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Why Your Business Needs SEO

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It is hard to create a successful online business. The competition is very fierce in most industries. You have to worry about taking on companies that have been established for many years.

Why Your Business Needs SEO

However, that is not the only hurdle you will need to overcome. There are also many new businesses just like yours that are springing up every day. This makes the market even more crowded than it already was.]

Why Your Business Needs SEO

You need to do everything possible to set your company apart from your competitors. You need to let the world know that your website exists. One of the best ways to do this is by using search engine optimization (SEO).

Here are some of the biggest reasons to use SEO for your website.

If you’re here, you’ve likely heard of SEO or search engine optimization. Search Engine Land defines SEO as:

“The process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

The term SEO originated back in the 90s when websites started to crowd the Internet. Since there were fewer websites back then, getting a website to show up in search results was a new and simple process, so marketers were not considering making it part of a their strategies.

Flash forward to 2009. Marketers started seeing the need for SEO and slowly begin taking advantage of it. As the years went by, SEO grew into being a must for companies looking to grow.

Cathie Dunklee-Donnell has been involved with SEO for over 10 years, as the owner of Calgary Online Marketing, she helps her clients get on the first page of Google. Here’s why she believes in SEO.

SEO has a proven track record

Whether they intended to or not, almost all websites have used SEO at some point. Some used it better than others – refer to sites on the first few pages of the search engine results pages. As noted by Search Engine Land, through the years SEO has:

  • Connected users with valuable information near them (local SEO).
  • Improved usability, offering users more relevant content.
  • Given users engaging web experiences.

SEO is cost-efficient

Some would say SEO is ‘affordable,’ but since that term is in the eye of the beholder, I’m going to say SEO is cost efficient – especially in comparison to other forms of marketing.

A billboard or radio advertisement, for example, could cost tens of thousands of dollars, while on average, SEO costs much less per year. Even after a new website is set up for SEO, it is necessary to continue to build visibility and monitor incoming links.

While AdWords and other PPC (pay-per-click) can immediately bring traffic and buyers, you have to keep paying indefinitely. SEO can be less expensive over time, but can take many months to get results.

Do your homework before investing. Learn what to consider when hiring an SEO company.

SEO is targeted

Go to Google. Type in ‘top sports cars.’ Now, have a friend do the same thing. 9 times out of 10, you will each get different results. Google personalizes search from user to user. While users have mixed feelings about this (just 39.1% of respondents in a survey cited by Search Engine Watch said they liked the idea of personalized searches), it’s a genius move on Google’s part.

I’ve found that personalized search is especially beneficial in helping small, local businesses earn revenue. One of the factors Google looks at when showing websites to users is their location. Personalized search is unique in that it show results based on where that user is searching from at that time.

You competition uses SEO

Do you want your competitors showing up before you in search, getting business that could be yours? Of course not. But, this is what has happened to many businesses and what can happen if your website is not search engine optimized. Expect your prospects to use a search engine when looking for your products or services.

With 60% of consumers starting their research on a search engine before heading to a specific website, your business needs SEO on more than just its website if you really want it to stand out among your competitors. Other places to implement SEO include:

  • On your blog
  • On all your social media profiles and activities
  • In email marketing communications

In closing, SEO is no longer a ‘nice to have.’ It’s a must and needs to be part of your digital marketing strategy. 

81% of Shoppers Conduct Online Research Before Buying [Infographic]

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Dana Davis

Dana Davis focuses on small business and the use of gifts to show appreciation in relationships. She researches gifts of all kinds and especially personalized and engraved executive gifts for ExecGiftsBlog.com.
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Comments

  6. Thanks for great tips on SEO. It is very important for any business to do so in business and it helps to gain more popularity worldwide whether it is small or big. Information given by you is very useful for everyone doing business.

    Reply

  7. Seo can not be learnt overnight but investing a full 80 hours a week for at least 4 weeks would definitely get you the basics you need to do your own digital marketing.

    Reply

  8. Hi Dana davis 🙂 This amazing article as always 🙂

    Every business should made a good seo for making the business effective and get great results in the end.

    GOOD SEO ========> TRAFFIC
    TRAFFIC =========>MONEY

    Reply

  9. Yes seo is very important subject for online business i was started a shop a year ago i was making some poster and give them to the people but i did not get good customer from last four months i was hired seo specialist for doing seo for my site and they have done good job now i am getting good customer each day.
    Repel aisch would love you to read ..Give a Huge Push to Sales with More Product ImagesMy Profile

    Reply

  10. Nice article Business Needs SEO really helpfull. Very impressive article I am now regular visitor of your website.

    Reply

  12. Small businesses have a lot to benefit from SEO will increase your clients, sales & organic ranking. Thanks for sharing informative article.

    Reply

  14. Devis, please tell me that how can i drive more traffic from Facebook, Twitter and Instagram. Is this possible?

    Reply

  15. I am agree with the author. We really need a good SEO for every business, thanks Devis, I found your post really useful for me.

    Reply

  16. You are absolutely right we need to continue Seo for getting larger amount of customer as google is huge source for getting better customer. i will be continue seo for my business all the time.
    Md.rasel would love you to read ..Clipping path and UsesMy Profile

    Reply

  17. Really nice article Dana! In today’s world, in which most people shop online, you have to have online presence in order to compete and survive. Even though we may think that our articles and website are great on their own, we need to optimize them so that we can rank higher in Google and attract more visitors. It is simple as that. Like any other form of marketing, you really need to invest a lot in it so that you can get the necessary results.

    Reply

  21. Great to know about importance of seo in business and how it helps to gain more popularity worldwide.Will definitely go through it in details once again
    Helpful note

    Reply

  22. In the case of online markets, the review system is a life saver and breathing air for those whose businesses are not really going anywhere. They can do this and see their business go boom.

    Reply

  25. Great post!

    Thanks a lot for this article ,

    website and doing SEO on it and now a days SEO is pervasive as we need it every business whether its small or big.

    Reply

  27. This is Great article from customer as well as buyer point of view, specially the Infographic part is good.

    Reply

  28. Very useful and effective article for me. I m really impressed sir thanks for sharing. It is surely help who newly started their business and hesitated to promote.

    Reply

  32. Great article. What I in person like regarding SEO is once done it right, it will work for an extended term. it is usually nice to understand that your web site is searchable. extremely totally different from social media channels promotions: you stop touching them or pay money for adverts – folks typically dump you. SEO is different: your Web is searchable – traffic goes to your site, freed from charge.

    Reply

  35. SEO is required by every business, as it not only increases the ranking on targeted keywords but also make website good and increase links of website. Online shopping business should go for SEO more rather than Paid advertisement.
    dnan would love you to read ..Slide #4My Profile

    Reply

  36. SEO is very important for new business to increase the visistors to our websites through the search engine. This article is very engaging and informative information, thanks for sharing.

    Reply

  38. Nice write up there Dana,
    SEO is the rage in the internet marketing world these days and every business needs to move with the internet trends. It’s however important to note that it is not all the SEo methods are good, some use black hat techniques that will pull down the website. I also loved that infographic. Will be sharing this.

    Cindy

    Reply

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