GrowMap

Map Your Path To Grow Your Business

  • Home
  • About
  • Contact
  • G.A.S.P
  • Press
  • Portfolio
  • GrowMap Services
  • PostsComments

The Battle for the Web — Researching Online to Define a Business Strategy

July 12, 2014 By Jose Capelo 4 Comments

Research is the backbone of any strategy, no matter what business your company is in. A strategy has to be coherent and of sound mind, clearly marking out to employees and investors the goals and how to achieve them. Though there are many fields of research, the online variety is one that has been gaining pace and reliability.

Online Business Strategy
Define a Business Strategy Knowing What Is Out There

The Internet is open to all. Taking advantage of this as a director of a business is paramount, for here you can find partners, competitors and the latest strategies and developments just by using a search engine well. You should search for everything that you need to know as a company director.

Competitors

To further define your company’s strategy, observing the behavior of competitors online is surprisingly easy. The Internet has an ever-increasing influence on today, one which marketing professionals have come to take advantage of. You can see what current promotions a competitor has running on their website or on social media, possibly indicating a trend that you weren’t aware of.

If you’re in retail, it’s very easy to compare your prices to that of a competitor and you might want to match, or beat, them. Perhaps you’re selling the same products at a similar price but a competitor is more successful. One reason for this might be your search engine ranking. If a customer is looking for a product or service and types this into a search engine and a competitor is listed higher up in the rankings than you are, then it is worth considering investing more in SEO, especially as there is year-on-year growth in purchasing online.

Lastly, compare the layout, presentation, ease-of-use and content of a competitor’s website to check that you’re not falling behind in any of those areas in terms of quality or if you are not up to date.

Potential Partners

Just as your company has a website, so do the others. The companies that you might be interested in partnering with are probably those that rank higher on search engines. Generally speaking, this indicates success as well as an awareness of the Internet’s importance, due to them having utilized search engine optimization (SEO) to achieve such a high listing. Not only will they have a client/customer base, but they’ll probably be able to share their knowledge with you about Internet marketing, if they wish to go into a partnership with you, that is. When you’re looking for a potential business partner, consider performing a company director search. This can help you to identify successful companies.

Any business’ strategy should be keeping up with the times, so always stay up to date on changes in SEO. Increase your Internet-oriented approach to sales, but don’t neglect the more traditional ways while doing so.  As a company director, you should always be searching for potential partners to work with and keeping an eye for business opportunities, not to mention watching competitors and learning as much as you can from their strategies. Then you can draw some of their market share in your direction.

Image by Official GDC,

The following two tabs change content below.
  • Bio
  • Latest Posts

Jose Capelo

Jose is an avid business Blogger, editor of Marketingquery and has a real passion for all things digital. He enjoys writing about the latest Business trends and successful business marketing strategies.

Latest posts by Jose Capelo (see all)

  • Develop Entrepreneurial Skills to Boost Your Business - August 13, 2014
  • The Battle for the Web — Researching Online to Define a Business Strategy - July 12, 2014
Tweet34
Share
Share5
Pin1
Share
Share
Pocket
Flip
40 Shares
« eBay ProStores Users Migration Tips to Minimize Impact on Sales #ecommerce
Finding Funding Answers in Business »

Filed Under: Small Business Advice Tagged With: business strategy, online research, small business strategy

Comments

  1. Paul Martin says

    October 11, 2016 at 10:21 pm

    Business strategy is important factor in the success and growth of a company or organization. These are good key points to consider when creating or drafting a business strategy.

    Reply
  2. Alexes Damian says

    April 28, 2016 at 10:40 am

    This is interesting view, I like that you remember about partners, many others didn’t note about this type of building your strategy

    Reply
  3. Aditya Antil says

    July 16, 2014 at 9:49 am

    A business should have a strategy for sure before taking another step forward. And for that a strategy planner should be hired or one can himself/herself plan what things are going to make their business grow and what are the possibilities of getting hitched by your competitors success. A proper guide to all the aspects is really important to do well in a business else you know the result.

    Reply
  4. Lynnea David says

    July 15, 2014 at 9:20 am

    Strategy is important in leading a business and for business to be succesful there has to be best strategic planning
    Lynnea David would love you to read ..Alcoa Signs $1.1 Billion Deal With Pratt and Whitney To Supply Jet Engine PartsMy Profile

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts
You can add a link to follow you on twitter if you put your username in this box.
Only needs to be added once (unless you change your username). No http or @

Search

UPC CODES don't fall for fakes

Categories

Recent Posts

  • 10 Motivational Podcasts for the Modern Salesperson
  • 4 Ways To Improve Your Email Marketing Campaigns
  • What You Need to Think About When Building Your WordPress Site
  • The Importance of Relaxation When Starting a New Company
  • Stay Afloat: Reduce Monthly Expenses Using These Tips
Don't Miss Your Path to Growth!
Enter your email to receive new
blog posts:

Did MOZ Drop Your Site’s DA?

https://www.youtube.com/watch?v=Iv_cL50MpZA

Popular Posts

4 Ways To Improve Your Email Marketing Campaigns4 Ways To Improve Your Email Marketing Campaigns
10 Motivational Podcasts for the Modern Salesperson10 Motivational Podcasts for the Modern Salesperson

Greatest eCommerce Competitive Risks to Small Businesses

https://www.youtube.com/watch?reload=9&v=bmlJmDYaax0

Serpstat: What it Does

https://youtu.be/rjIfKdIWk7M

GrowMap Policies

  • Disclosure Policy
  • Privacy Policy
  • GrowMap Guest Blogging Guidelines

Connect With Growmap

growmap on twitter growmap on g plus growmap on linkedin growmap on pinterest growmap on facebook growmap on stumbleupon growmap on skype

Copyright © 2008-2021 Growmap · Centric Mobile Responsive Theme by StudioPress · Genesis Framework · Site maintaned By MarketingTilt

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

GrowMap
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side. Read our complete privacy policy.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.