This is a guest post from Chris at The Traffic Blogger. You may remember Chris because his previous guest post here went viral when it was tweeted by Tony Robbins and got over 350 RTs. (Yes THAT Tony Robbins.)
It has been a long time since we last spoke about relationships and content building. Chris here, and today I’d like to focus on the upcoming “World Media Awards”. Have you heard of this before? Honestly, until Gail mentioned it to me yesterday I had never even heard of this event. I had wanted to write a boring post about creating forums for your blog, but instead GrowMap insisted that I walk the beat and investigate this intriguing awards ceremony.
You know what the most interesting part of this whole thing is? All the awards are blogging awards: “Best Blogging Tips”, “Best Celebrity Blogger”, “Best Entertainment Blog”… etc. I know what you’re thinking, Chris, those should all go to you, but seriously, there are other people in the blogosphere who deserve a little credit besides myself. That being said, the more I read about this event the more interesting it became to me.
The list of judges was impressive; it seems like everyone wants to get in on being a part of The World Media Awards. My curiosity became insatiable. I had to know one thing: where’s the revenue? All things come down to money, even with non-profit events such as this one, and so I dug tirelessly throughout their site and eventually found it: this is basically a contest where contestants have the opportunity to advertise the event within their blogs. Readers who click to learn about the event will be taken to a page that eventually advertises two make money online books for bloggers. It isn’t obvious but it is there and definitely part of the motivation for running this event. There’s also ticket sales, but I have no idea whether they are breaking even or making money from those. Of course, there’s even the opportunity for sponsors both offline and online for the event.
Very rarely have I seen this business model used correctly and in such a way that both contestants and readers are happy with the results. In fact, I like to call it a “Business Free Model” because it’s so difficult to pin down where the actual business aspects reside. Most people will be ignorant of the fact that this contest is going to make quite a bit of money.
I said that bloggers had the opportunity to advertise the event on their blogs, and to that end The World Media Awards has a banner for them to place on their sites. This banner does two things: directs readers to the page where they can get two ebooks as well as advertise to other bloggers that this event exists. All in all it’s brilliant marketing that we can all learn from.
Murray’s How to Make a Blog ebook is a free download.
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Events go viral when there is incentive for readers to “spread the word.” This incentive could simply be humor, as is the case with most viral youtube videos, or, the incentive could be valuable information that’s fun to spread to friends. That’s the key with The World Media Awards, they look fun. It’s fun to say that you entered a contest where you could potentially win an award. Not only is it fun, but there’s the chance of networking with others both offline and online thanks to the contest aspect.
The World Media Awards look like they are going to be a great networking activity with some fun and entertainment mixed in as well. Make no mistake however, this is a money making opportunity that we should all try to learn from. This ceremony is giving valuable content and facilitating networking to a group of bloggers in exchange for publicity and revenue.
TheTrafficBlogger
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This is great marketing! But it is a bit risky and needs some good testing upfront. What if the conversion is low? Bad product choice/placement.
I’m sure they know what they are doing, I’m just saying that you need to test this well before launching.
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I have not heard anything about this topic before. But I guess and I find it very interesting. This will give bloggers opportunity to make a name and broadcast their selves. I hope people like me who have not seen this before will get to know these things.
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Hi, Chris,
I also didn’t hear for the World Media Award until now, after I read it in your post. I think it is great that bloggers had an opportunity of advertising the event on the blogs, as it is a great marketing lesson, as you noticed for yourself. I will make sure to pay more attention to it next time the event takes place.
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Absolutely a wonderful guest post. Like Grant, even I feel that the major concern would be for the sponsorships. Unless and until you have the appropriate sponsorships, the event could not be organized on a large scale. Though the idea behind this event seems out to be a very fascinating one, it should undergo a good management.
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Impressive guest post… And the world media awards seem interesting. I think it is about time to recognize efforts.
Contests in blogs when there is a price to be one are tricky to get the word spread when more people are going to make the odds even smaller. People won’t tell about the contest if they get smaller changes at winning the price them self.
Networking is essential in the long run and social proof can be very important when someone with big audience references your work online.
The Media Awards seems like some serious link-bait too, which should help the contest go viral. I wish them the best and will be watching to see the results.
I think that sponsorship would be the major way they would make money, not even on the first award as I suspect the main goal would be to gain popularity and name recognition through retweets etc and then they have some ammo for potential advertisers to say we had x amount of retweets and y amount of traffic.
The World Media Awards represents a nice concept and if they get some money out of it, well, good for them.
But we need more events like this one, we need some more competition.
Gail, I have been talking about how businesses need to first be relationship companies in the industry. Technology can only do so much.
Hi Pace,
You’re right. What I have learned from social media is that relationships are what makes a difference. If you don’t interact with people regularly you will not be effective. The drawback is it is extremely time-consuming.
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Interesting but with millions of online Blogs who can really determine who is the best.
I spend everyday online.
Whether it be on a Forum, making blog posts, spending time on either Twitter or Facebook.
Reporting about any type of Media then I could possibly see there would be considerable amount of interest from the readers especially if it was New News and not re-written or re-hashed.
This is exciting stuff! Today, when every Tom, Dick and Harry is starting their own blog, its events like this one that give aspiring bloggers the opportunity to shine!
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Hi Rob,
Thank you for commenting. I do my best to share the best bloggers with the world and mentor bloggers so that they increase their visibility.
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thanks for bringing these updates. from where you get these updates which are very accurate and authentic about social media
When you are online as much as we are and collaborate with so many who know what your interests are word spreads quickly. I spend much of my time making sure those with similar interests know about each other and directly sharing items I know will interest someone.
Everyone is so busy that direct contact works best.
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Thanks Gail for sharing your working experience. now i will also follow your way of gaining