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How did Yelp Use Social Media to Raise More Money from their IPO? Find out in Future of Engagement!

March 7, 2012 By Steve 25 Comments

Yelp went public last week and saw the biggest one-day increase of any web company in 2012, jumping from $15 per share to almost $25 per share by the end of the day. People who bought stocks for long-term trading are betting on Yelp continuing to expand and eventually become profitable, but others think … [Read more...]

Filed Under: Authors, Social Media Networking SMM Tagged With: ipo, social media, yelp, yelp ipo

Why We No Longer Recommend Yelp to Businesses

February 28, 2010 By Gail Gardner 59 Comments

Yelp has been repeatedly accused of manipulating reviews to pressure businesses to advertise with them. Based on the information we share in this post and much more we have seen, we no longer recommend Yelp to business owners. The East Bay Express article Yelp and the Business of Extortion cites twelve separate instances where business owners confirmed these accusations plus a former contract employee's statement plus Yelp's own admission that they pay employees to write business … [Read more...]

Filed Under: Small Business Advice Tagged With: yelp

How to Get Your Free Business Listing in Yelp

June 7, 2009 By Gail Gardner 52 Comments

UPDATE Feb 27, 2010: Yelp has been repeatedly accused of manipulating reviews to pressure businesses to advertise with them. Based on this latest article by the East Bay Express we stopped recommending Yelp to business owners; however, Merchant Circle and others have also been guilty of these same unethical practices. You may wish to use them - just be aware of the issues. The East Bay Express article Yelp and the Business of Extortion cites twelve separate instances where business owners … [Read more...]

Filed Under: Small Business Advice Tagged With: yelp

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