It’s easy to see social media as unimportant, trivial, and distracting. But the fact is that so many people are on social media, you need to be on it too. If you are a brand, it is essential that you participate in social listening. People will talk about you on social whether you are on it or not, particularly if you are gaining any kind of visibility. But how are you supposed to keep up with all of the mentions of your brand there might possibly be online? Tracking your mentions on … [Read more...]
Social Media Success Stories: How Southwest Airlines Created Engagement and Generated Sales on Facebook
YOU MISSED IT! If you love to fly or do it often, but didn’t catch the Southwest Airlines promotional deal on Facebook Friday August 3rd, then you seriously missed out on a great half-off deal with the airlines company. To celebrate reaching a very impressive 3 million Facebook fans, Southwest offered 50% off fall flights for fans that booked on Friday. In this weeks episode of the Future of Engagement, Murray Newlands further discusses Southwest’s successful marketing campaign and what you can … [Read more...]
Social Media Monitoring Tutorial in Plain English – Future of Engagement
Social media monitoring tools can be easy to learn but difficult to master. That’s why Murray Newlands has made a series of SMM tutorial videos for his TV series, Future of Engagement. These videos should serve as a guide for learning how to monitor social media and using your tools effectively. Hear what Murray has to say below: Highlights: SMM has a wide array of applications… Including blogging and affiliate marketing… Don’t disregard your analytics! Newlands says that you should use a … [Read more...]
Earth Day 2012 Social Media Buzz on Facebook, Twitter, Blogs
Murray Newlands monitors social media buzz surrounding Earth Day 2012. Earth Day is an environmental holiday that has been celebrated by the UN since 2009, but its inception predates that by a long shot. Every April 22nd, public officials give speeches praising the environment and environmental groups raise awareness for environmental stewardship. For much of its history, however, brands have tried to co-opt it so that they could be associated with environmental activism and improve their … [Read more...]
Social Media Monitoring Tool Video: Maximize Your #SMM Campaign Results – Future of Engagement
Companies around the world are seeking the best way to use Social Media Monitoring to hear what people are saying about them, their companies and their products on social networks. Check out this social media monitoring tips video: http://www.youtube.com/watch?v=n4a72N5Toxg Better than brand surveys in the mall because … [Read more...]
