If you’re a business owner who is just starting out, you might not have the big advertising bucks to spend on attracting consumers and staying ahead of the competition. But while TV and radio marketing can help grow your customer base, there are other steps you can take to attract a devoted following. Here are seven tips that will help you capture the attention of consumers. Strengthen Relationships Transforming a new small business into a success takes a lot of hard work. While certain … [Read more...]
5 Personalized Marketing Mistakes That Will Hurt Your Business
Personalized marketing is an exciting burgeoning strategy that, unfortunately, not many companies do very well. Aside from Amazon and Google, the history of personalized marketing is peppered with growing pains that have not reflected well on the companies involved. An example is when a few years back, Shutterfly sent out tons of emails congratulating women on their pregnancies. There was only one problem: many of them weren’t pregnant. You can’t make this stuff up. But what we can … [Read more...]
How to Properly Identify Your Target Audience
As an entrepreneur, you understand that market research is a must. What many business owners fail to realize is that they probably shouldn’t conduct market research themselves. You shouldn't even hand the task off to an in-house marketing person or team. If you have the budget for a marketing department, it’s best to utilize that resource for content marketing or one-off marketing studies. When you’re just starting your business or rebranding it, it’s best to use a market research … [Read more...]
