How do you target the right audience for your website? How do you convert curious internet surfers into interested subscribers? Such questions always pop into our heads when we are starting our own website.
Here are ten ways you can add more subscribers to your website:
1. Entering an Email Address Should be Made Simpler
You must have seen opt-in forms on the internet which have pre-filled with instructions like “Enter Your Email Address email@example.com”.
You should create your website such that this watermarked text disappears the second the user clicks on the input field.
In some websites, the text does not disappear, and your entry gets rejected by the auto-responder because the entry that gets stored is “Enter Your Email Address firstname.lastname@example.org”.
To make that input field text vanish when the user clicks on it, the script is:
<input type=”text” name=”your-email” onclick=”this.value=”;” onfocus=”this.select()” onblur=”this.value=!this.value?’Enter Email To Get Updates’:this.value;” value=”Enter Email To Get Updates” />
2. Motivate People to Forward Your Newsletter
A good way to get more subscribers is encouraging more people to forward a reference to their friend. It is important to realize that this is not the same thing as asking people to share your message via Facebook or adding a “refer to friend” button to your website.
3. Reduce the Clicks to Subscribe
Most websites have their subscribe form on the front page itself. Although this is a good option, when people click on other pages, this opt-in form disappears. A better option is to put the subscribe form on the sidebar of the website.
This makes it easier for users to subscribe to your website. Some auto-responder systems such as WordPress, getResponse, etc. let you drag and drop a form easily to the sidebar of your website.
4. Switch to QR Codes
QR (Quick Response) Codes are a new trending way to attract the smartphone users online. They are barcode-like icons which can be scanned using your smartphone.
If the information in the QR code has a URL, the URL will open on the user’s smartphone. QR codes can be used anywhere such as on postcards, business cards, stickers, etc.
5. Use Social Networks to Your Advantage
There are many other ways to connect to your subscribers in addition to the email newsletter. You can ask your friends on Facebook or followers on Twitter to subscribe to your website.
In fact, Facebook has now updates its API. It lets you post your newsletter directly on your page. This gives non-subscribers an idea of what they are missing.
6. Offer Special Deals for New Subscribers
You can make exciting exclusive offers to new subscribers. Most websites simply have a thank you page to thank the user for subscribing.
It is a good idea to go a step further by offering an exclusive deal that users won’t find anywhere else. You do not have to up-sell and come up with any grand deals. You can think of small yet beneficial ideas.
7. Your Subject Lines should be Interesting
If your subject lines are crisp, to the point and witty, the user is sure to get curious, and you’re your email. You can use a famous punch or witty quote for your subject.
8. Let Users Have Authority Over What They Receive
Mostly people unsubscribe to your newsletter because the content is not useful to them and it is nothing but spam to them.
With advanced anti-spam updates introduced by email service providers like Hotmail, Gmail, etc. it is crucial that your newsletter is of importance to the subscriber.
Allow them to control what type of emails they receive. This improves your reputation in the eyes of your subscribers.
9. The Submit Button Should Be Interactive
A very popular marketing strategy is to have a button with a red border around it which changes to green if the mouse hovers over it.
This tested strategy resulted in a 40% increase in subscription rate. This helps to improve email click through rate.
10. Exit Pop-Ups
Exit-intent popups are a great strategy to increase your subscribers. Exit-intent technology allows you make one last effort to engage users who are about to leave your website.
It detects when a user is about to leave the site, and it displays a final pop-up to try and stop the user.
To encourage more people to refer you, ensure that your website has a link to compose their message online. This is because not all email portals allow users to forward attachments and files.
Moreover, you can track how many people actually forwarded your email by allowing users to send their message online directly.
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