Because the landscape of marketing and public relations is constantly evolving, it is important to keep up with current trends and include them in your client’s PR strategies. Influencer marketing has become a massive component in successful digital PR campaigns, and it has proven impact on brand exposure. An influencer is someone who has clout in a particular industry. He or she has a loyal following of individuals who trust what the influencer is filtering to them. There is great … [Read more...]
8 Best Active Social Networking Websites to Meet People Abroad
Millions of people are using the internet and most of them have social media accounts on social networking sites such as Facebook, Twitter and Google+. But that is not enough for those seeking to meet people abroad and wanting to expand their friend circle globally. The great developments offered by the internet - with its almost universal availability - have brought new ways of reaching people around the world. Many people are seeking to expand their business internationally or to meet new … [Read more...]
Networking – The Dirty Word of Business
It doesn’t matter what field of business you’re in, no business is an island. It may be alien to many people, but networking can be one of the best ways to improve your bottom line. I hate clichés, but people do actually buy from people. That’s why anyone in business will agree when I say that your best customers are the ones with whom you have established rapport. When you click with each other, you click and the best way to get those relationships is … [Read more...]
How Small Businesses Can Harness the Social Media Wall of Noise
In Enterprise business technology, the world of Social Marketing is white hot. Salesforce.com has been feverishly buying up the pieces for their social marketing solutions. Their $3.5 Billion bet is that the fundamentals of how businesses interact with their customers and prospects are changing forever, driven by the new social mobile consumer. Salesforce's entry point is labelled “Social Listening”, employing the old axiom listen first, then act. Armed with this knowledge, they provide … [Read more...]
Skype for Business: Using Skype Video Conferencing
I asked Rich Jarrott of The Watch Hut to share tips on Skype Video Conferencing in this guest post. This short (just over 2 minutes) entertaining video covers features even those using it daily may have missed: Skype is now seen on a daily basis around the world. Its quality is even sufficient to be used by TV networks when the nature of the report makes immediacy more important than picture fidelity. Skype for Business Skype is certainly of high enough definition to use for largely static … [Read more...]
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