While some tech platforms and gadgets have tried to replicate the effect and feel of trade shows and the value it brings, none have succeeded. Trade shows remain an effective avenue for businesses with similar interests connect, network and help each other succeed. Staying Current Having current and accurate information can be the difference between a seven figure a year business and an eight figure a year business in the same industry. For this reason, many people attend trade shows to … [Read more...]
Trade Show Exhibits: 12 Benefits for Your Business
I asked Tim Patterson, @tradeshowguy, VP of Sales and Marketing for Interpretive Exhibits, Inc., in Salem, Oregon for this guest post about the benefits of Trade Shows for promoting your business. Interpretive Exhibits, Inc. specializes in design and fabrication of trade show exhibits. Many companies I talk to spend thousands of dollars a year to exhibit at several shows. But when pressed as to their results, they say “I don’t really know. We go because we’ve always gone.” Pardon me for … [Read more...]
