It’s no secret that videos are one of the most popular types of social posts. Let’s compare VideoBoost vs Promo to find out which is better for making videos for social media.
In fact, social media posts with videos generate 48% more views which means that more people see your message, visit your online store, and bring more value to your business.
If you run a small business or are an influencer or solopreneur, you can’t afford to post boring content on social media.
You need a simple and effective way to create great video content. And you don’t want to have to invest a lot of money into it.
Ideally, you need a tool that helps you come up with:
- new ideas
- roll out new video content
- easily upload it to social media platforms
In this post, we’ll compare the main features on offer with two popular video maker apps, VideoBoost and Promo, to help you determine which one is right for you.
Overview of VideoBoost
If you want to grow your business through social media marketing, you’ll need a simple and easy way to regularly create videos and keep your audience engaged with your brand.
This involves coming up with fresh ideas, producing video content, and optimizing it for each social media platform you want to share it through.
VideoBoost is a video maker app for iOS that enables users to easily create and share video content on all popular social sites, including Facebook, Instagram, YouTube, WhatsApp, and Snapchat.
This app is part of the BoostApps suite of apps that also features a poster maker app and a story maker app.
VideoBoost is an ideal solution for SMBs, influencers, micro-influencers, and solopreneurs who don’t have the budget to outsource digital marketing to an agency but would like to increase their brand’s online presence via social media marketing.
Promo is an online tool that gives you access to pre-built templates and various customization options for producing videos. It also offers sample videos that are ideal for Facebook, Instagram, LinkedIn, and YouTube.
YouTube’s creative directory is also available directly from within Promo. This allows small- and medium-sized businesses to create inexpensive marketing videos easily.
Now that we’ve introduced VideoBoost and Promo, let’s dig deeper to compare and contrast the two video maker apps.
VideoBoost vs Promo
Here, we’ll look at two video creation apps – VideoBoost and Promo – to see how they stack up against each other.
Factor #1: Ease of Use
VideoBoost is a video maker app for iOS devices that allows you to format videos for all social media sites directly from the app.
This way you can create videos for Facebook, Instagram, YouTube, WhatsApp, and Snapchat without resizing each one repeatedly to the correct aspect ratios manually.
VideoBoost offers an intuitive, easy-to-use interface. It’s fast, effective, and requires almost no technical skills to get started – which is what seems to be one of the favorite aspects of the app, according to its users.
With this app, what you see is what you get. In other words, once you’ve created a video, you can see an instant preview to see how it turned out.
This is especially useful for entrepreneurs and influencers who are always on the go and need a simple way to keep their audience engaged while creating content using their iPhones or iPads.
Promo is an online video creation tool that has an intuitive and easy-to-use interface. Creating videos with Promo is quick but only if you’re using the web app.
This is because Promo is, first and foremost, an online tool. If you want to use it through a mobile device or tablet, you can expect to spend a little more time creating and customizing videos.
With Promo, video processing is relatively quick when you use a computer. However, you’ll have to render the story before you can preview it, which typically takes a couple of minutes.
This isn’t ideal for users who need to create and upload videos on the go.
Winner: Both VideoBoost and Promo are incredibly intuitive and easy to use. While VideoBoost works seamlessly on iOS devices, Promo is best used on a computer rather than a smartphone or tablet.
Factor #2: Templates and Animations
VideoBoost comes with a ton of pre-built professionally designed, trendy templates and engaging animations that you can use to enhance your social media videos and boost user interactions with your brand.
All templates are categorized which allows you to find exactly what you’re looking for easily. To create videos with VideoBoost, you simply select a template and customize it to match your brand.
It also gives you access to various stock assets (such as images, graphics, and video clips) via Getty Images that you can add to your marketing videos. It’s worth mentioning that assets within pre-made templates are free to use.
VideoBoost is built specifically to cater to the needs of small businesses and influencers, which is why it incorporates social media best practices.
Simply put, it lets you manage your video marketing and social media marketing through a single app.
With Promo, you get a small variety of text animations and templates that are similar looking. The tool doesn’t offer transitions that you can add to your videos.
That said, it does let you search for templates and comes with stock assets (available via Getty Images) that you can add to your videos.
Winner: VideoBoost gives users a wide variety of templates to pick from in addition to engaging animations and stock assets from Getty Images.
Factor #3: Flexibility and Creative Freedom
VideoBoost lets small businesses and influencers add branding elements to their marketing videos.
As a user, you can customize your video to meet your business’ specific branding needs through filters, fonts, colors, and music.
Plus, Video Boost also lets you add a brand logo to your videos.
With VideoBoost, you can decide how many videos you want to include, which scenes they play on, and where you want to position text.
You can also choose to add animated text to your video clips. In addition to this, VideoBoost also lets you customize colors and fonts globally to the entire movie, which is an easy way to ensure visual consistency.
Promo lets you choose how many video clips you want to include in each video, and you can add as many video clips as you’d like to your videos.
It allows you to move video clips around to play them on different scenes. In addition to this, you can also play around with the color and font customization options for full design flexibility and creative freedom.
However, Promo has pre-determined positions (or spots) for adding text elements to videos. In other words, you won’t be able to add text anywhere you want on the screen.
Plus, it doesn’t allow you to add as much text as you’d like per scene; this depends on the template you’re using.
Winner: VideoBoost gives users more customization flexibility and creative freedom without limiting them to pre-defined text positions.
Factor #4: Integrations
VideoBoost offers integrations with social media platforms, including Facebook and Instagram.
Generally speaking, small business owners don’t need their video maker app to integrate with advanced business tools like CRMs or video hosting platforms.
This is why simple social media integrations fit their use case scenario best.
With Promo, you can pair video marketing with social media marketing using integrations including Facebook, Facebook Pages, YouTube, Twitter, Instagram, Wistia, HubSpot, and Shareable.
This is useful if you are running a larger operation (for example, if you’re an enterprise user). Use it when you need to integrate with tools like HubSpot or Wistia to better manage your marketing campaigns across the entire digital marketing department at your organization.
Winner: Promo is the clear winner in terms of available integrations. It lets you connect with tools like HubSpot, Wistia, and Shareable in addition to popular social media platforms.
Factor #5: VideoBoost vs Promo Cost
The VideoBoost subscription gives you unlimited access to all features and content offered for purchase. You can either purchase a monthly or an annual subscription depending on your specific needs.
Alternatively, you also have the option to pay a one-time fee to use this app if you’d rather not go the subscription route.
Here’s a quick look at VideoBoost’s pricing plans:
- Monthly: $9.99
- Yearly: $64.99
- One-time payment: $124.99
Promo offers three subscription options on a monthly (or yearly) basis. All plans include access to premium content, collections, and customer support.
Here are the pricing plans offered by Promo:
- Basic (Monthly/Annually): $59/$29
- Standard (Monthly/Annually): $119/$59
- Pro (Monthly/Annually): $429/$209
Winner: In terms of cost, VideoBoost is the clear winner. It gives you everything you need to create engaging marketing video content. And it has none of the feature bloat only larger corporations might want.
VideoBoost vs Promo: Which is Best for Social Media Videos?
Regularly creating engaging video content for your target audience isn’t an easy task. Fortunately, there are tools – like VideoBoost and Promo – available to you.
They can help you roll out great video content that:
- captivates your audience
- communicates your brand message
- you boost brand awareness on social media
If you’re a solopreneur, SOHO, or influencer, you probably don’t need to pay extra for a tool that offers lots of third-party integrations (like Promo).
You can instead use a simpler, lightweight app (like VideoBoost). It has all the essential features for a fraction of the cost.
Between VideoBoost and Promo, which video maker app are you leaning towards and why? Let us know by commenting below.
Originally published Jan 29, 2020; updated 3/29/20 to add infographic and update content.