If you’re a small business owner trying to implement a marketing strategy in 2017, you’ve probably noticed that things can get a bit...chaotic. Your small business is doing the best it can. But every time you seem to catch up to the latest techniques and methods, it seems like two more features pop up that change the industry all over again. Let’s get one thing straight: social media is changing every day and shows no signs of slowing down anytime soon. There will always be new tools … [Read more...]
Metrics Roundup: All You Want to Know
We all know we should be monitoring metrics, right? But how many of us have actually gotten around to it? And if we have, how do we know if we're measuring the most important metrics or taking the best action based on what they indicate? As part of my effort to answer those questions for myself, I've been researching to see what top experts recommend. This post is a round-up of the best content I've found, starting with the basics and moving on to the most complex implementations. What … [Read more...]
