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How to Upgrade Your Local SEO Marketing

March 9, 2018 By Mirza Faraz Baig 38 Comments

The whole purpose of going digital today is to give an extra boost to your small business. Something you should keep in mind is the important of local SEO (search engine optimization).

How to Upgrade Your Local SEO Marketing

The first perception people have of your business depends on where it is in local search results. To know how to upgrade your SEO marketing, read the local SEO tips below.

Table of Contents

  • 1. Make the Best Use of Google Lens
  • 2. Optimization Via Voice Search Queries
  • 3. NAP Consistency
  • 4. Online Local Influencers
  • 5. Get Hands-On Maximum Backlinks
  • Local SEO Will Grow Your Business
      • Mirza Faraz Baig
      • Latest posts by Mirza Faraz Baig (see all)

1. Make the Best Use of Google Lens

Google Lens gives you the option of visual search optimization. People project that when it comes to local SEO in 2018, buyers will make Google Lens the most frequently used search engine.

For example, if you are running a shoe store, then Google Lens will show your specific audience an image that people can tap to decide whether to buy from you or not.

In fact, it is really important for marketers to seize the opportunity of Google Lens’s technology in order to run their businesses smoothly.

2. Optimization Via Voice Search Queries

Before moving towards digitalized marketing, it is extremely important to understand each of the features of SEO marketing. Voice search queries are a new and amazing feature for running your business competitively and easily.

Voice search queries are basically a process where somebody asks any question and Google Voice triggers the markup points that sellers provide on their websites. It then shows relevant results to the askers.

But what is important about voice search for local SEO? Select a good assistant, such as Google Assistant, in order to get in Google’s common markup list. That way, if anyone searches through conversational queries, they can get instant access to your website.

To get in the list of voice search queries on Google’s local SEO, you need to make sure to provide common and well-defined markups on your websites.

These include mentioning your opening and closing hours, payment methods, favourites list, cell phone number, address, and city. Other than this information, make sure to use sentences that begin with W’s, e.g., what, why, where, when, and who.

3. NAP Consistency

SEO marketing is worth nothing if you fail to depict the same NAP at all your logins. NAP stands for name, address, and phone number.

Even before the time of information technology, all of the top MNC’s (multinational corporations)—if they were still ruling as number one—had their business listings at the top of readers’ lists. NAP consistency is must for promoting your local business through SEO.

What does Google really want? Well, if you correctly provide your NAP on the major directories on Google, you can easily catch your potential buyers.

If your business is small and you cannot afford to dive into a large pool of world-class business directories, then try the best you can to get listed within local business directories.

Another good tip is to be reviewed on the best listings. If your business gets 5-star ratings on various directories, that will enrich the development of your business.

4. Online Local Influencers

In 2017, www.daraz.pk, a number one ecommerce website of Pakistan, earned millions just on Black Friday. The major reason behind the site’s phenomenal success was its dealing with online local influencers.

To jumpstart your SEO marketing, get access to online local influencers. Now the question is, who are online influencers? They can be any bloggers, social media activists, or marketing campaigners. One of the major local SEO strategies is promotion through a popular social media personality.

For example, is there any blogger who is posting about ongoing events in your city and has access to many followers on Twitter or Facebook? If so, then try to get your business associated with his or her social media platform. Doing so can be the best way to promote your business in your location.

How does Google link to the influencer? Since 2010, Google has had the capability to show the results of an appropriate search of your choice by locating online influencers in its search results.

online marketing diagram

5. Get Hands-On Maximum Backlinks

Getting information on how to do local SEO is not like an economic theory, but is rather a practical process. To give a boost to your business via SEO marketing, the very first step you should take is to get backlinks.

What is a backlink? It is when you link your website to another site’s domain. For example, if you sponsor a college concert with some cash or credit, that university will promote your business or brand name in its promotional campaign on its website.

Local SEO Will Grow Your Business

The advice above includes some of the best and most informative tips for you to promote your local business while working on proper SEO marketing techniques.

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Mirza Faraz Baig

CEO at SEO Expert Adviser
Mirza Faraz Baig is a senior digital marketing expert and he is addicted to writing on SEO, PPC, SMM and local SEO related topics. He is serving as CEO of SEO Expert Adviser, an affordable search engine optimization (SEO) company.
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Filed Under: SEO / Google / Organic Traffic Tagged With: Better SEO, local seo, SEO / Google / Organic Traffic, seo for small business, seo strategies

Comments

  1. Bella D. says

    January 29, 2020 at 8:36 pm

    I agree that local SEO can really help promote businesses especially for those that have a great number of competitors. Thank you so much for sharing your wonderful ideas on how to level up local SEO marketing.
    Bella D. would love you to read ..11 Top Reasons You Should Be Self Publishing On Kindle To Make Money OnlineMy Profile

    Reply
  2. sundaresh says

    November 15, 2019 at 12:27 am

    Good write up regarding local seo strategies. Normally everyone created on mind set like local seo is only google my business creation. But your information was informative about how local seo stated among competiton how can we sustain with those competiton. Thanks for sharing
    sundaresh would love you to read ..7 Effective Digital Marketing trends in 2020 and BeyondMy Profile

    Reply
  3. Adam Wills says

    September 20, 2019 at 5:17 am

    As we will all know that content is king. For the local SEO, I would like to recommend you to optimize the webpage page content for the local keywords.

    Reply
  4. David says

    July 4, 2019 at 2:21 pm

    This is the best thing about this era that we are supporting small businesses. Every good business deserves more promotions and customers. This is what SEO is doing for us. Thank you Faraz, for sharing useful words with us.

    Reply
  5. Aaron says

    May 13, 2019 at 2:25 am

    Getting back-links is always the most preferred strategy by every SEO agency. Back-links undoubtedly get your keywords ranked and generates organic traffic as well. While making back-links everyone should be very careful and try to avoid those websites that can get you black listed in Google.

    I must appreciate that you’ve mentioned Google Lens in your list as well, not many people are aware about this strategy. Thanks for sharing the word.

    Reply
  6. Rajon Islam says

    January 19, 2019 at 12:31 pm

    Techniques of upgrading local SEO marketing you shared will be so much helpful for my local business. I will apply the strategies.

    Reply
  7. Adelina Adell says

    January 13, 2019 at 2:45 am

    Such a nice blog. I agree with you. But i think if you add web-2, this will be great. Web-2 is so much effective for local SEO. Thanks for the blog.
    Adelina Adell would love you to read ..We carefully craft these beautiesMy Profile

    Reply
  8. Hari Mohan Sharma says

    December 2, 2018 at 11:02 am

    Hi,
    Nice tips for boosting a business using local SEO. NAP is really important and a must.
    Thanks for an informative post.
    Hari Mohan Sharma would love you to read ..Top 40+ High DA Forum Posting Sites List (2018)My Profile

    Reply
  9. Mansi Rana says

    September 24, 2018 at 4:09 am

    Superb post on how we can upgrade our local SEO marketing. You have mention excellent and valuable points here. Well written, very informative and definitely helps other in many ways. Highly appreciate you for your post.

    Reply
  10. Jack Thomas says

    September 21, 2018 at 9:09 am

    Valuable points you share on this blog. SEO is not an easy process it can be very difficult. Your guidelines are very beneficial for me. Thank you so much for what you share on this blog.

    Reply
  11. Eirene Davis says

    August 31, 2018 at 5:02 am

    A fine post on how we can upgrade our local SEO marketing.
    My personal favourite line here is this one,

    “Voice search queries are basically a process where somebody asks any question and Google Voice triggers the markup points that sellers provide on their websites. It then shows relevant results to the askers.”
    Voice searches are really crucial in local SEO. We always make sure to follow this.

    Looking forward to some more posts like this.

    Cheers Man!!!

    Reply
  12. Ram Chauhan says

    July 17, 2018 at 6:08 am

    Totally agreed with you. all we need to do is hard work.

    I want to say that this post is awesome and I want to see more this, a well-written post.

    Reply
  13. Mary Cross says

    June 29, 2018 at 12:57 pm

    Was looking for some local SEO marketing tips for my own company, found some other resources but your one is superb. I appreciate your hard working on this guide.

    Thanks for sharing such a great guide.

    Reply
  14. Josim Uddin says

    June 28, 2018 at 6:52 am

    I am new to SEO. Your blog helps me a lot. I read your blog step by step. I find your content to be super awesome. I am already learning a lot. Thanks a lot.

    Reply
  15. Ralson says

    June 15, 2018 at 5:11 am

    I am a starter in SEO and daily try to find a unique link for their site’s backlinking. Through such article could learn more to do SEO. Thanks for such greatfull suggestive post.
    Ralson would love you to read ..Why Web Hosting Speeds Are So Important To Your WebsiteMy Profile

    Reply
  16. pk haldar says

    June 13, 2018 at 12:24 am

    What an awesome post!!! I just read it from start to end. Learned something new after a long time. An informative blog. Thanks For Sharing with Us.

    Reply
  17. Rakesh says

    June 7, 2018 at 7:40 am

    I am new to blogging , Can you Suggest me some tips so that I can Rank my blog in top

    Reply
    • Gail Gardner says

      June 11, 2018 at 5:11 pm

      Hi Rakesh,

      The first step is keyword research. Check out Powerful Keyword Research: the Key to Attracting More Traffic and the other post I’ll put in CommentLuv
      Gail Gardner would love you to read ..Practical Keyword Research Tips to Get More Profit From Your BlogMy Profile

      Reply
  18. Antoine Aarts says

    May 14, 2018 at 1:59 am

    This tips are very useful man. I gonna try some of the points you mentioned above, and will post here again how is the result. thank you for such a good tips.

    My site is about software development and you please suggest me some keywords that can i use.

    Reply
  19. maks says

    April 10, 2018 at 2:18 pm

    Thanks boss for your great help. I hope you will keep up continue these types of help. Looking for more great job as usual.

    Reply
  20. Steven W. Giovinco says

    April 5, 2018 at 9:07 pm

    Thanks for the post and great information. NAP consistency is really important. Also, local search is and will become even more important with the advent of smart speakers and voice requests, which are usually are in the form of, “Where is the best____ near me,” etc.

    Reply
  21. Hasib Khan says

    April 4, 2018 at 11:40 am

    HI Sir
    Is there any tips to rank a new blog or website high in search engines?
    Please help me if there is any.

    Reply
  22. jarvies says

    April 3, 2018 at 12:51 am

    Seo is one of the best places for website ranking Nowadays it is improved ranking day by day so that why it is doing a very big role in digital marketing.

    Reply
  23. Health Nut says

    April 2, 2018 at 10:44 pm

    The influencer marketing thing is really taking off. I think the returns far outweigh the costs at this point but I am positive it is a matter of time before that market get saturated and then onto the next thing. Tough part is staying ahead of what’s next to find the right arbitrage opportunities.
    Health Nut would love you to read ..18 Castor Oil Uses & Benefits Worth Knowing AboutMy Profile

    Reply
  24. Neeraj Jivnani says

    March 28, 2018 at 2:11 am

    HI
    Very informative post, NIce content, really liked the way you explained each and every point .. thank you for sharing each point in detail…
    thank you for sharing the post…

    Reply
  25. nidhula says

    March 27, 2018 at 5:05 am

    Hi Mirza Faraz,

    I appreciate your article, nowadays every small and medium business looking forward to keeping up their presence in online but most of them gets fail

    I hope your local SEO tips may help them

    I would like to share some digital marketing strategies which help to grow business

    Reply
  26. Arun Goyal says

    March 21, 2018 at 1:48 am

    Really appreciable thoughts,

    NAP consistency is a good and effective process to retain good backlinks, Also best listings reviewed is one of the major step to promote the business easily.
    Good quality backlinks helps your site to reach users from another site which can be convert into the costumers.
    Thanks for sharing your valued thought. keep it up 🙂

    Reply
  27. Yatindra Singh says

    March 16, 2018 at 1:28 am

    Hi Mirza Faraz Baig, this is a very nice article. The up gradation of SEO helps to evalute the web page. In this article there certain key points that we should follow to make our website stand in out in the Google SERPs.

    Thank you for sharing such an informative post with us.
    Yatindra Singh would love you to read ..Budget friendly digital marketing services are no more a dream.My Profile

    Reply
  28. Disa Rastogi says

    March 14, 2018 at 10:12 am

    Hi,

    Informative post. The point about Google Lens is bang on as the other day, we were discussing it with my digital marketing friends.
    Also optimization for voice search queries is going to be very important in 2018. Many businesses have already started working on this one.

    Thanks.
    Disa

    Reply
  29. jisha says

    March 14, 2018 at 4:58 am

    i have doubt… one of my website is having a lot of back-links than my competitor website(i found it through sem rush) yet it is ranking below my competitor… when i analyse their back-links and all it doesn’t seem they have done seo either.. the only advantage is they have 8 year old domain and mine is 4 years old .

    Reply
  30. John says

    March 13, 2018 at 4:36 am

    Hi Faraz,
    Your post is very interesting information shared with us. I’m really enjoy your article with get more helpful information which help in seo.
    Thanks for sharing great post.

    Reply
  31. Sathish Arumugam says

    March 13, 2018 at 12:16 am

    Hi Faraz,

    Quite an interesting information you have shared. I do concentrate on local SEO, however the factors you have shared is awesome. Still I have not upgraded to Voice Search & I have not used Google Lens yet. Also I have read an article about Pinterest Lens as well, same as Google Lens. Further I could understand the importance of NAP consistency when it comes to local SEO. I will have to attemt online local influencers . Hope this will be more achievable. Thanks for publishing such an informative post. Keep doing!

    Reply
  32. Jina says

    March 12, 2018 at 11:20 am

    this one is good instead of doing worst practices to boost seo, the mentioned details we should have follow. Thanks for sharing the informative details.

    Reply
  33. Sachin says

    March 12, 2018 at 1:14 am

    Hi sir, what’s your opinion about buying backlinks from fiverr. Can you suggest some good freelancers in fiverr to build backlink.

    Reply
    • Gail Gardner says

      March 14, 2018 at 3:11 pm

      The writer can still answer if he wishes. But I will tell you that buying backlinks is against Google’s rules and can get your site penalized. And buying them from someone who is publicly selling them is even worse.

      I do not understand why people are still publishing cheap content that no one will read or link to which has next to no SEO value. It is a waste of money and other people’s time.
      Gail Gardner would love you to read ..10 Content Marketing Strategies That Work in Any IndustryMy Profile

      Reply
  34. Philmont ehis says

    March 10, 2018 at 2:47 pm

    This brilliant article I have search for the best way to improve my website http://kokolevel.com/ seo for search ranking. I was looking for content that teach me the best ways not doing it wrongly.
    Philmont ehis would love you to read ..Oprah Winfrey disclosed why she never wanted children,I don’t have motherly instinctsMy Profile

    Reply
  35. Mrinal says

    March 10, 2018 at 1:04 pm

    Agree and appreciate you. All we need to do more hard work and stay updated with google development.

    Reply
  36. Syed Ahxn says

    March 10, 2018 at 4:59 am

    Hi Faraz,

    Getting your website ranked in local search results is essential. Any small or multinational company can improve the growth of their business with the help of local SEO marketing.

    I must appreciate your work here, all the points you’ve raised above are crucial when it comes to getting ranked in local search results.
    Syed Ahxn would love you to read ..The Reasons Why You Should Consider Blogging If You Are A Medical ProfessionalMy Profile

    Reply

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