Social media analytics providers are the solution to a problem marketers have long bemoaned: the difficulty of measuring the R.O.I. of social media marketing. It is true that most social media websites don't provide enough actionable data to build a comprehensive system for measuring a company's R.O.I on their platforms. However, there are plenty of analytics providers that can help you get the information you need to more accurately calculate the benefits of your investments. After … [Read more...]
How to Optimize Social Media ROI
Nothing is more important than knowing the time your team is spending on social media is generating leads and profit. Because Oktopost integrates seamlessly with third-party CRM and marketing automation systems such as Salesforce, Marketo and Act-on, leads generated on social media go directly into the top of your sales funnel. When it comes to the bottom line, follows and retweets are not the most important KPIs (Key Performance Indicators) to track. They may or may not impact lead … [Read more...]
