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Building the Proper Visual Identity for Your Business [Infographic]

August 15, 2015 By Roxanne 26 Comments

One of this year’s on demand topics is related to the startup industry and brand building. To elaborate, there’s an increase in demand for providers and services – from hosting to domain buying – that operate in eco-friendly manners.

This could only mean that startups are slowly conquering the public eye, giving entrepreneurs the chance to turn their dreams into reality and investors the opportunity for smart investments.

Building the Proper Visual Identity for Your Business [Infographic]

There is a high chance you will see messages such as these posted on a regular basis in entrepreneurial communities across the web:

eco friendly email service provider

Table of Contents

    • A Word or Two about the Stage of Business
    • Short Introduction to Visual Business Identity
      • 1. Company Name
    • 2. Logo and Corporate Signage
    • 3. Company Colours
    • 4. Typography
    • 5. Specific Signatures
  • Building the Eco Visual Identity
      • Roxanne
      • Latest posts by Roxanne (see all)

A Word or Two about the Stage of Business

In regards to how startup businesses are evolving, an article on the Guardian covers expert opinions and realities. Words such as “remarkable ecosystem”, “the best place in the world”, “crowd funding”, “functioning businesses”, “digital technology”, “long term business success”, “incredibly brave” and “product-focused companies” describe and complement the real scenario for businesses across the US, the UK, Canada, Australia and major markets.

But before setting in motion the plan for conquering the world, a business should have a top priority: building the proper visual identity. More specifically, an identity that respects and values the Eco factor, especially since businesses have the ability to influence the environment and to make a change for the better.

Short Introduction to Visual Business Identity

The visual identity of a business can be perceived as one of the key elements that distinguish one business from the rest by reflecting the brand’s personality, its principles, standards and overall message.

It includes the company’s name, logo and corporate signage, colors, typography, specific signatures (social accounts, email, website URL, brand voice) that can all be used and applied on marketing material – be it traditional or digital. Let’s talk a bit about each of these five elements.

1. Company Name

Company naming is one of those industries that generates massive income. And that happens precisely due to the difficulty of finding the most appropriate name to describe your business.

The shorter, the better. Another best practice in company naming is to adapt it for a local, national or international stage. The name must be easy to read and comprehend.

According to FM Digital Group, current trends show that a significant percentage use English words, the number one reason being that everyone understands English. In some cases, single words manage to cover the overall message of the company. In other cases, a mixture of words is needed to create an impact.

2. Logo and Corporate Signage

There is no arguing as to why logos are important for a business. It takes less than 6 seconds to remember a shape and to attribute it to a name. Logos convey an identity in a simple shape that could be accompanied by numbers or letters.

It is easy to use it in printed material such as brochures, business cards, publications and stationary as easy as it is to use the company logo in digital media, web designs, mobile, social media and other digital templates.

Signage becomes important when the business grows and evolves into a corporation. The impact is larger due to size, 3D effects and probably the fact that it stands out from a visual point of view.

You often see corporate signage applied in international companies with offices all around the world. It has a powerful effect and its goal is to show the greatness of a corporation.

3. Company Colours

Colours can also be used to reflect a company’s identity. When these are shown in print or digital, a certain color can create the same impact as name, logo or signage.

Ideally, not only the key elements should keep a consistency in colours, but also in office interiors (a good example would be Google’s office color designs), in employee dress code (construction workers wear certain clothes with the logo of the company, corporate employees wear suits and ties with branded suitcases) and even in campaigns (an example is the pink ribbon for cancer).

Consistency in colours also helps build trust between the business and its clients and consumers.

4. Typography

Typography refers to specific fonts and styles used in documents, marketing materials (digital and print) and even in logos and corporate signatures. This actually helps in complementing the overall brand and in generating brand awareness.

Ideally, companies stay away from the typical “Times New Roman, 12” font and go for more interesting, creating fonts. Thankfully, there are so many fonts at the moment, anyone can pick a choice and combine to create original typography.

5. Specific Signatures

As mentioned earlier, specific signatures include social accounts, email, website URL, brand voice. We will be referring specifically to social media pages and account designs that combine the content and voice with images and other visual elements, as well as to a certain writing style.

Email signature can be included, as well as how we address to our recipients, how we create and spread the message and the email address design. For e.g., some companies use the first letter of the employee’s first name followed by the last name.

So if the employee’s name is Susanne Roberts, her email address would be SRoberts[at]companydomaindotcom.

The website URL of a company needs to have a certain look and read, as well. The shorter the URL, the easier it is to remember and to access.

Last, but not least, the brand voice or the way we communicate the message. This is a tricky one, because sometimes a too serious tone could ruin and scare brand consumers, while a too laid back tone or voice could damage the brand’s integrity.

Building the Eco Visual Identity

Eco visual identity refers to the company’s actions on the environment including recycling, waste consumption reduction, green activities (such as planting trees), eco campaigns and sustainability policies.

Here is an example of eco visual identity: business cards.  Business cards are typically created using specific paper material which can be recycled.

This is where the eco visual identity comes in: companies should be encouraged to use recycled paper and then recycle old business cards and print materials or reuse them for other purposes. This reduces the number of trees being cut down every year.

Companies can also recycle or donate ink cartridges to support startups in the print industry.

By recycling different materials, companies can even create new opportunities for recycling businesses to grow and expand.

They can set in motion choices for a better tomorrow by protecting the environment, as well as build the proper eco visual identity for their business and brand.

So, is your business ready to invest in a proper visual identity, and go green to be seen?

Keep it Cohesive on Social Media Infographic

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Roxanne

Digital Marketing Manager at GoRanker
Digital entrepreneur with 7 years global experience. Founder at SERPlified. Contributor on many. Passionate about data analysis, digital marketing, content marketing, social media, analytics and more. Hobbies: tango, running, travelling and connecting with people, reading and enjoying life.
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Filed Under: Small Business Advice Tagged With: branding, eco friendly business, visual identity

Comments

  1. Shanaya says

    May 6, 2019 at 12:10 am

    Well said beautifully presented an ifographics….upload more information for us.

    Reply
  2. sania says

    November 30, 2015 at 10:30 am

    Incredible point and straightforward. What’s more, I like the infographics part more.These principle visual business character tips are truly helpful to develop business

    Reply
  3. Anjali says

    October 6, 2015 at 6:34 am

    @Gail Gardener

    Hi Gail

    You covered very informative tips.
    Decent article these are exceptionally valuable tips in the event that you need to develop your business. I like every one of the focuses you specify in your post truly this extremely useful

    Reply
  4. Ankit Sharma says

    September 27, 2015 at 5:02 pm

    Yaa Visual identity of anything is very important you are absolutely like that so do that thinfs
    Ankit Sharma would love you to read ..List of Top 10 Mobiles that support Android Marshmallow 6.0My Profile

    Reply
  5. Himanshu says

    September 12, 2015 at 7:25 pm

    Absolutely agree To build the business identity These factors are really important.
    Thanks Roxane for Awesome Article

    Reply
  6. Ankit says

    September 12, 2015 at 3:23 pm

    sir i think you guys are doing their work very perfectly and gives us some knowledge that i will use for mu business i will very happy because i will use this for my business

    Regards Ankit
    Ankit would love you to read ..Top 5 diwali gifts ideas for employees in India with priceMy Profile

    Reply
  7. Ankit says

    September 12, 2015 at 3:21 pm

    you have doing a good jobs for every one they wil use this information for the bussines and i will also do the same things

    Reply
  8. Mohit farswan says

    September 11, 2015 at 9:32 am

    Hi Gail sir,
    Great point and very easy to understand. And I like the infographics part more.
    thank you,
    Mohit
    Mohit farswan would love you to read ..Android File Transfer – Transfer Files From Phone To Your PCMy Profile

    Reply
  9. Muzakkir says

    September 4, 2015 at 12:52 pm

    I truly like INFOGRAPHIC posts, because it give more results from audiences while marketing my products.
    Our audience prefer to spend some time on INFOGRAPHIC content instead of reading boring text content.
    Excellent tips and idea.
    Keep Rocking dear.

    Reply
  10. Hussain says

    September 4, 2015 at 5:45 am

    Thanks for your valuable information about infographic content. Recent days, infographic content is very important for building backlink and increasing traffic for our website. It’s really helpful information for who are all going to write the infographic content on those websites.

    Reply
  11. Pavel Ahamed says

    September 3, 2015 at 5:03 pm

    Well written, I totally agreed with you.
    To develop & build the identity of business specially company name , logo ,signatures ,colors should be more specified.
    Thanks Roxanne for share this topic!
    Pavel Ahamed would love you to read ..What is onpage seo?How to learn onpage seo for freelancng?Part-02My Profile

    Reply
  12. Luis Medina says

    August 31, 2015 at 2:40 pm

    Nice post thanks for share your knowledge. this is one of the mistakes that entrepreneurs made.
    Visual identity its crucial to create attraction.
    Luis Medina would love you to read ..videos virales Como pierde el trabajo en solo 5 segundosMy Profile

    Reply
  13. Aditya says

    August 27, 2015 at 10:10 am

    Visual identity is one of the main factors to build awareness among your niche and social networks you are connected to. Roxanne, this infographic tells everything in a short yet effective way. And that’s where people start recognizing you and your brand. and doing the right ORM makes you stand out of the rest.
    Aditya would love you to read ..The Role of A Front-End Developer In Creating A WebsiteMy Profile

    Reply
  14. George says

    August 27, 2015 at 10:46 am

    If wish I had read this before publishing and submitting some of our infographics because many of them were not accepted. Very useful, thank you!
    George would love you to read ..Be Aware of Alternatives to Lasik Eye SurgeryMy Profile

    Reply
  15. Adrian Pusca says

    August 26, 2015 at 9:33 am

    The development strategy of your company’s visual identity must be considered before starting a business for maximum benefits

    Reply
  16. vikas says

    August 26, 2015 at 4:27 am

    Hi Gail Gardner,thanks to given time to me, you advice is too precious for me,
    now i am looking forward.

    Reply
  17. vikas says

    August 25, 2015 at 6:30 am

    Hi …,I am very happy after read this post,You have shared all major tips of related to SEO.But I have question from you Blog commenting is useful or not for increasing backlink ?ThanksVikas

    Reply
    • Gail Gardner says

      August 25, 2015 at 7:05 pm

      Hi Vikas,

      Blog commenting can cause more issues than benefits. Most blog comments are nofollowed by default, and too many blog comments in relation to the other types of links a site may have can result in reduced traffic and penalties.

      SEO is not my specialty, but if I were building links I would spend time researching what a balanced link portfolio looks like and do my best not to stray too far from it.

      Here are some resources worth reviewing:

      SEOBook: What is a Natural Link Profile
      http://www.seobook.com/link-growth-profile

      http://www.jenniferslegg.com/2008/04/28/creating-natural-link-profile/

      http://www.searchenginejournal.com/6-super-tips-for-creating-a-natural-backlink-profile/16447/

      Todd Malicoat’s Balancing the Link Equation http://www.stuntdubl.com/2005/08/17/balancing-the-link-equation/

      “In case a “natural” link profile is unclear, here is what Google is looking for:

      *High quality links from a diverse assortment of domains
      within your niche.

      *Many social signals from Twitter, Facebook, etc.

      *Link type diversity – with many having branded or universal anchor text.

      *Deep links.

      *Any other links that help contribute to what a natural link profile would consist of.”

      http://www.zemanta.com/blog/zemanta-and-google-updates/?wpst=1
      Gail Gardner would love you to read ..How to Optimize Social Media ROIMy Profile

      Reply
  18. Amit verma says

    August 21, 2015 at 9:30 am

    Nice article Roxanne these are very useful tips if you want to grow your business. I like all the points you mention in your post really this very informative.

    Reply
  19. Roxana says

    August 20, 2015 at 6:15 am

    Hey, ladies and gents.
    I’m glad you enjoyed the article, thank you for the feedback, I will make sure to publish some more.
    Roxana would love you to read ..Breaking the Ice on SERPlifiedMy Profile

    Reply
  20. Jesson says

    August 19, 2015 at 9:36 am

    Thanks Roxane for Awesome Article
    Company naming is very important It should easy to remember and also adapt it for a local, national or international stage.

    Reply
  21. Sarmin Islam says

    August 18, 2015 at 3:56 pm

    Great article specially the infografic is really awesome. You are right and obviously every business man should make Proper Visual Identity for his business. Thank you for this reminding article.
    Sarmin Islam would love you to read ..How to Fix ‘ERR_TOO_MANY_REDIRECTS’ ErrorMy Profile

    Reply
  22. Zoya Sen says

    August 18, 2015 at 6:53 am

    Totally agree with you. These main visual business identity tips are really useful to grow business. These simple things can enhance our business in market. Simple things like as company name, logo also play great role to increase business.
    Zoya Sen would love you to read ..इन आश्चर्यजनक तस्वीरों के बारे में आपका क्या ख़याल है?My Profile

    Reply
  23. Anil mishra says

    August 17, 2015 at 5:05 pm

    It is really very good informative using info graphic. this is very impressive article thank you for giving us about this knowledge . thanks
    Anil mishra would love you to read ..Diesel electric power plantMy Profile

    Reply
  24. Heitem Ak says

    August 16, 2015 at 6:59 pm

    Nice one Roxane!

    Visual identity is a crucial, but uncommon topic.

    “By recycling different materials, companies can even create new opportunities for recycling businesses to grow and expand.”

    Well said!

    With the actual climate changes, building an eco visual identity is more important than ever!

    Thanks for sharing,

    Heitem ak

    Reply
  25. Avinash Patel says

    August 15, 2015 at 8:46 pm

    Hi Roxanne,

    Well said and beautifully presented using infographic. Company name should be short, easy to remember and if possible acceptable globally.
    Avinash Patel would love you to read ..आपके लिये चुनौतीपूर्ण सवालMy Profile

    Reply

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