It’s easy to see social media as unimportant, trivial, and distracting. But the fact is that so many people are on social media, you need to be on it too. If you are a brand, it is essential that you participate in social listening. People will talk about you on social whether you are on it or not, particularly if you are gaining any kind of visibility. But how are you supposed to keep up with all of the mentions of your brand there might possibly be online? Tracking your mentions on … [Read more...]
Social Media Monitoring Tool Video: Maximize Your #SMM Campaign Results – Future of Engagement
Companies around the world are seeking the best way to use Social Media Monitoring to hear what people are saying about them, their companies and their products on social networks. Check out this social media monitoring tips video: http://www.youtube.com/watch?v=n4a72N5Toxg Better than brand surveys in the mall because … [Read more...]
Future of Engagement: Monitoring Social Media: Facebook IPO Launch Delayed
Future of Engagement – Monitoring Social Media on the Eve of the Facebook IPO Launch Last Friday, the Wall Street Journal reported that Facebook could be going public within seven days. Murray Newlands' series The Future of Engagement analyzes how this story spread across social media: TRACKING TRENDS Highlights: The term “Facebook IPO” was a trend on Twitter less than a day after the WSJ Facebook IPO story went live Over half of “Facebook IPO” social media mentions were on Twitter, showing … [Read more...]
