I have to admit that I’ve looked at Flipboard before. And I just didn’t “get it”. But I had no idea of the benefits to site owners and bloggers until I did this research.
Did you know you can feed your blog content into a Flipboard magazine to generate more traffic and visibility? I didn’t. Or that people like Janette Speyer are offering Flipboard marketing services to many different types of clients?
Join us Wednesday, March 20, 2019 from 11:00 a.m. to 01:30 p.m. to get all your questions answered about how to use Flipboard to market your business and drive more traffic to your websites.
Go to the BizSugar Mastermind Community to find out more and get your questions answered. (You have to join first – very easy and totally free!)
Janette Speyer is our guest expert on Flipboard and a multilingual Marketing Strategist & Creative Content Creator for organic food companies. Hot Ice Media, the agency where she is a partner, is the first agency to offer Flipboard marketing services. Their full-service department is dedicated to promoting and marketing brands on Flipboard.
What is Flipboard?
Looking at Flipboard from a desktop doesn’t reveal the power of it for mobile devices, especially iPads. Watch this video to see how effective it is at displaying whatever content your target audience wants to view. You need to understand that to fully benefit from marketing yourself using Flipboard:
Now you probably have an idea why some people love to use it. They can read all their favorite news sites and blogs, easily selecting only what they want to see at the time. But how can that benefit you?
Janice teaches businesses how to create and market their sales brochures using Flipboard. In the announcement post of this AMA in the BizSugar blog, I mentioned that “PR Daily calls it ‘the next big thing’ in public relations.”
At this point, you still don’t know the power of what it can do for your brand. Yes, you can curate content to illustrate your thought leadership, build a community, and distribute whatever content you wish. But it goes far beyond that.
Some use it as a different type of Pinterest board where you “flip” things instead of “pin” them. But it is easier to organize them and create playlists of anything they way you might create a video playlist on YouTube.
Distribute Your Blog Content RSS Using Flipboard
Bloggers will love this. Janette said, “One of Flipboard’s hidden gems is that you can become a Flipboard publisher by submitting your RSS feed and it will populate content from your blog automatically.” Why didn’t we know that?
You can see an example here: Web Success Team blog Flipboard Magazine. Janette has already shared a video on how to do it and this link: How and Why You Should Add Your RSS Feed to Flipboard in the AMA comments.
Flipboard Can Benefit Any Business – Including YOURS!
Janette has an extensive portfolio of client Flipboards you can use for ideas. Or visit Janette Speyer on Flipboard and her 224 magazines! Here are just some of the Flipboard magazines she has created that are the most relevant to small business:
Flipboards about Flipboard:
- Getting Started with Flipboard
- Flipboard for Presentations
- FlipBiz Tips
- FlipBiz Community
Flipboards Related to Business:
- Using Flipboard to Build your Business
- Social Media Selling
- Influence Me (the current state of Influencer Marketing for Business)
- Marketing Content for your Brand
- Small Business on Facebook
- You and Your Business
- Social Media for Brands
- Young Entrepreneurs
Creative Ways Businesses Have Used Flipboard
In an interview on CMSWire for “Flipboard Is Seeing Strong User Growth: Here’s Why”, Janette described a few of the ways she uses Flipboard to benefit clients.
Janette Speyer, partner at Hot Ice Media and Flipboard marketing specialist, once used Flipboard to manage, monitor and track a contest. According to Speyer, “We ran this contest on Instagram. Participants had to cook a dish with a vegan cheese. We used Flipboard to track the dishes and to pick the winner.” In addition to being used to judge submissions, the Flipboard magazine served as the visual record of the contest, with the winning entry gracing the cover of the magazine.
About the Flipboard magazine, Speyer said, “Not only is it inspiring to look through, but it is also shareable and portable. The contestants really enjoyed seeing their masterpieces in a publication.”
Additional Resources about Flipboard
Want to know more? Join our Mastermind now by clicking on this button:
Then you can click into the forums or go directly to the event using this button:
Want to ask Janette something else? Here are her specialties:
Online Branding; Integrated Marketing; Gamification Marketing; Tribal Marketing; Search Engine Optimization; Search Engine Marketing; Social Media Marketing; Online Marketing; Creative Strategies; Graphic Design; Twitter, LinkedIn and Facebook Marketing; Content Creation; Online Promotions; Social Advertising.
Want to know how to leverage @Flipboard for #publishing and #marketing? Or to promote your business? Or to find clients? Join us and ask Janette to share her experience.
Start asking your questions now inside the Mastermind Community