You have content marketing all figured out, eh? You are cruising through 2018’s business strategy planning without a hitch. However, do you have animated content calculated into your overall plan? You already know this: if you’re serious about increasing your brand’s online presence and authority, you need to produce killer content. Your content needs to entertain or educate. In other words, it needs to have an engagement factor. Having strong engagement represents success. This is … [Read more...]
Kick Your YouTube Views Into High Gear: Video Analytics [VIDEO How-Tos]
Once you start creating videos, keeping an eye on the statistics you can find in various analytics solutions can ensure your videos improve over time. Let’s look at how to find those stats and how to use them to make better videos that get more views. Audience Retention The most important stat to look at first is audience retention. This metric measures how much of your video your viewers watched. People today have short attention spans. If your video has … [Read more...]
Use Dashboards to Create, Improve and Promote Videos Online [VIDEOS]
Creating videos is not as challenging as you may think. It is actually fairly simple using free or very inexpensive tools. I use the pro version of Screencast-o-matic.com costing only $15/year. If you're serious about your videos, you don't want to stop with just creating them. By creating an analytics dashboard specifically for your videos, you can find out what your viewers watch and when they stop watching so you can improve them. Improving Your Videos Really want your videos to go … [Read more...]
