For companies to grow, effective digital marketing strategies are key. With each increase in customer base, the marketing becomes more complex and requires new ways to help users stay engaged.
Every company could benefit from tools to market, measure, and optimize its efforts. This is true whether it is managing web traffic, automating repetitive tasks, or collecting data regarding email or promotional campaigns.
Depending on the business and the marketing strategy, parting with some cash for marketing tools might be the right decision.
However, for many, a tight budget necessitates tools that offer free, robust features and high-quality capabilities. These five free tools offer everything a company needs to stay on top of its digital marketing strategies.
IFTTT
IFTTT (If This Then That) is a platform that helps businesses do more with various apps and devices. This tool allows companies to streamline workflow based on triggered events. Choose from more than 4,000 events, or set up your own.
Once you set a trigger event, you can forget about it. IFTTT automates it for you from then on. For example, every time you create a blog post, you can choose either to automatically share it on Facebook or to generate a Tweet.
You can also use IFTTT to retweet a particular #hashtag, making it easy to foster buzz around a promotional campaign.
Hootsuite
[clickToTweet tweet=”Every company knows how important social media scheduling is for digital marketing.” quote=”Every company knows how important social media scheduling is for digital marketing.”] Let’s face it—no one has the time to be on every account constantly posting fresh content. With Hootsuite, you can manage every account in one place.
A company can schedule posts for the future in order to remain relevant and stay engaged with its social communities without being stuck at a desk.
Hootsuite offers not only automated scheduling but also content curation, social media analytics, and app integration. Convenience and ease all in one place goes a long way.
SurveyMonkey
We’ve all had to make buying decisions for the bedroom that required filtering through thousands of bits of research in order to confidently make the right choice.
If this universal experience has taught us nothing else, it’s the importance of collecting data to understand how to move forward in the best possible way.
If you don’t have the resources to get data on customers by hiring a market research firm, SurveyMonkey could be the tool for you.
This robust platform is a survey and questionnaire tool, allowing companies to design and send surveys to an email list. It also allows you to utilize SurveyMonkey’s analytics tool to evaluate the answers.
You can send out surveys via email, chat, web, or social media. And you can extract actionable data from survey responses in order to discover ways to drive business forward.
The good news is the tool has expert-reviewed templates available to ensure any questions you create aren’t skewed by ineffective phrasing.
SurveyMonkey also offers survey tips for companies who prefer to create a more customized template. Templates include customer satisfaction surveys, marketing or market research surveys, and planning surveys for preparing to launch a new product or service.
Traffic Travis
This tool is an excellent option for those with no SEO knowledge or experience. Proper search engine ranking makes it easier to know where you need to particularly focus.
Traffic Travis lets a company check the health of its website, keeping an eye on where the site appears in the rankings for selected keywords. Companies can also analyze how other sites are performing according to those same keywords.
By keeping tabs on your competitors, it’s easier to spot keywords that you should target. Traffic Travis also uncovers technical mistakes that might be affecting a company’s ranking.
For example, the tool highlights whether a page contains too many unrelated tags or if an image is missing an alt tag.
Trello
While this isn’t a tool directly related to marketing per se, Trello allows companies to market more effectively by remaining organized.
Trello’s site showcases individuals utilizing the tool to organize anything from kitchen and bedroom decisions to an upcoming vacation. Businesses can create boards that can be shared with the team.
You can also use these boards to track the progress of various marketing projects. Move a board from idea to to-do, doing, and then done. Along the way, you can add comments, upload files, create checklists, and add due dates.
You can also divvy up tasks by simply dragging and dropping people into each particular section while still allowing everyone to see the same board and the whole project at once.
Kenny Kline
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Yeah, going for automation does seems like a way to go nowadays. However, making sure you will not get banned seems like the hardest task now.
All the tools are very important for an online marketer. I need to mention this awesome “IFTTT” tool. It helps me a lot for my social share. Thank you very much for your article.
Very good and short list. From the tools you have listed I don’t use Traffic Travis and SurveyMonkey. The number one for me is Trello it really can help you to keep things organized and boost your productivity. I would maybe add one more tool for Social Media automation like Jarvee or something.
You did a great work by posting this.I enjoy to reading your post. Thanks for the information you have provided in your blog.
Thanks for sharing this! this is so amazing and worth the read! this is something i look forward on seeing in articles, where i can easily pick up knowledge and apply it as well
Lex Reyes would love you to read ..5 Ways You Can Measure Customer Satisfaction
Great tools mentioned here, really appreciated. But I have a question why do you even need traffic travis if we have google tools such as adwords, analytics for all these stuff. As it has variety of functions such as keyword research, analyse performance of your website on search engine, analyse keyword performance, traffic from various geographic locations, their ip address etc and they also comes without a price tag.
Been doing Search Engine work for a while now and had not heard of Traffic Travis. Looked into it though and it seems like a pretty good tool. Thanks for the input.
Hi..
Thank you for sharing this.
I will definitely use some of the tools for Digital Marketing.
Really liked this post.
Thanks for sharing the info about the tools, I’ll definitely take into consideration some of them.
This article gives ideas about digital marketing strategies and methodologies.these tools give outline and overview of our website. these tools help us to analyze our website thoroughly.
Thanks for sharing.
Miles would love you to read ..6 Website Essentials
Great post, Thanks for sharing this post. Always have been looking for blogs and data which can guide to improve the digital
marketing for sites.Here your will helps to improve marketing strategies. will definitely try this tool.
The only tool I have yet to try is IFTTT. I heard that it is pricey. But based on how you describe the tool I think it is worth it.
The only tool that I have yet to try is IFTTT and Trello. One of my clients said that IFTTT is a bit pricey but based on your post, now I think it is worth it. Thanks for sharing.
Thanks for sharing effective tools to promote our digital marketing today trends 🙂 Today i got this efficient tools for my service success!!
Hey,
Thanks for sharing the name of the tools. Let me suggest you a wonderful tool which you can use for influencing in the Digital Marketing World. The name of the tool is Twitter, yes you heard it right I am talking about Twitter. Although I use all the above tools to make my Digital Marketing service much effective, I also recommend you to use Twitter, LinkedIn, and Same Site Search if you considering to grow your network.
Hello Everyone,
I am always finding some tools that help me in Digital marketing. Today I find out.
Always looking for tools to help run my business more efficiently as well as functionally. Will have to check these out, thanks for the share!
There are so many tool available tools in the market, all of us should take advantage of them and let them to some work for us.
These are some quite useful tools, thanks for sharing Kenny. Trello is a great tool, it’s easy to use and it helps to keep teams organized.