As arguably the most popular social media platform on the planet, Instagram has taken the digital world by storm. This has led a lot of marketers to try and find clever ways to game the system, leading to an array of different tools and services to use.
If you’re looking to boost your following on Instagram, consider getting started with these top ten tools we’ve compiled. Check them out below:
If you’re looking to boost your Instagram in no time, then SocialSteeze is the perfect tool to use. If you’re not familiar, SocialSteeze is a tool that helps you buy real Instagram followers, which is great for building genuine engagement with your audience.
Furthermore, this can be used for specific targeting of certain demographics; for example, as noted by Pew Research, with 71 percent of 18 to 24-year-olds currently on Instagram, SocialSteeze could help you reach that group by having those within that bracket engage with your posts.
Check them out if you’re still building out your social foundation and need a little push towards a more robust following.
Another platform for engagement, Magic Social does an excellent job of audience targeting and outreach. This is an especially useful tool for Instagram because as noted by Web Strategies Inc, with engagement rates between 2 to 7 percent, having a high amount of people liking and commenting on your posts is crucial.
That’s why Magic Social is the perfect tool to bridge that gap.
As influencer marketing is becoming more and more prevalent, it’s also started to see a significant return on investment. As noted by the Digital Marketing Institute, for every dollar spent on influencer campaigns, an average return of $6.50 is seen…and if you’re looking to see numbers like that, then signing up for a service like BuzzSumo is a must.
Basically, BuzzSumo analyzes the content for the influencers you’re thinking about signing on, giving you a chance to see what type of ROI you could anticipate. Give them a shot if you’re looking to become more engaged with influencers.
A classic tool for consistent content, PhotoShop is the perfect utility for photo editing on your desktop or mobile phone. This is especially important for Instagram, as people want consistency in their visuals; as noted by Ragan, color increases brand recognition by 80 percent.
Landing benchmarks like that for your Instagram posts is crucial, giving you the best chance of building a long-term audience.
As they say that “content is king”, a big part of that is being the first to deliver the news. According to Wired, approximately 33 percent of Instagram users report getting their news from the platform. If you’re looking to stay on top of that demographic, then utilizing a service like Feedly is crucial.
Feedly is a content aggregator that pulls from the topics of your choosing. Perfect if your aim is to include more news in your Instagram posts or stories, Feedly is an excellent resource to have in your arsenal.
For how often we hear the phrase “Link in bio”, it’s probably one of the most effective call-to-actions in social media, which is a crucial tool to use overall. In fact, according to Protocol80, adding a CTA to Facebook posts increased the click thru rate by 285 percent, which is quite a noticeable difference.
A smart tool to use for this is Linkin.bio, which essentially offers you a mobile site that mirrors your Instagram feed. Perfect for keeping your links and photos organized in one place, Linkin.bio is definitely a solution you should consider if you’re constantly linking out from your page.
Facebook For Business
Facebook For Business is the premier hub for advertising on Instagram, which is why it’s crucial to start getting acclimated to it quickly. With a robust platform that can get incredibly detailed with its targeting and measurement, this is the perfect way for you to attract new customers our users.
And as noted by Hootsuite, with 42 percent of Instagram users making over $75,000 per year, being able to run targeted ad campaigns to generate more sales should be a cinch with Facebook For Business.
Looking to manage your regular posts? Iconosquare does an excellent job of Instagram management and boasts a rich analytics platform as well. This is crucial in keeping up with how your posts are performing not only on Instagram but across other platforms.
According to AdEspresso, brands see 10 times higher engagement rates on Instagram over Facebook. Keeping track of and ensuring you’re up to par will be a strong part of your success on Insta.
One of the most important parts of increasing your activity on Instagram is ensuring that you’re posting at the right times, which is why Buffer can be such an excellent addition to your social media tools.
What makes Buffer particularly great about posting is that they’re able to automatically set times based on your performance, as well as industry norms.
For example, according to Omnicore Agency, Instagram users engage more with posts on Tuesday and Thursday, which is why you need to know what times exactly will be the best to reach your audience.
With a great free version, Buffer is definitely worth the effort in trying out.
Finally, as noted by Wordstream, with over 95 million photos shared per day on Instagram, having an overall dashboard of how your posts compare is imperative to ensure that you’re keeping up.
That’s why Juicer is such an excellent choice. A smart, easy to use dashboard for aggregating your posts, Juicer keeps track of your engagement in real time. Especially if you’re more of a desktop social media manager, Juicer can be a wise choice to consider.
What are some Instagram tools you’ve found helpful? Comment with your insights below!
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