Every business can benefit from an increase in the number of leads they produce on a monthly basis by improving their content strategy. 9 out of 10 startups are implementing content marketing in their growth strategy. This is because it is a proven method of marketing that generates three times as many leads as paid advertising at 62% of the cost. One of the major factors that will have the biggest impact on the quality of the leads you receive are the search terms for which you’re … [Read more...]