This is a guest post from Murray's new video project The Future of Engagement showing the impact of Audi including a hashtag for their new commercial about LED headlights being as "close to daylight" as you can get. In the video, Murray says he chose Audi because they were very creative last year and they were the first advertiser to include a hashtag in their ads. This past weekend was the Super Bowl, which can be as much an advertising event as a football game. Audi's commercial shows an … [Read more...]