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What is Google Hangout on Air? Find Out from Murray Newlands on Future of Engagement

May 8, 2012 By Gail Gardner Leave a Comment

Google Hangout Video Chat thumb A few days ago, Google (GOOG) launched its extension of its Google Hangouts feature. Google Hangouts are essentially Skype calls over Google Plus, but unlike Skype they’re easy to use, it’s free to call people anywhere, and you can have more people in the same videochat.

What Google did a few days ago was lift the cap on the number of simultaneous viewers so that it’s either non-existent or sufficiently large that it usually doesn’t matter. This lets content producers use Google Plus as a broadcast medium so that they can reach more people than if they use it as a purely social medium.

Check out what Murray Newlands has to say about it below in Future of Engagement:

Alerti social media monitoring graph on social media chatter surrounding the Google Hangouts on Air release:

Google Hangouts Alerti Stats

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
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« Your Business – People are ALREADY Talking About You Online so You MUST Join the Conversation
Brand Participation in Product Conversations – Future of Publishing »

Filed Under: Social Media Networking SMM Tagged With: google, google hangout on air, google hangouts, social media

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