I asked Tim Patterson, @tradeshowguy, VP of Sales and Marketing for Interpretive Exhibits, Inc., in Salem, Oregon for this guest post about the benefits of Trade Shows for promoting your business. Interpretive Exhibits, Inc. specializes in design and fabrication of trade show exhibits. Many companies I talk to spend thousands of dollars a year to exhibit at several shows. But when pressed as to their results, they say “I don’t really know. We go because we’ve always gone.” Pardon me for … [Read more...]