No matter how financially secure your business is, you need to focus on expansion so that your sales do not stagnate. Do that by thinking like a customer.
When you brainstorm plans for expanding your company, you probably return to the same ideas:
- loyalty programs
- new products
To give yourself a new perspective and revitalize your development meetings, consider thinking from your customers’ point of view.
Understand Why Customers Patronize Your Company
Don’t make any changes to your company without finding out what customers like about it. You do not want to take away something that draws the majority of your customers, whether it’s the décor, your customer service or a particular product.
Create a survey that asks customers to rate each aspect of your company and rank how important each element is to their continued patronage.
Send the survey to your mailing list and promote it at the check-out line by printing the link on everyone’s receipt. Once you have this data, make a list of aspects that you should never change and ones that need your attention immediately.
Find Out How Your Customers Shop
Before you decide to add an online store or reorganize your brick-and-mortar shops, you need to understand your customers’ shopping methods.
Do they come to your store to find a specific product, or do they browse? Keep in mind that even if your customers cannot buy your products online, their decision about whether or not to purchase an item does not start at the store.
Potential customers talk to their friends and read reviews and articles online before they try a new shop. Click here to find out about developments in research on how customers choose products.
Once you understand your customers’ habits, you can better target your expansion plans to fit those customs. If you are not sure where to begin, contact a marketing firm and ask for their expertise.
Discover Your Customers’ Values
One way to increase your market is to connect with your customers’ values. Find out what your average customer values by asking for their top three charities or causes.
You can incorporate this question into your surveys about what customers like about your company so that you do not flood their inboxes. Include incentives for participation such as coupons or buy one, get one offers.
Then, incorporate the most popular values into your mission statement, marketing and production. For example, if your customers are passionate about climate change, then you should donate to green energy initiatives and use environmentally friendly packaging.
This method takes time and can cost money, but it is worth it to create a loyal group of customers who will recommend your business to friends and family.
Thinking from your customers’ perspective requires you to think outside the box and can be difficult and time-consuming. However, finding out what your customers want and using the results of your research pays off.
Today, customers have countless options to choose from, and if you want them to prioritize your company over all the others, then you need to earn their loyalty.
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