

SEO has a proven track record

Whether they intended to or not, almost all websites have used SEO at some point. Some used it better than others – refer to sites on the first few pages of the search engine results pages. As noted by Search Engine Land, through the years SEO has:

  • Connected users with valuable information near them (local SEO).
  • Improved usability, offering users more relevant content.
  • Given users engaging web experiences.

SEO is cost-efficient

Some would say SEO is ‘affordable,’ but since that term is in the eye of the beholder, I’m going to say SEO is cost efficient – especially in comparison to other forms of marketing.

A billboard or radio advertisement, for example, could cost tens of thousands of dollars, while on average, SEO costs much less per year. Even after a new website is set up for SEO, it is necessary to continue to build visibility and monitor incoming links.

While AdWords and other PPC (pay-per-click) can immediately bring traffic and buyers, you have to keep paying indefinitely. SEO can be less expensive over time, but can take many months to get results.

Do your homework before investing. Learn what to consider when hiring an SEO company.

SEO is targeted

Go to Google. Type in ‘top sports cars.’ Now, have a friend do the same thing. 9 times out of 10, you will each get different results. Google personalizes search from user to user. While users have mixed feelings about this (just 39.1% of respondents in a survey cited by Search Engine Watch said they liked the idea of personalized searches), it’s a genius move on Google’s part.

I’ve found that personalized search is especially beneficial in helping small, local businesses earn revenue. One of the factors Google looks at when showing websites to users is their location. Personalized search is unique in that it show results based on where that user is searching from at that time.

You competition uses SEO

Do you want your competitors showing up before you in search, getting business that could be yours? Of course not. But, this is what has happened to many businesses and what can happen if your website is not search engine optimized. Expect your prospects to use a search engine when looking for your products or services.

With 60% of consumers starting their research on a search engine before heading to a specific website, your business needs SEO on more than just its website if you really want it to stand out among your competitors. Other places to implement SEO include:

  • On your blog
  • On all your social media profiles and activities
  • In email marketing communications

In closing, SEO is no longer a ‘nice to have.’ It’s a must and needs to be part of your digital marketing strategy. 

81% of Shoppers Conduct Online Research Before Buying [Infographic]

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Dana Davis

Dana Davis focuses on small business and the use of gifts to show appreciation in relationships. She researches gifts of all kinds and especially personalized and engraved executive gifts for ExecGiftsBlog.com.
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Latest posts by Dana Davis (see all)

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Filed Under: SEO / Google / Organic Traffic Tagged With: SEO / Google / Organic Traffic

Comments

  1. Octiv says

    November 4, 2019 at 12:19 pm

    This is a great infographic I plan to share with our clients and followers. Thanks!
    Octiv would love you to read ..How Online Branding Can Impact SEOMy Profile

    Reply
  2. Matt says

    September 12, 2017 at 10:20 am

    Pretty much every site needs SEO if they want to survive in 2017. Cool infographic.. packed with data.
    Matt would love you to read ..Alt-Right Activists Call for Google Boycott After Employee Is Fired for Anti-Diversity PaperMy Profile

    Reply
  3. SAP HANA says

    December 8, 2016 at 10:07 am

    Hi, Thats good. You have given good explanation with presentations. But I could not find much with yoast woocommerce SEO plugin.

    Reply
  4. Narinder Kumar says

    November 20, 2016 at 10:23 pm

    thanks to write a good content for seo. i think seo is good process to getting a organic and free traffic own our blog and website its also increase the visibility of our webpage in google search result. so seo is a great techniques to increase your online business visibility.
    Narinder Kumar would love you to read ..How to choose the right keywords for SEO?My Profile

    Reply
  5. Vicky says

    October 5, 2016 at 5:45 am

    SEO is the best way to grow our business from top of the bottom & your post is fabulous about why our business needs SEO.

    Reply
  6. zoya mughal says

    September 16, 2016 at 8:24 am

    I think you are right. SEO is very useful for business. It increases sales, clients, website rank, goodwill. Thanks, Dana! for the nice & wonderful article. and amazing post i personally like this post keep it up dear
    http://naveedtech.com/clash-clans-v8-332-16-mod-apk/
    zoya mughal would love you to read ..Clash of Clans V8.332.16 Mod APK Unlimited Gems Hack [Latest]My Profile

    Reply
  7. James Parker says

    July 16, 2016 at 11:16 am

    Thanks for great tips on SEO. It is very important for any business to do so in business and it helps to gain more popularity worldwide whether it is small or big. Information given by you is very useful for everyone doing business.

    Reply
  8. Silas says

    May 2, 2016 at 5:35 pm

    Seo can not be learnt overnight but investing a full 80 hours a week for at least 4 weeks would definitely get you the basics you need to do your own digital marketing.

    Reply
  9. Jack mollir says

    April 21, 2016 at 5:35 pm

    Hi Dana davis 🙂 This amazing article as always 🙂

    Every business should made a good seo for making the business effective and get great results in the end.

    GOOD SEO ========> TRAFFIC
    TRAFFIC =========>MONEY

    Reply
  10. Repel aisch says

    April 17, 2016 at 8:33 pm

    Yes seo is very important subject for online business i was started a shop a year ago i was making some poster and give them to the people but i did not get good customer from last four months i was hired seo specialist for doing seo for my site and they have done good job now i am getting good customer each day.
    Repel aisch would love you to read ..Give a Huge Push to Sales with More Product ImagesMy Profile

    Reply
  11. Bruce Mesnekoff says

    April 8, 2016 at 8:01 am

    Nice article Business Needs SEO really helpfull. Very impressive article I am now regular visitor of your website.

    Reply
  12. Rusal Rais says

    April 7, 2016 at 9:12 pm

    Yes every business should add a plan for better seo for making the business effective and get great benefit from it. your given info is really correct.
    Rusal Rais would love you to read ..Give a Huge Push to Sales with More Product ImagesMy Profile

    Reply
  13. Jitesh Manaktala says

    April 7, 2016 at 10:41 am

    Small businesses have a lot to benefit from SEO will increase your clients, sales & organic ranking. Thanks for sharing informative article.

    Reply
  14. Akshar Mohan says

    April 7, 2016 at 4:14 am

    Hey! Davis, thanks for sharing this amazing Article about SEO.
    You’ve explained very well by using that Info-graphic image, you’ve answered all my questions.
    Akshar Mohan would love you to read ..SEO PowerSuite- Blog-site SEO BoosterMy Profile

    Reply
  15. Vijay Kumar says

    April 5, 2016 at 5:19 pm

    Devis, please tell me that how can i drive more traffic from Facebook, Twitter and Instagram. Is this possible?

    Reply
  16. Vijay Kumar says

    April 5, 2016 at 5:16 pm

    I am agree with the author. We really need a good SEO for every business, thanks Devis, I found your post really useful for me.

    Reply
  17. Md.rasel says

    April 2, 2016 at 8:31 pm

    You are absolutely right we need to continue Seo for getting larger amount of customer as google is huge source for getting better customer. i will be continue seo for my business all the time.
    Md.rasel would love you to read ..Clipping path and UsesMy Profile

    Reply
  18. Nikolay Stoyanov says

    March 25, 2016 at 2:13 pm

    Really nice article Dana! In today’s world, in which most people shop online, you have to have online presence in order to compete and survive. Even though we may think that our articles and website are great on their own, we need to optimize them so that we can rank higher in Google and attract more visitors. It is simple as that. Like any other form of marketing, you really need to invest a lot in it so that you can get the necessary results.

    Reply
  19. Carrolls says

    March 14, 2016 at 9:19 pm

    Thanks for the information…. really great article. keep posting this kind of stuff.

    Great Tips. I am very happy to read your article. You are a very good content writer.Thank you for posting such a great article…!

    Read more: http://www.seoallrounder.com/mailchimp-vs-aweber/#ixzz40YmLmHHp
    Carrolls would love you to read ..Weathertex External WeatherboardsMy Profile

    Reply
  20. bootach says

    March 14, 2016 at 6:56 pm

    SEO is the need of the hour. Every business that wants success should do SEO that is helpful to grow the business. This is very informative post that you shared with us. Thanks for the post.
    bootach would love you to read ..Windows XP Professional Sp3 Serial Key NumberMy Profile

    Reply
  21. Vinz Prasetyo says

    March 14, 2016 at 12:53 am

    very interest article. I’m beginner blogger, this article very helpful for me.. thank you so much.
    Vinz Prasetyo would love you to read ..Inilah, 13 Pesona Wisata Magelang yang Wajib Anda KunjungiMy Profile

    Reply
  22. Kevin Knight says

    March 13, 2016 at 11:59 am

    Great to know about importance of seo in business and how it helps to gain more popularity worldwide.Will definitely go through it in details once again
    Helpful note

    Reply
  23. Danish says

    March 12, 2016 at 7:24 am

    In the case of online markets, the review system is a life saver and breathing air for those whose businesses are not really going anywhere. They can do this and see their business go boom.

    Reply
  24. pagla mama says

    March 12, 2016 at 2:55 am

    I think it will be very helpful. Because SEO is more important part of a website. Of course it is a very difficult job. But as we know something to gain we can do hardworking.
    pagla mama would love you to read ..[Digital Playground] Teachers 2 XXX 2015 DVDRip DownloadMy Profile

    Reply
  25. Asif says

    March 11, 2016 at 2:37 pm

    SEO needs everyone for working on the web if any high-level website or business introduced on the web, they must be learned in SEO after that who has easily promote personal business or website for targeted people.
    Asif would love you to read ..Java Development Kit (JDK) Download & Configuration Tutorial.My Profile

    Reply
  26. timmy says

    March 10, 2016 at 12:33 pm

    Great post!

    Thanks a lot for this article ,

    website and doing SEO on it and now a days SEO is pervasive as we need it every business whether its small or big.

    Reply
  27. John Carroll says

    March 9, 2016 at 10:47 pm

    Thank you for sharing this story. Good on you. In the hope of progress Great Post!!! I like ItI’
    John Carroll would love you to read ..Weathertex External WeatherboardsMy Profile

    Reply
  28. Narendra Wetkoli says

    March 8, 2016 at 6:05 am

    This is Great article from customer as well as buyer point of view, specially the Infographic part is good.

    Reply
  29. sudhir kumar says

    March 5, 2016 at 12:53 pm

    Very useful and effective article for me. I m really impressed sir thanks for sharing. It is surely help who newly started their business and hesitated to promote.

    Reply
  30. John Carroll says

    March 3, 2016 at 8:07 pm

    HeyThank you for this blog! Seriously useful info.I have bookmarked this and i also am looking forward to reading new articles.i share it on Digg beacuse i enjoy your article.and i also share it in my new blog : http://www.carrollswholesale.com.au/Thnaks!

    Reply
  31. Mahesh says

    March 2, 2016 at 11:19 am

    Very informative blog on SEO. Thanks for taking time to provide this exclusive blog with us. I gained more knowledge by reading your post.
    Mahesh would love you to read ..SAP BASIS TrainingMy Profile

    Reply
  32. parag says

    March 2, 2016 at 10:07 am

    Not awesome but excellent content.It is the best way to promote business online. SEO can turn business into brand.

    Reply
  33. Mazahar says

    March 1, 2016 at 11:32 am

    I think you are right. SEO is very useful for business. It increase sales, clients, website rank, goodwill. Thanks Dana! for the nice & wonderful article.

    Many Thanks!
    Mazahar would love you to read ..Top IT Companies in LucknowMy Profile

    Reply
  34. Bailey Kosky says

    March 1, 2016 at 10:19 am

    Great article. What I in person like regarding SEO is once done it right, it will work for an extended term. it is usually nice to understand that your web site is searchable. extremely totally different from social media channels promotions: you stop touching them or pay money for adverts – folks typically dump you. SEO is different: your Web is searchable – traffic goes to your site, freed from charge.

    Reply
  35. Narendra Sahoo says

    March 1, 2016 at 1:48 pm

    Many thanks for the update. Yes, SEO is needed for growing your business and also creating your branding in online market.

    Reply
  36. Alexandermark says

    February 29, 2016 at 11:38 am

    SEO is very important for new business to increase the visistors to our websites through the search engine. This article is very engaging and informative information, thanks for sharing.

    Reply
  37. dnan says

    February 29, 2016 at 7:30 am

    SEO is required by every business, as it not only increases the ranking on targeted keywords but also make website good and increase links of website. Online shopping business should go for SEO more rather than Paid advertisement.
    dnan would love you to read ..Slide #4My Profile

    Reply
  38. bharat says

    February 29, 2016 at 5:54 am

    SEO is the need of local business. It is the best way to promote business online. SEO can turn business into brand.

    Reply
  39. Cindy Hoffman says

    February 28, 2016 at 11:30 am

    Nice write up there Dana,
    SEO is the rage in the internet marketing world these days and every business needs to move with the internet trends. It’s however important to note that it is not all the SEo methods are good, some use black hat techniques that will pull down the website. I also loved that infographic. Will be sharing this.

    Cindy

    Reply

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