Social signals have been an important factor for web ranking since at least December 2010 when Matt Cutts confirmed in this video that Google was looking at social networks like Twitter and Facebook for evidence of social approval of content created and published on websites. The problem is that someone who creates great content is not necessarily a great content marketer or may not have a large network of online friends who can help them get work noticed. Social Signals the Hard Slog In my … [Read more...]