The whole purpose of going digital today is to give an extra boost to your small business. Something you should keep in mind is the important of local SEO (search engine optimization).
The first perception people have of your business depends on where it is in local search results. To know how to upgrade your SEO marketing, read the local SEO tips below.
1. Make the Best Use of Google Lens
Google Lens gives you the option of visual search optimization. People project that when it comes to local SEO in 2018, buyers will make Google Lens the most frequently used search engine.
For example, if you are running a shoe store, then Google Lens will show your specific audience an image that people can tap to decide whether to buy from you or not.
In fact, it is really important for marketers to seize the opportunity of Google Lens’s technology in order to run their businesses smoothly.
2. Optimization Via Voice Search Queries
Before moving towards digitalized marketing, it is extremely important to understand each of the features of SEO marketing. Voice search queries are a new and amazing feature for running your business competitively and easily.
Voice search queries are basically a process where somebody asks any question and Google Voice triggers the markup points that sellers provide on their websites. It then shows relevant results to the askers.
But what is important about voice search for local SEO? Select a good assistant, such as Google Assistant, in order to get in Google’s common markup list. That way, if anyone searches through conversational queries, they can get instant access to your website.
To get in the list of voice search queries on Google’s local SEO, you need to make sure to provide common and well-defined markups on your websites.
These include mentioning your opening and closing hours, payment methods, favourites list, cell phone number, address, and city. Other than this information, make sure to use sentences that begin with W’s, e.g., what, why, where, when, and who.
3. NAP Consistency
SEO marketing is worth nothing if you fail to depict the same NAP at all your logins. NAP stands for name, address, and phone number.
Even before the time of information technology, all of the top MNC’s (multinational corporations)—if they were still ruling as number one—had their business listings at the top of readers’ lists. NAP consistency is must for promoting your local business through SEO.
What does Google really want? Well, if you correctly provide your NAP on the major directories on Google, you can easily catch your potential buyers.
If your business is small and you cannot afford to dive into a large pool of world-class business directories, then try the best you can to get listed within local business directories.
Another good tip is to be reviewed on the best listings. If your business gets 5-star ratings on various directories, that will enrich the development of your business.
4. Online Local Influencers
In 2017, www.daraz.pk, a number one ecommerce website of Pakistan, earned millions just on Black Friday. The major reason behind the site’s phenomenal success was its dealing with online local influencers.
To jumpstart your SEO marketing, get access to online local influencers. Now the question is, who are online influencers? They can be any bloggers, social media activists, or marketing campaigners. One of the major local SEO strategies is promotion through a popular social media personality.
For example, is there any blogger who is posting about ongoing events in your city and has access to many followers on Twitter or Facebook? If so, then try to get your business associated with his or her social media platform. Doing so can be the best way to promote your business in your location.
How does Google link to the influencer? Since 2010, Google has had the capability to show the results of an appropriate search of your choice by locating online influencers in its search results.
5. Get Hands-On Maximum Backlinks
Getting information on how to do local SEO is not like an economic theory, but is rather a practical process. To give a boost to your business via SEO marketing, the very first step you should take is to get backlinks.
What is a backlink? It is when you link your website to another site’s domain. For example, if you sponsor a college concert with some cash or credit, that university will promote your business or brand name in its promotional campaign on its website.
Local SEO Will Grow Your Business
The advice above includes some of the best and most informative tips for you to promote your local business while working on proper SEO marketing techniques.