If you buy telemarketing sales leads, it’s smart to filter and refine them. Many mailing list brokers will work with you to fine-tune your list, allowing you to get the best possible value for your marketing dollars.
Why bother? With a narrowly targeted list of leads, you can ensure that your outbound calls reach leads who meet your specific qualifications.
For example, if you need a list of telemarketing sales leads to market homeowners insurance to, wouldn’t it make sense to remove renters from your list? In addition, you could also remove condo owners or assign a minimum property value.
In addition to refining your telemarketing sales leads based on specific criteria, most reputable mailing list brokers perform their own list refinements to ensure that the leads they sell you are:
- Not on the National Do Not Call Registry
Obviously, you don’t want to violate Do Not Call laws, so making sure your list of telemarketing sales leads has been cleaned, or “scrubbed,” of registered numbers is crucial to your telemarketing business.
Verified leads are leads that have had their contact information verified. Automated software at the point of lead generation is often used to cross-reference various databases to ensure that the contact information submitted is correct.
For example, it’s not uncommon for people to enter bogus phone numbers when filling out online forms. As a buyer of telemarketing sales leads, you certainly shouldn’t have to pay for a list filled with fake phone numbers.
Refining and filtering your telemarketing sales leads ensures that your agents call legitimate sales leads that meet your criteria and are not on the National Do Not Call Registry. This reduces the number of calls to leads that don’t make sense for your business, and it improves your closing ratio dramatically.
Calling people who don’t need your product in the first place
is a waste of time, effort, and money for your business.
Once your telemarketing lists have been refined to your liking, it’s important that you have a strategy in place to get the most out of these lists. Getting proper training is important if you want your business to succeed.
If you’re a small business with not a lot of resources, there are plenty of telemarketing training tips available on the web. One great resource can be found here in this YouTube video Titled “Outbound Telemarketing Sales Tips: Qualifying Prospects”.