People often approach social media campaigns in a lackluster manner. But social media marketing campaigns are much more than making connections, liking posts, and sharing a handful of branded content every week. Utilized the right way, social media has the power to completely transform your marketing strategy. The first step to creating effective social media campaigns is revisiting exactly what worked AND what didn't in your past campaigns. Why are your social media campaigns … [Read more...]
Closed Loop Communications are Essential to Success
Abraham Harrison at Marketing Conversation recently wrote about the Social Media stress caused by feeling we must be always available and instantly reponding which prompted me to write a couple of comments that turned into this post. As people grow their connections they will be forced to respond more slowly. Their friends who aren't as connected are likely to take offense, so we must be proactive about sharing with them WHY we can't answer as quickly or often as we once did. In my … [Read more...]