A total of 84% of B2B marketers use social media for finding leads. It’s no surprise considering how effective these platforms are for coming across leads. But once you have those leads you have to pass them to the sales team and turn them into sales. If this is a struggle for you, follow these five helpful tips.
The Right Email Sequence
Email marketing is the most powerful form of marketing there is. It’s even more effective than social media. Once you have your lead, the chances are you have their email address. The biggest mistake companies make is that they simply add their social media leads to an email list filled with yet more sales messages.
Bombarding your social media leads with more sales pitches isn’t going to have much of an effect. Click To TweetThey lack targeting and people are naturally trained to ignore them when they hit their email inbox. You have to find out what your customer’s objectives are and then fulfill them. Nurture that relationship through creating a dialogue. Only then can you think about how you are going to sell.
Follow-Up Training Event
Have you used video marketing on social media to attract potential leads?
You may be discouraged to find out that many of these people didn’t convert. This doesn’t mean that your chances of converting them are at an end, though. On the contrary, following up with a live webinar or another video in a series is a great way of giving value to your audience.
The way to convert social media leads into sales is to give them more and more value. Give people different things to learn and you’ll steadily start to see better and better results.
Direct Mailing Campaigns
Once your prospect is in your digital channels via social media, it’s time to take the conversation to a more personal level. Use a direct mailing campaign to take the relationship offline. This is part of your strategy of eventually meeting them in person.
Despite the benefits of the online world, nothing is more effective at turning a lead into a sale than face-to-face marketing.Click To TweetYou do have to tread carefully when using direct mailing. Don’t send them anything that could be construed as spam or more sales pitches. Anything like an invitation to an event or an invitation to make an appointment is welcomed because it includes a call to action of real value for the prospect.
This may not work for every industry, but it’s worth trying.
Social Media Advertising on Facebook
The reason why Facebook advertising is recommended as something separate from the rest of social media is because this has been shown to be effective at getting people to make sales directly. The Facebook ad platform can send traffic to a landing page where they can make an immediate purchase.
Leverage this through uploading your email list and creating something called a lookalike audience. This is a tactic where Facebook takes the information from your list and uses it to compile an audience you can advertise to. You can choose to market just to your list or to everyone excluding your list.
This is perfect if you have emails that have yet to be converted. They may need one last push to convince them to make a purchase.
Follow-Up Call
The sales tactic you likely use the least is a direct phone call. Many people believe that the effectiveness of a phone call has been diminished as a direct result of the rise of the Internet. This couldn’t be further from the truth. All the Internet has done is remove the reliance on making phone calls to make a sale.
Companies that implement limited telemarketing campaigns tend to have a higher ROI than companies that don’t use phone calls at all.Click To TweetIt’s true that there’s a significant time investment involved, which means you have to accept a higher risk of wasted resources, but there’s also a big chance you are going to make a lot of money from this. Remember that a voice over the phone makes you more human. It separates you from the crowd.
Ready to Turn Social Media Leads Into Sales?
Turning social media activity and tweets into converted leads is a big step to take. This is where organizations tend to experience the most trouble. But by using a range of tactics you can achieve your goals. Sometimes going back to more traditional techniques can have an immense boost on your ROI.
Many of the principles of sales from before still are true today. Telemarketing and direct mailing still have their place. How are you going to make sure that you convert your social media leads into sales?
AJ Agrawal
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It is very simple, great and informative post for everyone. Everyone should read this article specially newbie bloggers.
thse are the best tips for social marketing really need to try all these things .Very informative and i really liked the way you write. Great post Thanks for sharing
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Thanks for the this post. very informative and i really liked the way you write. Thank u again
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Very informative post the best way to increase traffic for a website is social media platforms all the points are extremely good ..Thanks for sharing with us
Great Article, Its very useful Article for social media. Facebook is get more then traffic to other social site.Thanks for sharing.
Thanks for Information about Social Media. Your Article is impressive and very informative. I am now regular visitor of your website and bookmarked it.
There are too much social networks appear . I can say that facebook , twitter , google plus , linked are the most popular . I’m asking about pinterest !! does pinterest need the article to include pictures in order to publish on pinterest or i can publish some kind of articles which doesn’t contain picture .?
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Really nice post! One more thing I would add that is crucial to measuring your social leads is tracking the original lead source. When setting up and tracking social campaigns it’s essential to understand the original source of that lead: Twitter, Facebook, Slideshare, G+ etc. Doing so will help you understand which channels are generating the best leads in regards to your particular content and messaging. Thanks.
Thank you for your fantastic information . I think that social media become a very important thing nowadays because too much people every day join the social networks and in my opinion , dealing with social media became look like a science and i found too much people write about these social sites
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Great information! Time is money, and Internet users are impatient. If you can’t deliver page results within a few seconds, you could be losing valuable traffic.
Social media is a great platform to earn business online but you have to decide your specific target audience. Without choosing target audience you can’t turn leads into sales.
This is one of the hardest things to be done. For exemple, in My country, there are brands that have more than 1M fan, and I am sure that they do not work or even try to convert these fans to leads. The fashion, in my country now is how many fan do you have and how many like do you get. I know too stupid but it is that way. I think that your post is a must read for their marketing services. Thx for sharing.
i think we should focus on three main social media networking sites like facebook, twitter and google plus than other social media sites.
Nice blog. Very attractive things are present this blog
I want to stay with these blogs. I read whole blog which is very self explainatery.
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Social media is one of the best way to increase leads and in this article it is very cleared each and everything.
Most probably best way of marketing is social media especially facebook. While advertising on facebook page like is more effective than promoting visuels. By this way you can turn all followers as clients time to time.
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Thanks for Information about Social Media Sales. Your Article is impressive and very informative. I am now regular visitor of your website and bookmarked it.
Social media is a great way to turn shares in lead. I enjoyed reading all the points.
Thanks for sharing.
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sure way of marketing your work on social sites and turning your followers to clients. personally would use such sites to expand my client base