Readers of this blog are no strangers to entrepreneurship. Yet, the thought of translating your entrepreneurial desire with an actionable plan may be intimidating to a lot of us. This is especially true for service based businesses that rely on face-to-face meetings with customers to make money. You will need all the elements of an entrepreneurial mindset to make this work. Starting up a marketing agency is one of the more popular business ideas. You do not need a lot of capital … [Read more...]
How to Build Startups from Scratch: Tips and Tricks
Do you understand the significance of zero? It’s the starting point from which you embark on your journey. Big shots like Steve Jobs, Bill Gates, Mark, Oprah Winfrey and Mark Zuckerberg all started from zero. With consistency and perseverance, they reach where only a few manage to achieve. The journey from being nothing to being the talk of the town requires not only hard work, but also the smart work. You have probably seen the articles which emphasize maintaining consistency in your … [Read more...]
3 Powerful Lessons for Novice Freelancers and Entrepreneurs
Almost five years ago, I started working full-time as a freelance writer. Joining the community of freelancers was completely unintentional, but a necessity. I was a co-founder of a startup that went belly-up. And I experienced something that every entrepreneur has to learn to stomach and recover from: the dark, miserable low of failure. Opportunity Literally Calls As I watched my company piffle out, I began looking for ways to pay the rent. Then my phone rang. It was a partner at one … [Read more...]
5 Sales and Marketing Tips Any Startup Will Find Helpful
We all know that when it comes to sales and marketing, startups face a lot of limitations, particularly in respect to their budgets. In addition to budget constraints, there are the limitations of manpower and the lack of experience and qualified professionals to look after the marketing wing. Most startups invariably encounter these stumbling blocks when marketing their products and services. But in spite of these challenges, companies can give their marketing efforts a performance … [Read more...]
Avoiding the Start-Up Death Trap: Premature Scaling
“Go big or go home” is an often-said mantra for growth, but this statement ignores the dangers of premature scaling. While an unbridled spirit is often what fuels startups to pursue their innovative goals, that mentality can also lead to their deaths. Over time, a startup's vision grows, as does the demand for its product—which means other aspects of the startup need to scale as well. As a business owner, you may have to start increasing the number of employees, your marketing reach, the size … [Read more...]
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