As marketers, we like to think we create all the impact. But we live in a world where users increasingly focus on social intentions, content, and comments from their peers. Social influence has to be an essential part of any marketing effort because app users and site visitors now expect to see social proof in place. In fact, social proof is a key factor in growing numbers of actions and buying decisions. When sites offer social proof, they provide visitors with information outside the … [Read more...]