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Create Your Own Niche at Twitter – How To Target Your Tweets By Interest or Location

January 5, 2009 By Gail Gardner 28 Comments

Here it is more than a month later and the TwiTip Construct Your Own Top Ten Niche Must Follow Twitter Lists is STILL getting new comments. I just added all the new submissions to the TwiTip Top Ten Niche Twitter Users list here. Every person who took the time to blog a list or add one to the comments there has picked up at least two links, potential followers and/or subscribers and who knows how many new visitors.

If you don’t take time to check out posts like that one – those with enormous potential to spread virally, you may miss a huge opportunity. Who might have visited you from that one link? Or shared your latest or best blog post far and wide?

If you didn’t even read it you would have missed this real jewel way down in the comments:

BloggingMom67 said “type in your town/city (country may work, not sure) you can find out the top tweeters in your community by rank. (Rank is based on number of followers verus followees and how frequently you tweet).”

Many may have missed the significance of this comment – a key to Twitter Local! Go to Twitter Grader Search, type in any location and you can find the top 100 Twitter users indicating they are in that area. Why should you care?

  1. You may want to ask them something specific to that geographic location.
  2. You might want to create a Twitter profile for your area to make it easier for others to connect.
  3. If your business is localized you may want to reach out specifically to others in your community.

To create a Geo-Local Twitter connector, someone has to be willing to set it up. To show you how to do it I just created Twitter DallasMetro and FriendFeed DallasMetro. Ideally I would also set up a WordPress blog but for now the URL in the Twitter account is for the FriendFeed account.

Using the search above I’ve already started following major Twitter users known to be in the Dallas metro area. Others are likely to follow who are interested and soon these DallasMetro Twitter and FriendFeed accounts can become major resources for anyone interested in using them.

While it is best to jump in immediately when an opportunity like the TwiTips Niche Twitter Lists gets announced, as long as comments are still open it is not too late. That post is so popular and has so many incoming links that it will continue to drive traffic – and send YOU incoming links – for years to come.  Head over and add YOUR Twitter List!

While you’re in list mode why not add your FriendFeed List to our FriendFeed Friends Challenge? Don’t know how to use FriendFeed yet? All you need to know can be found linked from our post How Using FriendFeed Benefits You – Don’t Miss These Top FriendFeed Users.

If you like Twitter you’ll LOVE FriendFeed – especially if you have your own blog.

NEW: Tweet Me Local: 8 Tools That Enable You to Build Twitter Groups by Geographical Location

NEW: TwitSeeker: Search for Who You’re Looking For by What They’re Tweeting About – Use their advanced search function to find Twitter users by Location (by number of miles or kilometers of a particular place).

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Pinterest profileMy Tumblr blogMy YouTube channel

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« What Sends More Traffic? Search Engines, Blogs, or Social Networking Sites?
Monetizing Social Networking: Social Networking Sites are Missing the Golden Goose »

Filed Under: Twitter Tagged With: Twitter, twitter tips

Comments

  1. Danny says

    September 9, 2011 at 11:27 am

    When will this social-networking fad go away. It is getting so boring and anti-social.
    I feel forced to read about twitter so I can get some traffic from it. But if people get bored of sharing all this nonsense then hopefully it will die down.
    Danny would love you to read ..Remington RM1015P 10-Inch 8 Amp Electric Pole chain SawMy Profile

    Reply
    • growmap says

      September 10, 2011 at 2:22 am

      Sorry Danny,

      Social Networking is not a fad and won’t go away. If it is boring to you you’re not interacting with the right people for you.
      growmap would love you to read ..Twitter Limits: Did You Know There Are At Least 7?My Profile

      Reply
  2. Harry says

    July 2, 2011 at 2:54 am

    Check out http://letusfollow.com where you can get 1000s of free Twitter followers and Youtube videos . You can also schedule Tweets and facebook updates.

    Reply
  3. lowie says

    November 5, 2010 at 6:49 am

    Grazie per aver condiviso queste informazioni. Sto usando Twitter per avere più seguaci e la sua molto facile comunicare con i tuoi amici. Io uso anche la pagina facebook per divertimento.

    [English translation: Thanks in order to have shared these information. I am using Twitter for having more follows and its to us much easy one to communicate with your friends. I use also the page facebook for divertimento.]

    [Note from GrowMap: I have many readers in other countries whose native language is not English. If I can translate their comments I will approve them. ]

    Reply
  4. Joy says

    June 24, 2010 at 2:40 am

    Thank you for sharing this information. I am using twitter to get more followers and its very easy to communicate with your friends . I also use facebook for fun page.

    Reply
  5. DavidGZ says

    June 17, 2010 at 4:25 am

    To be honest, I’m also confused about the importance of Twitter. How is the site advantages for followers? Can people follow up-to-date information on blogs and facebook? What make Twitter stand out?

    On another note, does Twittering enhance Search Engine Optimization?

    Thanks!

    Reply
  6. JP says

    April 23, 2010 at 9:25 pm

    One thing that is not covered in this article is the importance of “branding” your account to fit your personality or business. Choosing your colors and style to fit you! Remember that as you are making these “connections” online you will want others to “get to know you”. Choose a good avatar picture that suits you and then having a great Twitter Background is an excellent way to re-enforce this! If you’re not graphically inclined, check out Twitter Background sites, such as http://www.TwitterGrounds.com to find great backgrounds at affordable costs. I would think that whether you are trying out a geographical approach or whatnot, having a strong visual presence can also make a huge difference in how you are perceived.

    Reply
  7. jen says

    April 15, 2010 at 11:35 am

    Twitter rocks and it seems some people are rocking twitter with their dynamic ideas. Cheers to the effort of extracting marketing benefits out of twitter, and a great article this…

    Reply
  8. growmap says

    April 6, 2010 at 9:24 pm

    Hello,

    I wish I had seen your comment earlier. No, your followers will not be emailed your regular Tweets. Depending on the settings they select they might get emailed if you DM them.

    Most Twitter users only see a small percentage of the Tweets that pass through their accounts. Some will use search to find Tweets about specific subjects.
    .-= growmap´s last blog ..KeywordLuv: How Using It Benefits Us All =-.

    Reply
  9. Rain says

    February 7, 2010 at 6:30 am

    I use these steps, I hope they can help you

    1) Identify your keyword phrases and use them extensively in your tweets.

    2) Create backlinks to your Twitter account and your keyword-optimized tweets through either social bookmarking, Web 2.0 or article marketing.

    3) Wait for a few days to see your Twitter account and tweets dominating your niche when your keyword phrases get on the front page.

    Reply
    • growmap says

      April 6, 2010 at 12:53 pm

      Hello Rain,

      That sounds like an effective strategy. I’ll test it in various niches and see how well it works. Have you written any posts about it?

      Have you considered collaborating with bloggers in the real estate space? If you’re interested in discussing that idea contact me through the contact tab at the top of the page.
      .-= growmap´s last blog ..My Review of The New Community Rules =-.

      Reply
  10. Jason says

    January 20, 2010 at 10:48 pm

    Twitter is everywhere. Dont forget that Google now is indexing tweets. They rank them based on the number of followers that you have. Thus, the more followers you have, the more likely you are to show up in the search results.

    Reply
  11. Jayne Peters says

    November 12, 2009 at 9:19 am

    I found your blog in the search engines while I was researching for something about Create Your Own Niche at Twitter. I like what you have written, your style is easy to read and follow. Have bookmarked your blog for future reffernce, Hoping to read more in the future.

    Reply
    • growmap says

      April 6, 2010 at 12:57 pm

      Welcome Jayne,

      I hope you’ve been back since you left this comment. To quickly find what else you might find useful here I recommend starting with the Best of GrowMap.

      You can also use the search box at the top of each page or scan the categories and sub-categories towards the bottom of the right column.
      .-= growmap´s last blog ..Free Business Listings in Local Search Directories =-.

      Reply
  12. Sean says

    September 29, 2009 at 10:28 pm

    i should bookmark this
    .-= Sean@pitt@remortgages´s last blog ..Mortgage Arrears and Repossession Guide Part 2 end =-.

    Reply
  13. Jayne says

    September 2, 2009 at 1:44 am

    This is great I have had my twitter acount for over a year but not really got the hang of it. I am off now to tweet.

    Reply
  14. ForexTools says

    August 6, 2009 at 12:33 am

    Thats a sweet tip in the comments. That alone has let my local twitter account get a few dozen targeted followers.

    Reply
    • Internet Strategist says

      August 19, 2009 at 10:49 am

      Hello ForexTools,

      I do my best to answer all legitimate questions and often provide additional tips in the comments. I encourage those who visit here to at least scan the comments and also to check out the categories in the right sidebar column to see what else may be useful to them.
      .-= Internet Strategist @GrowMap´s last blog ..How to Optimize Your PPC Advertising to Benefit YOU =-.

      Reply
  15. David says

    July 22, 2009 at 2:27 pm

    Twitter truly rocks, I just love the way so many marketers using twitter to good extent.

    Reply
    • Internet Strategist says

      August 19, 2009 at 10:47 am

      Hi David,

      There is always a line many don’t seem to understand between wisely using technology and spamming. Those who cross that line cause problems for the marketers who use it to the mutual benefit of all.
      .-= Internet Strategist @GrowMap´s last blog ..Success IS a Numbers Game =-.

      Reply
  16. Harry says

    July 20, 2009 at 5:06 am

    I would have to say I totally agree with you on this one. The problem is that Twitter takes a long time to build as a usefull tool to drive quality traffic.
    .-= Harry@forex news´s last blog ..Earnings Will Drive Markets This Week =-.

    Reply
    • Internet Strategist says

      August 19, 2009 at 10:45 am

      Hi Harry,

      The only strategy that works almost overnight is pay per click advertising. Most everything else requires time to build. Those who use methods to artificially grow their Twitter accounts are likely to get suspended. Growing them through using them DOES work.
      .-= Internet Strategist @GrowMap´s last blog ..Local Search Directory Taps the Power of Television =-.

      Reply
  17. Kate says

    June 29, 2009 at 5:07 pm

    I am just starting on Twitter and find your posts very useful. I have followed your advice about top 10 twitters, but I think this looks even more appealing as it is more directed at your niche., will give it a go. Thanks. Have followed you on Twitter as well.

    Reply
    • Internet Strategist says

      August 19, 2009 at 10:44 am

      Hello Kate,

      I hope this strategy has your Twitter account growing with the specific people you wish to reach. There are many other strtaegies here for free ways to grow your business. I will be posting a great new shortcut for getting businesses listed in over 40 directories soon.
      .-= Internet Strategist @GrowMap´s last blog ..Major Television Stations Feature MyLocalLookup =-.

      Reply
  18. growmap says

    March 11, 2009 at 12:20 am

    @Shane Yes, that is what I’m doing. I’ve done some research and I don’t believe they’ll see the Tweets sent to you so you have to RT them. It is still a good way to help Twitter users in a specific area to reach each other.

    Once you create the account you can use it for anything related to that local area. Signing up for @MrTweet and using Twitter search can both turn up more Twitter users in your area. Also watch for recommendations to follow people in your area. Just today I found a dozen or so because of Tweets about an event occurring in the Dallas area.

    Reply
  19. Shane says

    March 10, 2009 at 12:14 pm

    Thanks for clarifying that. I am interested in the geo-targeted aspect of it. It sounds like the best way to handle it is to instruct users to send a @username or direct tweet to the geo-targeted account, and them make sure to RT any messages so that you know everyone is seeing it.

    Reply
  20. growmap says

    March 10, 2009 at 12:00 pm

    @Shane I’m not sure whether you’re asking about how Twitter works in general or how having a geo-targeted Twitter account would work. I’ll do my best to answer and you can let me know if I miss the mark.

    At Twitter you can either send someone specific a message by using @TheirTwitterUserName OR you can send a message that COULD be seen by anyone following you. It can also be found in search and many use the search function to find Tweets they’re interested in.

    The question is whether those who follow a Twitter user see the Tweets that are @TheirUserName or only that one user sees them. Anyone know the answer?

    The way the followers of that account could definitely see the Tweets is for the account holder to RT what is sent to them. That would be a very good idea anyway and is what I do with the @DallasMetro account at http://Twitter.com/DallasMetro

    Reply
  21. Shane says

    March 9, 2009 at 5:40 pm

    Interesting article and idea.

    I understand how to set up an account and begin to follow as many people as possible in a geographic region. But once you build a strong list of followers, how does one of those people, or anyone else who would like to, send a “tweet” or ask a question for all of the followers to see?

    Thanks!

    Reply

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